For over two decades now, Trusted Shops has been handing out markers of good business to online retailers across Europe. The ‘trustmark’ is awarded once companies pass an audit for areas like consumer protection and creditworthiness. Qualifying retailers then benefit from a number of Trusted Shops features including buyer protection, legal security aid, and verified customer feedback.
Trusted Shops has grown substantially since its premillenial conception. Now over tens of thousands of shops use the trademark, including Volkswagen, Shopify, and Decathlon, and it’s established an expanding footprint of subsidiaries across France, Poland, Spain, and Denmark.
Also on offer is an SaaS solution that helps companies manage and analyse customer feedback. This software is likely to prove critical in bolstering Trusted Shops’ position. After all, the eCommerce landscape has changed substantially over the past 20 years. With major trusted retailers like Amazon swiping a substantial market share nowadays, the need for trustmarks to guide the modern shopper is becoming less urgent, and Trusted Shops will need to accommodate this.
Kirsty
Company Specialist at Welcome to the Jungle