Senior Conversion Specialist, Eyeo

• At least 5 years of experience in CRO with a strong track record of successful experiments that drive growth
• Deep knowledge of website optimization and strategies to enhance conversion rates
• Experience with Optimizely or a similar tool to run experimentation
• A background in conversion rate optimization from a consumer-facing business, like a brand or agency
• Exceptional analytical skills, with the ability to translate complex data into actionable insights
• Strong communication and leadership abilities to influence cross-functional teams and stakeholders
• A proactive, solution-oriented mindset with a collaborative team approach
• Experience managing the execution of multiple projects and aligning with stakeholders

Desirable

• As the Conversion Specialist for eyeo’s consumer business, you will define and execute strategies to optimize conversion rates across eyeo’s consumer brands and websites, including AdBlock and Adblock Plus
• You will work collaboratively with product, UX, and engineering teams to define and implement successful conversion strategies
• Your expertise in conversion rate optimization (CRO), data analytics, and cross-functional collaboration will be instrumental in improving user journeys and achieving business growth
• Develop and implement a comprehensive CRO strategy for AdBlock and Adblock Plus websites, apps, and extensions
• Align optimization initiatives with business objectives, securing buy-in from cross-functional leaders across product and engineering
• Analyze user journeys to pinpoint bottlenecks and friction points preventing conversions
• Collaborate with user research teams to understand motivations, pain points, and preferences
• Design, execute, and manage A/B and multivariate tests to identify the most effective website elements
• Build and maintain a robust experimentation plan to validate hypotheses and improve website performance
• Coordinate with product, UX, design, engineering, and user research teams to define and ensure smooth execution of experiments
• Foster a culture of data-driven decision-making across the organization
• Use tools like Optimizely, Google Analytics, BigQuery, or similar tools to analyze traffic, behavior, and conversion data
• Monitor and report on key metrics such as conversion rates, churn rates, and experiment impact
• Present findings and recommendations to stakeholders in a clear and actionable manner
• Manage CRO initiatives, ensuring timely and successful delivery of projects
• Continuously refine optimization strategies based on results and insights