Staff Product Marketing Manager, Okta
Editorial & Thought Leadership Strategy
$147-226.6k
Canada Base: $117,000—$160,600 CAD + bonus
More information about location
Management platform securing resources from cloud to ground
Open for applications
Management platform securing resources from cloud to ground
1001+ employees
Open for applications
$147-226.6k
Canada Base: $117,000—$160,600 CAD + bonus
More information about location
1001+ employees
Company mission
To improve the connections between people and tools to make companies more productive and secure.
Role
Who you are
- This is a role for a natural storyteller who is passionate about finding the 'so what' in the data
- 8+ years of experience turning complex data into strategic narratives in a role such as product marketing, UX research, content strategy, or market insights
- Proven ability to develop and communicate a strategic point of view that influences executives and external audiences
- Exceptional storytelling and messaging skills, with experience shaping data-driven narratives for both executive and technical practitioner audiences
- Experience collaborating across global and industry-focused teams to tailor messaging for regions and verticals
- Ability to work with creative partners or agencies to deliver insights-driven content that is both credible and engaging
- Proven ability to own and drive a portfolio of complex, cross-functional initiatives (like annual reports or research series) from strategic concept to launch
- Ability to leverage reports and dashboards within platforms such as Tableau and Salesforce to explore data, synthesize insights, and inform narrative development
- Comfort in fast-paced environments with shifting priorities
What the job involves
- We are seeking a Staff Product Marketing Manager to act as the program leader for Okta’s thought leadership strategy.
- In this role, you will own our flagship thought leadership reports, transforming data, telemetry, and industry research into compelling narratives that showcase the value of Okta and Auth0
- You'll act as a bridge between data insights and market-moving narratives, shaping our company's voice on key industry topics
- This is a highly visible, cross-functional leadership role that requires gaining executive alignment and ensuring our insights are activated globally with measurable business impact
- Define the program strategy: Evolve our thought leadership program by identifying and developing new, data-driven research initiatives that align with Okta's strategic priorities
- Own the end-to-end lifecycle of our flagship reports:: Lead the entire process from initial data analysis in close partnership with the data team, to narrative development, global GTM activation and impact measurement
- Shape and align Okta’s POV: Partner with executives and stakeholders across Data, Product, Product Marketing, Security and Professional Services to shape a credible narrative that reflects key company initiatives and is grounded in research and product truth
- Drive cross-functional activation: Collaborate with Creative, Brand, Global Campaigns, Programs, PR/Comms, and regional marketing to package insights into multi-format experiences and scalable toolkits, plus derivative content (blogs, webinars, sales collateral) that fuel awareness, demand, and enablement
- Resonate with multiple audiences: Ensure initiatives connect with both leadership audiences in IT, Security, Product, and Engineering and practitioners (developers, architects, security operators), showing the full business and technical value of identity solutions
- Monitor industry and competitive trends: Track news, research, and competitive narratives to ensure Okta’s thought leadership is timely, differentiated, and part of the broader market conversation
- Measure and optimize impact: Define KPIs, track performance with analytics partners, and clearly communicate results back to stakeholders to continuously improve how insights programs drive brand leadership, engagement, and pipeline
Our take
Okta started off as an identity company where organisations, large and small, could tap into the company to have a single sign-on interface to access all cloud applications now centralised. Okta has since expanded to provide identity management at the device as well as the server level.
The new approach towards network security is increasingly based on identification and authentication, and Okta is on track to become the go-to vendor in the space. It aims to do so by developing products that enable people to access applications and other tools more smoothly and securely than ever before.
Okta has taken strides towards expansion through significant employee growth and shuffling executive leadership. The company has also made lateral moves such as tackling governance concerns, opening up new paths for revenue.
Freddie
Company Specialist at Welcome to the Jungle
Insights
19% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Sep 2015
$75m
SERIES F
Jun 2014
$75m
SERIES E
Total funding: $229.3m
Company benefits
- Work from home opportunities
- Health + Wellness
- Financial Benefits
- Pay + Incentives
- Time Off
- Everyday Living
- Resources
Company HQ
The East Cut, San Francisco, CA
Leadership
Todd McKinnon
(Co-Founder & CEO)VP of Development at Salesforce.com and has nearly a decade of experience in various engineering and leadership roles at PeopleSoft.
Frederic Kerrest
(Co-Founder & Vice Chairman)Worked in Sales and Business Development at Salesforce.com, and previously co-founded high-tech consulting firm Meridian Global Solutions.
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