Social media has boomed in the last decade and is now relied on as a form of livelihood and fame for brands and individuals alike. TikTok is the 5th-largest social media platform in the world, driven by viral trends, clever algorithms, quick shopping via TikTok Shop, and live sales feeds. Being successful in this space is hard, and keeping up with the ever-changing demands of successful content production can be tricky.
Strudel is a marketing agency that works at the forefront of the rapidly expanding social commerce market. As an official TikTok Shop Partner, it leverages data reporting, influencer promotion and performance marketing to drive TikTok engagement, following and sales. The company works to bridge the social media gap between major global brands, empowering its customers with new levels of scalability. To do this, it produces campaigns that enhance its customers' TikTok presence. Audience for this grade of media is peaking, so the need for innovative and fast-turnaround ideas is at an all-time high.
The company has worked with brands from Amazon to Gucci and not only supports the creation of individual campaigns but also offers services to build out the commerce section of customer TikTok pages. Likely, Strudel's customers grow their audience, meaning Strudel grows with them. With a healthy roster of clients under Strudel's belt, it will be exciting to see how the company may develop its offering.
Kirsty
Company Specialist at Welcome to the Jungle
