Marketing and Communications Executive, Bookmark Reading Charity

• A degree in marketing, communications, media, or equivalent experience or qualifications will be considered
• Must have had at least one prior full or part-time marketing, communications or related role
• Working knowledge of marketing software and tools, content creation and social media (e.g. Hootsuite, Asana, HubSpot, Canva, Adobe Spark etc)

Desirable

• Assist the Digital Marketing Executive in the creation of engaging content for various channels, including social media, email, blogs, and website updates
• Support the design and production of marketing materials, such as flyers, posters, and digital assets
• Adapt and repurpose content to suit different platforms while maintaining brand consistency
• Help develop and maintain a content calendar to ensure consistent and timely communication
• As required, support the Digital Marketing Executive with Bookmark’s social media accounts by scheduling posts, monitoring engagement, and responding to comments and DM’s
• Assist in creating social media campaigns that align with broader marketing objectives
• Track and report on social media performance, providing insights to optimize future activities
• Assist in the creation and distribution of email campaigns, including newsletters, volunteer updates, and event promotions, ensuring content is compelling and tailored to audience segments
• Manage email lists and ensure data accuracy, adhering to GDPR guidelines
• Track email campaign performance and suggest improvements based on analytics
• Assist in the planning and execution of marketing campaigns to drive volunteer sign-ups, donations, and brand awareness
• Work with the team to develop campaign materials and track their effectiveness
• Provide administrative support across projects and workstreams, such as managing campaign timelines, stakeholder communications, budgets, and reporting
• Organise, feedback and manage marketing briefs that come to the Marketing team from teams across the organisation
• Provide day-to-day support to the marketing team, including managing enquiries, ordering printed materials, and maintaining records of stock supplies
• Collaborate with other teams within the charity to ensure marketing efforts are aligned with overall objectives
• Contribute to brainstorming sessions and bring fresh ideas to the table

• Apply online
• Competency based interview with task
• Values interview