Product Marketing Lead, Rokt
$222-355k
OTE
$182-245k
BASE
+ Equity plan grant
3+ days a week in office
eCommerce technology & software solutions
Be an early applicant
eCommerce technology & software solutions
501-1000 employees
Be an early applicant
$222-355k
OTE
$182-245k
BASE
+ Equity plan grant
3+ days a week in office
501-1000 employees
Company mission
To make eCommerce smarter, faster, and better.
Role
Who you are
- 8+ years of Product Marketing or related roles, preferably in B2B SaaS—experience with CDP, martech, or adtech highly desired
- Strategic Mindset: Ability to think big-picture and translate complex product capabilities into simple, compelling messages for different audiences
- Storytelling Chops: Proven track record in creating engaging narratives, sales materials, and case studies that drive revenue and brand affinity
- Analytical Rigor: Comfort with data, competitive research, and win/loss analysis to guide positioning and quantify impact
- Collaboration & Communication: Skilled at building cross-functional relationships, leading without authority, and communicating effectively with executives and peers
- Ownership & Initiative: Self-starter who thrives in a fast-paced environment, takes initiative, and can run projects end-to-end with minimal oversight
What the job involves
- As a Product Marketing Lead, you’ll drive market leadership for mParticle by Rokt’s solutions, particularly within our highest-value segments
- You’ll own positioning, messaging, and go-to-market execution to accelerate adoption of our CDP
- You’ll work hand-in-hand with fellow PMMs and cross-functional teams to ensure our narrative is consistent and compelling. Your work will directly impact revenue and the long-term success of our product suite
- Develop Verticalized Positioning & Messaging
- Craft crisp, tailored messaging that clearly communicates how the combined mParticle and Rokt offering addresses real-time relevance challenges
- Stay ahead of market trends, competitor moves, and product differentiators to continually refine our positioning
- Create High-Impact Product-Centric Content
- Produce engaging, bottom-of-the-funnel assets—such as thought leadership blogs, whitepapers, decks, and one-pagers—that accelerate sales and drive inbound interest
- Collaborate with the Content Marketing team to ensure every asset resonates with our target accounts
- Showcase Success Stories & Case Studies
- Identify and partner with clients to develop compelling success stories, testimonials, and case studies
- Demonstrate the tangible ROI and incremental revenue gains achieved through mParticle’s CDP and solutions
- Develop Training & Enablement Assets
- Build product demos, feature playbooks, and battlecards for both internal and external training purposes
- Lead regular enablement sessions to ensure that our GTM teams are fully equipped to articulate our value propositions effectively
- Drive Product Launches & Go-To-Market Strategies
- Collaborate with Product Management to orchestrate seamless product launches
- Define and execute go-to-market playbooks, segment-specific strategies, and marketing programs that capture mindshare and boost product adoption
- Lead Competitive & Win/Loss Analysis
- Monitor market trends, competitive activities, and customer feedback
- Synthesize insights to refine our positioning and inform the product roadmap
- Support Analyst Relations
- Nurture relationships with key industry analysts
- Secure strategic coverage and endorsements that reinforce our market leadership and amplify our brand voice
Our take
eCommerce marketing company Rokt is helping brands leverage the power of good timing. With Rokt, brands can present their customers with AI-curated offers and messages at every stage in their transaction, at tailored times of the day, or to market themselves at the point of transaction on other major eCommerce sites.
The idea is that “transaction moments” are when shoppers are most inclined to engage further with the brand or its products - the success of Rokt’s clients, and the runaway success of Rokt itself, show that it's successfully cracked it.
Rokt has a strong client base that includes giants like Groupon, GoDaddy, and Disney, and after hitting Unicorn status, it is eyeing up a US IPO. This should come as no surprise - the surge in eCommerce trade over recent years has led to most companies investing in tools to stay competitive.
Rokt has expanded its tool suite since it first started up, and will be focused on continuing to innovate to keep ahead of the MarTech pack, and abreast of changing demand in the rapidly shifting market. The eCommerce marketing tech sector has ballooned to a $120B global operation - Rokt is positioned comfortably to keep ahead.
Freddie
Company Specialist at Welcome to the Jungle
Insights
28% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Dec 2021
$325m
SERIES E
Oct 2020
$80m
SERIES D
Total funding: $487.8m
Company benefits
- Interest groups, sports clubs, and social events
- Global training events & online training courses
- Stock options
- Global all-staff events in amazing locations (Phuket, Thailand in January 2020)
- Generous relocation packages
- Generous time off
- Parental leave
- Mental health and wellness days
- Paid Sabbatical for employees who have been with us 3 years or more
- £55 per month social/wellness allowance, 6 sessions with a licensed therapist, 6 coaching sessions and other mental health perks
- Gym membership
- Premium health insurance
- £25 per month telephone allowance
Company HQ
Hudson Square, New York, NY
Leadership
Bruce Buchanan
(CEO)Previously a Principal at Boston Consulting Group, before serving as Chief Commercial Officer, then Group Chief Executive Officer at Jetstar Airways.
Justin Viles
(Advisor)Previously worked on strategic partnerships in the APAC region for Google, before moving on to co-found and serve as CEO at Rocklive.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 23 more jobs at Rokt