Director of Product Marketing, Ideals

• You don’t need to tick every box, but you should recognise yourself in most of these:
• Solid experience in B2B SaaS product marketing, including launches and ongoing adoption work
• Proven track record working closely with Product and Sales to bring products to market and support revenue growth
• Experience managing or mentoring product marketers, even if in a small team
• Strong writing skills: you can explain complex products in simple, direct language
• Comfortable talking to customers and prospects and turning what you learn into clear recommendations
• Structured thinker who can design frameworks and then actually use them day-to-day
• Confident working across time zones and cultures in a remote-first environment

Desirable

• We’re hiring a Director of Product Marketing (Portfolio Lead) to be the bridge between our products and the market
• You’ll own the story and go-to-market for Ideals Virtual Data Room, Ideals Board, and Ideals Vault, and make sure they fit into one clear portfolio narrative
• You’ll lead and coach a small PMM team (two people to start), work closely with Product, Sales, and Marketing, and put in place simple standards for how we position, message, launch, and update products
• This is a hands-on role with real ownership: you’ll write the playbook and run it
• As we grow into a true multi-product company, we now need:
• One joined-up story across all products
• A consistent way to plan and deliver launches and updates
• A simple, repeatable approach to sales enablement so every team has what they need
• We need one clear owner who sets the quality bar for product positioning and messaging
• Brings order and sequence to how we plan releases, updates, and campaigns
• Makes sure every product fits into a simple, compelling portfolio story
• Your work will mean that customers understand our products faster, Sales teams know exactly what to say, and Marketing can run stronger campaigns with less rework
• Outcome: more qualified opportunities, higher win rates, stronger cross-sell and expansion, better retention, and faster, cleaner rollouts of updates and new products
• Shape the overall story for Ideals across VDR, Board, and Vault - how they work together to help customers run high-stakes processes with more control and less stress
• For each product, define clear positioning and messaging: who it’s for, which workflows it solves, why it’s better than alternatives, and what proof we have
• Keep these narratives current as markets, regulations, and competitors change, and as we add new use cases and products to the portfolio
• Design and run a simple, tiered launch framework (from small enhancements to major releases)
• Set clear checklists and timelines so Product, Marketing, Sales, and CS know who does what and when
• Ensure every launch has the basics covered: internal brief, external messaging, pricing/packaging impact, campaign plan, and enablement
• Manage two product marketers; set goals, priorities, and ways of working
• Coach the team on research, positioning, writing, and stakeholder management
• Build a culture of clear thinking, simple language, and bias to action
• Run regular customer and prospect interviews together with Product, Sales, and CS
• Own competitive and market intelligence for your portfolio and share concise, practical insight back to teams
• Feed structured input into product strategy, pricing and packaging, and roadmap decisions
• Own the core sales story: pitch decks, one-pagers, talk tracks, battlecards, and objection handling
• Make sure enablement is easy to find, up to date, and actually used
• Partner with Sales leadership on training sessions for new offerings, verticals, and plays
• Provide sharp product narratives and briefs for campaigns, content, and website updates
• Validate that campaigns accurately reflect product reality and customer value
• Measure impact of launches and key campaigns together with Demand Gen and RevOps