Senior Field Marketing Manager, Quartzy
$110-120k
Laboratory management platform
Open for applications
Laboratory management platform
101-200 employees
Open for applications
$110-120k
101-200 employees
Company mission
To help life scientists and lab managers handle, order and optimize their resources day by day.
Role
Who you are
- 5+ years of experience in field/event marketing
- Life Science and or Biotech industry experience a huge plus
- Salesforce and Outreach application knowledge is strongly preferred for this role
- Strong attention to detail with excellent verbal and written communication skills
- Willing to roll up your sleeves - we’re still a startup, and everyone pitches in to get the job done
- Ability to navigate through ambiguity - you will know where we need to go, but recognize it won’t always be a straight path to get there
- Fearless, outgoing, a doer, not afraid to speak out and challenge the status quo
- Willingness and ability to travel to events - we estimate you’ll be traveling ~60%70% of the time
What the job involves
- Quartzy is seeking a Senior Field Marketing Manager to lead our field marketing efforts in order to engage customers (current and prospective) and suppliers in order to amplify the value of the Quartzy platform
- You'll be at the forefront of our event marketing and related field marketing initiatives
- Collaborating closely with our sales teams, you'll develop and implement field marketing strategies and events to support Quartzy’s growth objectives
- From logistically planning customer events & vendor shows/conferences to developing and executing our own supplier shows, you'll be the driving force behind a large volume of successful events that resonate with our audience
- Partner with Supplier management team to collaborate on and coordinate events with supplier partners
- Develop and execute field marketing strategies and events to align with Quartzy’s growth goals
- Deliver integrated marketing programs to drive pipeline growth and customer loyalty with customer and prospect organizations. Programs include Quartzy-led events, regional sponsorships, user groups, meetups, executive events, hands-on workshops with supplier partners, and more to to support new customer acquisition and expansion
- Own and manage agenda, content creation, promotional materials and speaker acquisition for events
- Manage communications to promote events, including email, LinkedIn, other social media etc
- Understand regional and industry market trends and adjust event strategy accordingly
- Collaborate with cross-functional teams for seamless event execution
- Cross-collaborate with other marketing channels – partner marketing, online, social, press, customer references and others to integrate field programs into customer buyer’s journey
- Implement lead generation tactics, and an attribution reporting process to measure the number of impressions, conversion rates, and overall success of field marketing events. Analyze event data (pre/post) to measure opportunities and tailor strategies for different audience segments
- Manage relationships with key stakeholders, including customers, partners, and industry influencers as needed
- Stay informed about industry best practices and continuously improve strategies based on feedback
- Leverage Hubspot for process optimisation and results tracking
- Budget management, expense monitoring, and reporting on field marketing activities
- Pitch in on other areas of marketing, as needed
Our take
As life scientists revolutionize the world, innovation is accelerating at a rapid speed. It's no surprise the tools used to manage laboratory research can't keep up, with many work tools actually holding researchers back, wasting valuable time and money.
Quartzy is a cloud-based laboratory management platform that is helping research teams and laboratory managers better organize their inventory, ordering, and communication workflow. The platform's software combines laboratory resource management and eCommerce to create a unique value in its market, allowing researchers the time they need in order to focus on their next discoveries.
Recognized as the world's #1 laboratory management platform, Quartzy now serves over 28,000 customers, from startups to leading academic laboratories. Along with the support of multiple investors, Quartzy is focused on building a product and company that can keep up with the ever-evolving pace of scientific discoveries and help make an impact in the world.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Dec 2019
$5m
EARLY VC
Jan 2016
$17m
SERIES B
Total funding: $27.2m
Company benefits
- Health, dental, and vision insurance
- Flexible health savings accounts, life, long-term and AD&D insurance
- 100% remote team
- Generous time off
- Choose your own work setup along with a Spotify subscription and headphones
Company HQ
Hayward, CA
Articles
Leadership
Jayant Kulkarni
(CEO)Graduated from Cornell University with a Ph.D. in Control Systems.
Adam R.
(CPO)Previously a Resident Physician at the Barnes-Jewish Hospital.
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