Senior Product Marketing Manager, Dotdash Meredith

• Your expertise in app marketing will ensure that our product not only reaches its target audience but also builds loyalty and long-term user value
• 7+ years of experience in app marketing with a proven track record of leading successful mobile app launches and driving high-velocity growth
• Deep expertise in user acquisition, growth, and retention for mobile apps, including paid acquisition strategies, organic growth, and lifecycle marketing
• Experience developing and executing cross-channel marketing strategies, including performance marketing, social media, influencer marketing, in-product messaging, and email campaigns
• Strong analytical mindset; comfortable with data analysis and using insights to make informed decisions about campaign optimizations
• Ability to lead cross-functional teams and work closely with product and engineering on feature alignment and releases
• Proven experience in brand building and crafting compelling messaging for new products
• Hands-on experience with mobile app analytics tools (e.g., Appsflyer, Amplitude) and performance marketing platforms
• Exceptional communication skills, both written and verbal, with the ability to present and influence at all levels
• A passion for the intersection of news, lifestyle, and pop culture, with a keen understanding of how to reach and engage audiences in these categories
• Impeccable vibes and a high bar for pace and quality

Desirable

• We are launching a new app, which will be a mobile-first experience that delivers engaging news and lifestyle content. We’re looking for a Senior Product Marketing Manager to help bring this product to market and drive growth
• As the Senior Product Marketing Manager for mobile apps, you’ll take ownership of the marketing strategy, from launch through sustained growth
• You’ll be responsible for driving user acquisition, engagement, and retention through innovative marketing campaigns and initiatives.
• Lead Go-to-Market (GTM) Strategy: Develop and execute the end-to-end marketing strategy for the app launch, ensuring all campaigns align with the product vision and business goals
• Growth Strategy: Drive growth by leading multi-channel user acquisition campaigns across social, digital, and organic channels, with a strong focus on optimizing for high-quality user acquisition and conversion. Conduct funnel analysis to identify key moments for awareness, sampling, and conversion
• Brand and Messaging: Define and evolve the brand narrative for the app, aligning with our world class brands, and ensuring cohesive messaging across all user touchpoints
• Performance Marketing and Analytics: Own performance marketing efforts to drive downloads and user growth. Continuously track and analyze campaign performance to optimize strategy and enhance engagement
• Content and Creative Development: Oversee the creation of marketing content, including app store assets, social media posts, paid ad creatives, and email campaigns
• Cross-Functional Collaboration: Work closely with product, design, edit and engineering teams to align marketing efforts with new feature releases, app updates, and content calendars
• User Engagement and Retention Programs: Create campaigns that drive user engagement and retention. Collaborate with product to identify key habits and engagement behaviors, and develop multi-channel strategies to drive those behaviors
• Market Research: Conduct ongoing market research to identify key trends and opportunities to improve the app’s market position
• Partnerships and Influencers: Establish and manage strategic partnerships with influencers, media partners, and brand advocates to grow app awareness and engagement

• Start Date: 12/1/2024
• End Date: 6/30/2025