Demand Generation Manager, Coursedog
Offers equity
Integrated academic operations platform
Be an early applicant
Integrated academic operations platform
21-100 employees
Be an early applicant
Offers equity
21-100 employees
Company mission
To break down barriers to opportunity for students.
Role
Who you are
- 3–5+ years in B2B SaaS demand generation
- Proven experience managing paid search and LinkedIn Ads (architecture, bidding, audiences, creatives, CRO)
- Hands-on experience with media buying in industry publications
- Strong understanding of marketing information architecture: ability to design and maintain clean campaign & content taxonomies, UTM and channel naming conventions
- Collaborative operator who partners tightly with colleagues across the organization on events, content, positioning, design and more
- Fluency in funnel analytics and attribution; comfortable diagnosing conversion drop-offs and proposing experiments
- Excellent project management, communication, and stakeholder alignment skills; bias for action and iteration
- Bonus: Strong Pardot + Salesforce proficiency (nurtures, scoring, routing, campaign attribution)
- Extra Bonus: Experience in EdTech or marketing to higher ed leaders
What the job involves
- Coursedog is looking for an enthusiastic Demand Generation Manager to plan, launch, and optimize multi-channel campaigns that create qualified pipeline to connect more higher ed institutions with our Intelligent Academic Operations Platform
- You will own programmatic channels, plan media buys with industry publications, and orchestrate integrated campaigns across a variety of channels
- You’ll leverage ICPs/personas defined by Product Marketing to improve targeting, partner closely with our SDR to provide essentials signals and assets to help drive more discovery calls, and leverage Pardot + Salesforce as well as the rest of our martech stack to run a disciplined testing and measurement cadence
- Own programmatic channels: plan, build, and optimize paid search (Google/Bing) and paid social (LinkedIn) to drive demo requests
- Develop and manage media buying plans with industry publications (audience selection, placements, collaborate with our Sr. Content Marketing Manager & Lead Brand Designer on meeting creative specs, and performance reporting)
- Plan and execute integrated ABM campaigns (email nurtures, content syndication, landing pages), aligned to quarterly pipeline goals
- Apply defined customer personas and messaging to audience targeting, offers, and sequencing
- Partner with Sales/SDR leadership on outbound campaign assets and campaign enablement
- Own marketing automation operations in Pardot (program builds, nurtures, lead scoring) and ensure clean Salesforce handoffs
- Establish a testing roadmap (content, creative, audiences, bidding) with A/B rigor; socialize learnings and scale wins
- Manage budgets and forecasts; track campaign influence and ROI at a program and channel level
- Drive integrating AI & automation into the demand gen function and marketing more broadly
Our take
Higher Education is in crisis. The cost of education is skyrocketing, while only 33% of students in the US graduate in four years, and issues of equity and access are worsening. A big part of this can be put down to a lack of proper scheduling: 75% of universities operate entirely on legacy, on-premise software, resulting in millions of frustrated students saddled with heaps of debt.
Coursedog has set out to solve this. An integrated academic operations platform that helps higher education maximize operational efficiency, its strategy is based on market disruption, using data innovation to accelerate student success. Founded in 2018, it has partnered with over 200 higher education institutions, providing its curriculum-mapping software to more than 1.2 million students in total.
The global curriculum-mapping software market has really started to pick up in recent years, and Coursedog will face stiff competition from the likes of Top Hat, Kiddom, and PlanbookEdu. That being said, Coursedog's focus on accelerating product development has it well placed to continue poaching market share.
Steph
Company Specialist at Welcome to the Jungle
Insights
-3% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Mar 2023
$90m
GROWTH EQUITY VC
Oct 2021
$17m
SERIES A
Total funding: $111.4m
Company benefits
- Time Off: We value work-life balance and provide a high amount of autonomy. In service of this, our Paid Time Off policy has no annual limit
- Remote-First: We value flexible working hours over set hours, results over number of hours, and asynchronous communication focused on transparency over need-to-know access
- Healthcare: We pay 99% of your medical, denal, and vision coverage and 75% of the premium for your spouse and/or dependents
- Equity: You'll be contributing to the team's success, so you deserve to share in it. Every employee on our team gets a meaningful equity allocation
- Retirement Plan: We offer a 401k plan on day one of your employment
- Parental Leave: To help support new parents in the workplace, we offer up to 10 weeks of paid parental leave
Company HQ
Midtown Manhattan, New York, NY
Leadership
Andrew Rosen
(CEO)Joined Coursedog as CEO in 2024. Prior to that, they were the CEO of Interfolio from Elsevier for over 8 years. They also spent time as the Senior Executive Vice President of MicroStrategy and as a General Manager of Education Technology Business at EAB.
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