Performance Marketing Director, Dutch
Paid Search
$160-175k
Monday and Tuesday in office
2 days a week in office (Oakland, CA)
Online veterinarian
Job no longer available
Online veterinarian
21-100 employees
Job no longer available
$160-175k
Monday and Tuesday in office
2 days a week in office (Oakland, CA)
21-100 employees
Company mission
To provide pet parents with affordable vet care that's always there.
Role
Who you are
- 5+ years of hands-on Paid Search (SEM) experience, ideally in DTC or membership-based businesses
- Proven success managing 6–7 figure monthly budgets with clear performance results
- Expertise in Google Ads (including Search, Display, PLA, YouTube, and Performance Max) and Bing Ads
- Deep knowledge of funnel optimization, conversion tracking, and attribution modeling
- Strong analytical skills with the ability to translate data into actionable insights
- Comfortable working in a fast-paced, collaborative startup environment
Desirable
- Experience in healthcare, or regulated industries
- Experience with Amplitude and AttributionApp
- Working knowledge of other paid channels (Meta, TikTok, YouTube)
What the job involves
- We're looking for someone who can take full ownership of our Paid Search program — from strategy to execution. You’ll manage significant budgets, design experiments, optimize funnels, and work closely with our creative and product teams to ensure we’re delivering the right message to the right person at the right time
- Own and scale paid search campaigns across Google Ads and Bing
- Develop and execute strategy across keyword targeting, bidding, ad copy and audience segmentation
- Continuously A/B test ad creatives, copy, and landing pages to drive performance improvements
- Monitor, analyze, and report on campaign performance metrics — from CAC and ROAS to conversion rate and LTV
- Collaborate with design, product, and lifecycle marketing to create cohesive acquisition journeys
- Stay ahead of industry trends, algorithm changes, and platform updates to maintain a competitive edge
Our take
As most pet owners know, visits to the vet can be eye-wateringly expensive. That’s not just a financial cost, but a welfare risk for pets as owners often wait until their pet is experiencing a much larger issue so that they can make the most of one vet visit and just one fee.
Dutch flips the veterinary business model on its head by providing a telemedicine service for pets through a monthly subscription. Pet owners are asked to provide a few details, after which they can set up a time for a video call. And once they've completed their first visit, they can reconnect with a vet at any time through the platform.
Dutch has been investing funding in its intellectual property and growing its electronic medical records database - to make it easier for pet owners to collect and share their pets’ data and prescriptions. It's also been growing its pharmacy network, and even launched pet insurance in partnership with Pets Best.
While the company began with a focus on chronic pet health, it has since grown into a full-service virtual care platform, now treating over 150 conditions across all 50 states. With smart tech, fast growth, and a loyal user base, it's quickly becoming a go-to for modern pet care.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
38% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Oct 2023
$18m
SERIES B
Feb 2022
$20m
SERIES A
Total funding: $43m
Company HQ
Downtown Oakland, Oakland, CA
Leadership
Joe Spector
(Founder & CEO)Previously founded Hims & Hers, a telemedicne startup. Also worked in senior Business Development roles for two successful San Francisco startups. Started their career as an Investment Banking analyst at J.P. Morgan.
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