Sales Enablement Specialist, IANS Research

Marketing

Salary not provided

Salesforce

Hubspot

Outreach

Mid and Senior level

Boston

2 days a week in office

Information security insights & CISO guidance

Job no longer available

Information security insights & CISO guidance

201-500 employees

B2BConsultingCyber SecurityData Analysis

Job no longer available

Salary not provided

Salesforce

Hubspot

Outreach

Mid and Senior level

Boston

2 days a week in office

201-500 employees

B2BConsultingCyber SecurityData Analysis

Company mission

To provide experience-based security insights for Chief Information Security Officers and their teams.

Job

Company

Role

Who you are

3–5 years of experience in sales enablement, product marketing, or a related marketing role (B2B experience a requirement)
Strong understanding of how to align product messaging to buyer needs and sales conversations
Exceptional written and verbal communication skills, with an eye for sales driven messaging
Proficiency with sales enablement and CRM tools (e.g., Salesforce, HubSpot, Outreach, ZoomInfo)
Highly collaborative — enjoy working cross-functionally and influencing across departments

What the job involves

IANS’ Marketing team is seeking a Sales Enablement Specialist to support our sales organization with tools, materials, and resources they need to effectively communicate our value proposition and generate revenue across our product portfolio
Reporting to the Senior Director of Product Marketing, you’ll serve as the critical link between Marketing, Product, and Sales, ensuring that our go-to-market messaging and materials support sales through each stage of the funnel
Bridge Product Marketing and Sales: Translate marketing campaigns, product positioning, and messaging insights into practical sales materials, messages and communication tools
Sales Content Creation: Work with product marketing team members to develop and maintain high-impact sales enablement materials such as, one-pagers, case studies, and email templates
Sales Communication Materials: Craft compelling sales messaging, including outreach emails, talk tracks, and call scripts that help reps communicate value clearly and consistently across the buyer journey
Content Management: Organize and manage enablement content in our platform, Allego
Feedback Loop: Meet with sales team members on a regular basis to gather feedback from Sales to continuously refine messaging, content, and enablement programs
Go-to-Market Alignment: Support the Product Marketing team with new product launches by ensuring sales teams are equipped with the appropriate materials and trained to communicate product value
Performance Measurement: Track enablement content usage and sales impact metrics to optimize future programs

Our take

Amidst the escalating threats and regulatory demands in the cybersecurity sector, Chief Information Security Officers (CISOs) face a daunting array of challenges. IANS steps in as a trusted ally, offering tailored solutions to address these pressing issues.

Through its practitioner-led model and collaboration with seasoned experts, IANS provides independent research, advisory services and a community platform. It provides CISOs with subscription-based support content, professional development opportunities and consulting services, enabling them to navigate the complex cybersecurity landscape with confidence.

With a strategic investment from the Apax Digital Funds, IANS is poised for accelerated growth and innovation. This partnership will fuel product development, expand the company's value proposition and enhance its go-to-market strategies, solidifying its position as the leader in the InfoSec decision support space.

Freddie

Company Specialist at Welcome to the Jungle

Company

Company benefits

401(k) Program
Employee Recognition
Health Coverage
Pre-Taxed Benefits
Volunteer Opportunities
Work/Life Balance

Company HQ

Downtown, Boston, MA

Leadership

Phil Gardner

(Founder & CEO)

Founded IANS in 2001 and has served as the CEO ever since. Prior to this, they founded Provant where they served as the Vice President. They also worked as an Associate at McKinsey & Company.

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