Founding Marketer, Valdera
Sourcing platform for chemicals & raw materials
Job no longer available
Sourcing platform for chemicals & raw materials
21-100 employees
Job no longer available
21-100 employees
Company mission
Valdera is on a mission to change the supply game.
Role
Who you are
- 3–5 years of professional experience in product marketing, management consulting, or a high-output generalist role at a fast-paced company — we care about sharp thinking, strong writing, and the drive to figure things out
- Strong strategic thinker; able to build a marketing strategy framework from the ground up and execute on it
- Excellent writing skills with experience producing sales collateral, website content, and/or customer-facing messaging
- Strong project management skills and the ability to context-switch between strategic and tactical work throughout the day
- Experience managing event logistics and owning them end to end and willingness to travel to attend conferences and events as needed
- You thrive in ambiguity and are excited by the idea of being the first hire to build the function
- B2B SaaS, technology, procurement, and/or chemical experience is a plus but not required
What the job involves
- We’re hiring a Founding Marketer to be Valdera’s first dedicated marketing hire
- You’ll drive how we position and sell our product to the market, shaping the narrative, enabling the sales team, and making sure our messaging resonates
- As our first marketing hire, this role goes well beyond traditional product marketing role
- You’ll be the person who builds our positioning and competitive strategy, but you’ll also roll up your sleeves on content, events, and demand generation
- Some weeks you’ll be refining a pitch deck and drafting new social posts; other weeks you’ll be coordinating a conference booth or writing a blog post
- That’s the nature of being the first marketer at a startup, and we’re looking for someone who’s energized by that breadth
- You’ll report to the Chief of Staff and work closely with sales leadership and the product team
- This is a high-impact, high-ownership role where your work will have a direct line to revenue and company growth
- Own Product Positioning & Messaging: Define how Valdera talks about its product to the market. You'll develop and refine our positioning across buyer personas and market segments, ensuring every touchpoint tells a clear, compelling story
- Drive Go-to-Market for New Releases: Lead the strategy and execution for product launches and major feature releases, including drafting launch emails, coordinating cross-functionally, and ensuring sales has everything they need to sell
- Build the Sales Toolkit: Create and maintain the collateral that arms our sales team — pitch decks, one-pagers, battle cards, product guides, case studies, and customer testimonials. You'll coordinate directly with customers to develop the proof points that win deals
- Run Our Event & Conference Presence: Own end-to-end planning and execution for trade shows and conferences, from booth design and swag to customer dinners and on-site logistics. You'll build pre-event attendee lists and coordinate with sales to target the right accounts
- Produce Content: Own Valdera's LinkedIn presence, write and coordinate writers for blog posts and thought leadership content, and work with agencies and freelancers to produce webinars, videos, and whitepapers. Keep our website current and aligned with our positioning
Our take
Valdera delivers an AI-driven sourcing platform for chemicals and raw materials. As geopolitical uncertainty and climate risk make supply chains more and more volatile, the company's platform is here to help businesses create more robust and resilient supplier networks.
The platform combines Valdera's own AI technology with real-time market data to speed up the discovery and qualification of suppliers, as well as managing relationships with those suppliers. Unlike other platforms, businesses need not consider one prospect at a time - instead, being able to consider the bigger picture and hence make smarter decisions.
It's a valuable proposition, which is why it's no surprise Valdera has raised significant funding. This will help accelerate growth for a company that already boasts an expanding roster of customers that includes some of the world's largest manufacturers and household beauty names.
Steph
Company Specialist at Welcome to the Jungle
Company
Funding (1 round)
Oct 2024
$15m
SERIES A
Total funding: $15m
Company benefits
- 100% employer paid premiums for Medical, Dental and Vision coverage for every employee (support for dependents too)
- Pre-IPO equity with a 4-year vest and a 1-year cliff
- 401(k) with Traditional & ROTH investment options
- $100 monthly wellness bonus for gym memberships, athletic equipment, massages, or anything else
- Free One Medical account for on-demand, virtual primary care appointments for employees who live in a covered area (medical insurance still applies)
- Generous and flexible PTO (sick leave, parental leave policies, and 11 company-paid holidays to boot)
- Remote working opportunities as well as office spaces in San Francisco and New York if you prefer
- Annual company retreats visiting fun places with other opportunities to spend time in person together throughout the year
Company HQ
Financial District, San Francisco, CA
Leadership
Sruti Arulmani
(Co-Founder & CEO)Was on the Investment Team at Activant Capital, worked in the Investment Banking Division at Goldman Sachs and was a Researcher in the Department of Chemical Engineering at the University of Toronto.
Dheev Arulmani
(Co-Founder & COO)Previoulsy Engagement Manager at McKinsey & Company, Business Analyst at The Carlyle Group and Researcher in Electrochemistry at MIT Group Sadoway.
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