Performance Marketing Director, Dutch

• 5+ years of hands-on Paid Search (SEM) experience, ideally in DTC or membership-based businesses
• Proven success managing 6–7 figure monthly budgets with clear performance results
• Expertise in Google Ads (including Search, Display, PLA, YouTube, and Performance Max) and Bing Ads
• Deep knowledge of funnel optimization, conversion tracking, and attribution modeling
• Strong analytical skills with the ability to translate data into actionable insights
• Comfortable working in a fast-paced, collaborative startup environment

Desirable

• We're looking for someone who can take full ownership of our Paid Search program — from strategy to execution. You’ll manage significant budgets, design experiments, optimize funnels, and work closely with our creative and product teams to ensure we’re delivering the right message to the right person at the right time
• Own and scale paid search campaigns across Google Ads and Bing
• Develop and execute strategy across keyword targeting, bidding, ad copy and audience segmentation
• Continuously A/B test ad creatives, copy, and landing pages to drive performance improvements
• Monitor, analyze, and report on campaign performance metrics — from CAC and ROAS to conversion rate and LTV
• Collaborate with design, product, and lifecycle marketing to create cohesive acquisition journeys
• Stay ahead of industry trends, algorithm changes, and platform updates to maintain a competitive edge