Sales Director, Persado
$150-190k
+ Equitable compensation
AI-driven content generation for enterprise marketers
Open for applications
AI-driven content generation for enterprise marketers
201-500 employees
Open for applications
$150-190k
+ Equitable compensation
201-500 employees
Company mission
To drive better societal outcomes by applying the power of AI and machine learning to an organization’s choice of words.
Role
Who you are
- 10+ years of B2B experience with a proven track record in enterprise net-new sales, including new logo acquisition
- 7 years of experience selling SaaS into Financial Services / Banks at the mid-senior level to the Marketing, Compliance or Business Units
- Ability to manage complex net-new logo deal cycles with C-level engagement and multi-stakeholder coordination
- Proven success in generating new logos independently through outbound efforts and strategic campaigns
- Strong storytelling ability for both technical and business audiences, especially C-suite stakeholders
- A consultative, value-based approach to selling and relationship building
- Excellent verbal and written communication skills; able to tailor messages to multiple personas
- Entrepreneurial spirit with a collaborative mindset and a structured, results-driven approach
- Familiarity with MarTech/AdTech/RegTech ecosystems and digital marketing strategy is a strong plus
- Comfortable working in a high-growth, dynamic environment and adapting to evolving customer needs
What the job involves
- As an employer, Persado is committed to creating a place where everyone’s unique perspective is valued
- We understand that our team members and our inclusive culture are what make Persado special
- Drive net-new business growth exclusively in the US Financial Services vertical through strategic prospecting, engagement, and consultative selling
- Lead new logo-focused sales motions, including account mapping, stakeholder engagement, solution value articulation, and contract negotiation
- Own the full acquisition lifecycle from outbound prospecting to signed contract, with a focus on strategic, high-value accounts
- Collaborate cross-functionally with Solutions Consulting to develop business cases and compelling value propositions that align with prospect goals
- Hand off newly closed accounts to the Customer Success & Operations teams for onboarding and retention post-sale
- Focus solely on net-new business acquisition — no responsibility for post-sale upsell or cross-sell
- Become a trusted advisor and strategic partner to C-level stakeholders, positioning Persado’s Enterprise AI as a long-term value driver
- Build and manage a healthy new business pipeline with accurate forecasting and reporting
Application process
- Kindly submit your CV in English
Our take
When a bank tries to persuade you to take out a new credit card, the marketing messages can be phrased an infinite of ways. The problem is that they have a limited amount of characters to convey their message.
Persado is an AI platform that lets businesses automate the way they generate digital marketing messages. It unlocks the value of the right words at every customer interaction, helping businesses to persuade its customers to perform an action. It has added generative AI features to its product line, allowing companies to generate precisely targeted copy in UI elements (for instance, the header of a eCommerce shopping cart page) to customers in real time.
Best Buy, Citi, Verizon Wireless and Neiman Marcus are just some of Persado's clients. However, their technology can be used beyond the corporate world. Persado works with public sector agencies which can use its tools to boost stakeholder engagement.
Steph
Company Specialist at Welcome to the Jungle
Insights
-28% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
May 2016
$30m
SERIES C
Jan 2015
$21m
SERIES B
Total funding: $66m
Company HQ
NoMad, New York, NY
Leadership
Alex Vratskides
(Co-Founder & CEO)After studying at Columbia University, Alex founded Upstream in 2000, where he has worked for over 20 years and currently serves as a Board Director. In December 2012, he co-founded Persado, working as CEO since.
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