Marketing Generalist, Esusu Financial

• 2–4 years of experience in marketing, communications, or a related field, ideally in B2B, fintech, SaaS, or mission-driven organizations
• Hands-on experience executing campaigns or projects across at least two channels (for example: email, social, website, ads, or events)
• Strong writing and editing skills with an ability to translate complex ideas into clear, compelling, and error-free copy
• Comfortable working with marketing tools (e.g., email/lifecycle platforms, CMS/website editors, project management tools, and basic analytics dashboards); experience adapting quickly to new tools
• Highly organized and detail-oriented, with a track record of managing multiple projects, deadlines, and stakeholders in a fast-paced environment
• Proactive, resourceful, and comfortable with ambiguity—you can move work forward with limited direction and know when to ask for help
• Alignment with Esusu’s mission and a genuine interest in financial inclusion, technology, and impact-driven work
• You’ve worked in a small or startup marketing team where you wore multiple hats and helped build or refine processes from the ground up
• You bring light project management superpowers—creating checklists, timelines, and simple systems that help everyone stay on track
• You’re comfortable digging into data (e.g., basic dashboards, spreadsheets) to answer simple performance questions and propose next steps
• You have experience in financial services, credit-building, housing, or related impact sectors and can quickly connect Esusu’s products to the real problems our audiences face
• You contribute positively to team culture—offering thoughtful feedback, documenting what you learn, and helping others move faster and smarter

Desirable

• As a Marketing Generalist at Esusu, you will play a hands-on role in turning our mission and products into clear, consistent stories that reach the right people at the right time
• You’ll support a lean, high-impact marketing team by filling critical execution gaps across campaigns, content, and operations—especially as we expand our footprint across renters, real estate partners, and financial institutions
• This role matters now because Esusu is scaling rapidly, and we need someone who can keep projects moving, connect the dots between channels, and ensure our brand shows up with clarity and rigor in every market we touch
• You will support campaign execution support across email, social, website, and paid channels—from brief to launch to reporting—ensuring campaigns ship on time and on brand
• You will own day-to-day marketing operations such as updating website content, coordinating asset requests, managing basic list pulls, assisting our Lifecycle Marketing and Marketing Ops managers, and keeping project trackers up to date
• Clear, concise marketing materials such as one-pagers, landing pages, nurture emails, and social copy tailored to renter, partner, and B2B audiences
• Partner and event support, including coordinating deliverables (logos, copy, assets), tracking timelines, and helping measure basic ROI on key initiatives
• Collaboration with cross-functional teams (Sales, Account Management, Product, and Design) to gather inputs, route approvals, and ensure stakeholders have what they need
• You will prepare basic performance reporting on key campaigns and channels, helping the team understand what’s working and where to optimize next, ensuring reports are up-to-date and well-organized, and helping flag any potential issues as they arise