Staff Social Media Manager, GitLab

$81-174k

Salary applicable to California, Colorado, Hawaii, New Jersey, New York, Washington, DC, Illinois, Minnesota, other locations may vary. + Equity Compensation & Employee Stock Purchase Plan

Adobe Creative Suite

Figma

Canva

Asana

Sprout Social

Senior and Expert level

Remote from Canada, US

One DevOps platform

Posted today

One DevOps platform

1001+ employees

B2BSaaSDevOps

Posted today

$81-174k

Salary applicable to California, Colorado, Hawaii, New Jersey, New York, Washington, DC, Illinois, Minnesota, other locations may vary. + Equity Compensation & Employee Stock Purchase Plan

Adobe Creative Suite

Figma

Canva

Asana

Sprout Social

Senior and Expert level

Remote from Canada, US

1001+ employees

B2BSaaSDevOps

Company mission

To make it so that everyone can contribute. When everyone can contribute, users become contributors and we greatly increase the rate of innovation.

Job

Company

Role

Who you are

This role requires someone who understands the developer community, has strong organizational skills, and can coordinate content creation across multiple channels while working closely with technical teams
8+ years of social media marketing experience in a B2B SaaS or Software company
Experience creating content for technical or developer audiences
Proven experience with social media management tools, specifically Sprout Social
Experience with project management tools, specifically Asana
Track record of managing content calendars and meeting publishing deadlines
Proficiency in Sprout Social for content scheduling, monitoring, and reporting
Basic understanding of developer tools, programming concepts, and technical terminology
Familiarity with graphic design tools (Canva, Figma, or Adobe Creative Suite)
Excellent written communication with ability to adapt tone for developer audiences
Strong organizational and project management skills
Attention to detail and ability to manage multiple deadlines
Collaborative mindset and experience working with technical teams
Self-motivated with ability to work independently

What the job involves

We are seeking a detail-oriented Staff Social Media Manager to manage our content calendar, drive employee advocacy programs, and create engaging content specifically for developer audiences
Create, maintain, and execute comprehensive social media content calendars across all platforms
Coordinate content scheduling and publishing using Sprout Social
Ensure consistent posting cadence and optimal timing for our audiences
Plan content themes around developer events, product releases, and industry trends
Manage content approval workflows and deadlines
Develop technical content that resonates with software developers, engineers, and technical decision-makers
Create tutorials, code snippets, technical tips, and developer-focused educational content
Work with the Developer Advocacy team to translate complex technical concepts into engaging social media formats
Collaborate with engineering teams to highlight technical innovations and features
Manage daily social media activities across LinkedIn, Twitter/X, and Instagram. As well as work alongside YouTube manager to collaborate on content fit for cross-promotion
Monitor developer communities and engage in relevant conversations
Optimize posting times and content formats based on developer audience behavior
Track and analyze content performance with focus on developer engagement metrics
Prepare weekly and monthly performance reports
Identify high-performing content types and optimize future posts
Measure employee advocacy program effectiveness
Engage with developer community members, answer questions, and participate in discussions
Monitor and respond to comments, mentions, and direct messages
Build relationships with developer influencers and community leaders
Support customer success by directing technical inquiries to appropriate teams

Our take

GitLab is an open-source collaboration platform for developers. It enables teams to build code quickly from anywhere without compromising on security or quality. GitLab already has an estimated 30M+ users from all over the world.

According to a 2021 GitLab report, 60% of developers can release code 2x faster with DevOps platforms that bring teams together and accelerate processes. It stands out by catering to programmers of all experiences. Gitlab's version control system helps streamline the process of creating, maintaining, and deploying code, whoever you are.

GitLab was in the right place to capitalize on the recent trend toward rapid digital transformation and remote working. This trend is expected to continue to grow, and with it, GitLab's popularity. With its successful 2021 IPO and the patronage of major brands such as Nasdaq and Jaguar Land Rover, GitLab is expected to solidify its position as the go-to platform for development teams.

Kirsty

Company Specialist at Welcome to the Jungle

Insights

Top investors

15% employee growth in 12 months

Glassdoor (4)

Trustpilot (1.9)

Company

Funding (last 2 of 8 rounds)

Sep 2019

$268m

SERIES E

Dec 2018

$20m

SERIES D

Total funding: $435.2m

Company benefits

We offer benefits to manage your health, wealth, and well-being regardless of location
Flexibility in schedule to be there for life’s important moments
Equity compensation & Employee Stock Purchase Plan offered
Generous Paid Time Off

Company HQ

Financial District, San Francisco, CA

Leadership

Sid Sijbrandij

(CEO)

Studied Physics at the University of Twente. Interned at P&G and IBM. Was Lead Architect at the Netherlands' Ministry of Justice from 2009 to 2012. Founded app store Comcoaster in 2008, and then co-founded GitLab in 2012.

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