Social Media Manager, Moonbug
Office located in Camden, London
Entertainment company for kids
Open for applications
Entertainment company for kids
501-1000 employees
Open for applications
Office located in Camden, London
501-1000 employees
Company mission
To create shows that kids & parents love.
Role
Who you are
- We’re looking for an experienced Social Media Manager ready to join us at this exciting point in our journey, working closely with the Senior Director Social Media and Brand Marketing Directors, sitting as a central point to support all areas of the franchise with teams based in both our London and LA office
- Min 5 years’ experience in a social media role, ideally in the entertainment or kids industries
- In tune with UK and US popular culture – particularly around the topics of parenting and young kids’ interests
- Demonstrated success in growing brands on social, developing communities and fandoms to drive engagement and follower growth
- Deep understanding of social media platforms, tools, and best practices, as well as understanding
- Knowledge of social performance metrics and using data insights to drive improvements on Tiktok, Facebook, and Instagram
- Creative and innovative thinking, always looking for new ways to engage and delight our audiences
- Experience working collaboratively within cross-functional marketing and creative teams
- Excellent organisational & communication skills
- Confidence in dealing with ambiguity
- Previous experience within a fast paced, start-up/scale up environment without defined processes and procedures would be beneficial
- Willingness to work across multiple different time zones (Singapore/LA), meaning early starts or late finishes on occasions
What the job involves
- The role we are recruiting for is a Social Media Manager to work on growing our biggest global franchises
- You will be responsible for brands’ social media strategy and fan engagement program
- This newly created role is crucial for managing the rapidly growing and highly engaged social media audience, creating authentic brand affinity, and nurturing global fanbases
- This role’s essential component is to create a community of parents and caregivers whose kids love our shows
- You’ll collaborate with key stakeholders to develop social media campaigns, platform specific strategies, as well as creating a unique tone of voice and presence for the brand across our priority social platforms
- We’re growing incredibly quickly so we’re looking for someone who is organised, adaptable to challenges and thinks on their feet
- We’re a team with a passion for developing exciting ideas and we’re looking for someone who is ready to dive in and take on a challenge
- Develop and implement social media strategies across all platforms in multiple territories
- Create monthly content calendars in line with business requirements
- Build processes and procedures to allow for best practices and efficiencies in social media activities
- Work collaboratively with our partners across Platforms (including YouTube), Consumer Products & Experiences (CPE), Distribution, Partnerships and Music to support campaigns, product launches and promote new content
- Track, analyse and report on social media performance in line with set KPIs
- Work closely with internal creative teams as well as agencies to produce all social assets
- Partner with external agencies, influencers, and brand ambassadors to amplify brand presence and fan engagement
- Prepare and present regular reports on social media performance, fan engagement, and key insights for senior management
- Generate unique, engaging and positive campaigns ideas to target our community of parents
- Brief and oversee content creation including but not limited to photography, dynamic video (shorts, reels, infeed and IGTV content) written and graphic content
Application process
- Application Review
- Recruiter Call (30 min)
- 1st stage interview (30 – 45 min)
- 2nd stage interview (30 – 45 min)
- In office face to face interview + office tour (45 min)
Salary benchmarks
Our take
Moonbug is a global entertainment company producing fun, engaging and safe content for kids. With bases in London and Los Angeles, Moonbug’s video and audio content is produced with the goal of teaching compassion, empathy and resilience to its young audience.
Despite its relatively recent inception in 2018, the company owns properties including Blippi, Little Baby Bum and CoComelon, content that is distributed around the world on platforms including YouTube and Netflix, with the latter’s first series generating over 30 billion minutes of viewing. Its market presence is strong, with accompanying merchandise sold via Walmart and Amazon, and adjacent offerings such as its CoComelon video game.
Following the acquisition of Singapore-based One Animation, Moonbug has worked to increase its footprint in Asia, as well as making plans to take on South America and the Middle East. A 2023 rebrand seeks to raise the profile and recognizability of the brand as it continues both growth and diversification - for instance by partnering with Audible on a series of family-friendly podcasts.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
Company
Funding (2 rounds)
Jul 2020
$120m
SERIES B
Dec 2018
$145m
SERIES A
Total funding: $265m
Company benefits
- Life Insurance
- Private Health Insurance
- Parental Leave
- Wellness Resources
- Others
Company values
- Empathy
- Resilience
- Compassion
Company HQ
Camden Town, London, UK
Articles
Leadership
John Robson
(COO)Previously served as Executive Vice President of Base79, an Advisor for MTV Networks and Signet, Vice President & General Manager of Global Content for HTC, Senior Vice President & General Manager of Digital Distribution for Paramount Pictures, and served in various Marketing roles for Sainsbury's.
Rene Rechtman
(CEO)Previously co-founded NN and CSSE, acting here as Management Consultant. Served as Head of Non-Linear Media for The Walt Disney Company International, President Inter for Maker Studios, CEO for goviral, Vice President and Managing Director for TradeDoubler, Business Development Director for Incentive, and as Account Director for KS Consult.
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