PPC Account Director, Croud
On completion of the three-month probation period, every employee is eligible for discretionary annual performance based incentive & sale commission
3+ days a week in office
Performance marketing agency
Be an early applicant
Performance marketing agency
501-1000 employees
Be an early applicant
On completion of the three-month probation period, every employee is eligible for discretionary annual performance based incentive & sale commission
3+ days a week in office
501-1000 employees
Company mission
To drive business performance and growth for ambitious brands through reinvention.
Role
Who you are
- We are specifically seeking a leader whose expertise leans strongly towards Paid Search, but who is eager to embrace and drive a cross-functional role and team
- This role requires a strong understanding of the client's business, a proactive approach to identifying growth opportunities, and the ability to nurture a talented team
- Degree level education or relevant equivalent experience
- In-depth demonstrable experience in PPC advertising
- Excellent communication, organisation, and presentation skills
- A mathematical and analytical mind
- Excellent Microsoft Office skills which must include Excel, Word and PowerPoint
- Proven track record of working to deadlines
- The ability to autonomously identify opportunities, generate ideas and formulate strategies
- Extensive line management experience, mentoring & training
- Proven experience in client expectation management roles and situations, able to manage and direct client expectations
What the job involves
- As Paid Media Account Director you will be the central strategic and operational lead for key clients across Paid Social and Paid Search
- You will be responsible for translating complex client objectives into innovative and effective paid media strategies, overseeing their flawless execution, and demonstrating clear ROI
- You will be a trusted advisor to your clients and a critical link between their needs and our internal delivery capabilities, playing a vital role in the long-term success and expansion of this significant partnership
- Lead paid media strategy across accounts, ensuring alignment with client business goals
- Apply Croud’s paid media proposition in a tailored, results-driven way
- Identify growth opportunities through new channels, innovations, and platform updates
- Collaborate with SEO, Creative, Analytics, and wider teams to ensure integrated marketing
- Build strong, senior client relationships and act as their strategic advisor
- Lead strategic planning, performance reviews, and growth conversations
- Proactively identify and pitch organic growth opportunities that deliver client value
- Anticipate challenges and manage expectations with clarity and professionalism
- Manage, mentor, and empower a team of paid media specialists
- Set clear goals, delegate effectively, and support team development
- Encourage continuous learning and knowledge sharing across platforms and clients
- Ensure smooth execution, optimization, and reporting of all campaigns
- Manage budgets with accuracy and accountability to drive ROI
- Champion the use of Croud’s tools, automation, and proprietary tech for efficiency
- Drive quality control across setup, tracking, and data integrity
- Set and track KPIs that align with client objectives and commercial outcomes
- Translate data into clear insights and impactful client recommendations
- Manage forecasting, billing, and profitability for accounts
- Build strong media partner relationships (e.g., Google, Meta) and contribute to new business pitches
- Standard hours are from 9.00am to 5.30pm, there’s flexibility if agreed in advance with your line managers (it may also be necessary on occasions to work outside of these hours)
Salary benchmarks
Our take
Marketing teams are often under-resourced and over-stretched, and the 24/7 nature of the field only amplifies these difficulties. Yet, digital marketing continues to be a vital part of businesses marketing strategy as the opportunities for business success online continue to grow.
Croud has a unique approach to assisting digital marketers. It's propriety technology supports planning, automation and delivery of digital marketing campaigns. Croud's capability to deliver this at scale is supported by their "Croud Control" platform, a digital platform that links over 2,300 on-demand digital experts known as "Croudies" to clients.
Croud continues to expand its network of "Croudies" and the digital products available to clients. For example, its in-house "Croud Creative" team provides instant creative resources to media teams allowing them to create world-class campaigns. It also continues to make acquisitions to strengthen its position, and remains well regarded in the space.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (1 round)
Nov 2019
$40.4m
LATE VC
Total funding: $40.4m
Company benefits
- Work from home opportunities
- 25 days holiday a year
- Annual performance bonus
- Sale commission
- Recruitment referrals bonus
- Gym membership contributions
- Ride to Work scheme
- Rail card
- Season Ticket loan
- Free fruit, breakfast cereals and tea & coffee
- Free home office chair
- Life and income protection
- Medical cash plan
- Share option scheme
- Agile Working Policy
- Summer Fridays
Company HQ
London, UK
Leadership
Ben Knight
(Founder)Ben worked within search for over ten years, and realised there was a gap in the market to deliver a more innovative way of working, so founded Croud, to cater to clients' 24/7/365 demands
Luke Smith
(CEO)Luke started his career at News International and The Economist, then turned his hand to agency relationship management at Google, where his belief that the agency model was broken grew.
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