Head of Marketing Strategy and Operations, Moonpig
2 days a week in office (Farringdon, London)
Online company for personalised cards, gifts and flowers
Be an early applicant
Online company for personalised cards, gifts and flowers
501-1000 employees
Be an early applicant
2 days a week in office (Farringdon, London)
501-1000 employees
Company mission
To help people connect and create moments that matter.
Role
Who you are
- Significant experience in marketing strategy, operations, planning or performance focused roles
- Proven success operating within a multi-channel marketing or ecommerce environment
- Strong commerciality with experience managing budgets, forecasting and Marketing investment decisions
- Ability to translate complex data into clear insights and actionable recommendations
- Experience building and improving reporting frameworks, dashboards and performance measurement approaches
- Excellent stakeholder management skills with the confidence to influence at all levels of the organisation
- Strong organisational and project management capabilities, balancing multiple priorities in a fast-paced environment
- Demonstrated experience creating efficient processes, operating models and ways of working that improve team effectiveness
- Collaborative approach with a passion for bringing teams together around shared goals
- Comfortable navigating ambiguity and driving clarity, focus and accountability
What the job involves
- We're looking for a Head of Marketing Strategy & Operations to be the commercial and operational engine of the Moonpig UK Marketing team
- This is a high impact leadership role responsible for connecting strategy to execution, ensuring our marketing organisation is focused, efficient, and set up to deliver outstanding results
- You'll lead planning cycles, own the marketing budget, drive performance visibility, and build the systems, processes, and operating rhythms that enable best in class marketing across key seasonal moments and everyday campaigns
- Working closely with teams across Brand, Campaigns, PR, Social, Performance Marketing, CRM, Creative, Analytics and Research, you'll help shape how marketing operates at scale while ensuring every decision is informed by insight, performance, and commercial impact
- Lead annual and quarterly UK marketing planning cycles, aligning activity across Brand, Campaigns, PR, Social, Performance Marketing, CRM and Creative teams
- Build and maintain the full UK marketing calendar, including monthly campaigns, seasonal peaks, major events and product launches
- Own the UK marketing budget, including forecasting, spend allocation, tracking and optimisation
- Develop unified performance dashboards covering traffic, new customer acquisition, brand health and media efficiency
- Partner with Analytics and Research teams to evolve attribution, incrementality and performance measurement methodologies
- Lead post-campaign reviews, translating insights into actions that improve future planning, creative effectiveness and commercial performance
- Present regular marketing performance updates to the UK Leadership Team and Group CMO
- Own campaign workflows, briefing processes, approval frameworks and operating rhythms that support effective campaign delivery
- Drive collaboration across internal marketing functions and external agency partners
- Maintain and evolve the Moonpig Marketing Playbook, defining how major campaigns and peak trading moments are planned and executed
- Manage marketing planning, reporting, project management and performance tools to support operational excellence across the function
Application process
- Recruiter Screening Call
- Competency Interview with Hiring Manager
- Task Presentation and Discussion with Hiring Manager and CMO
- Team and Culture chat with key team members
- Our process may vary depending on role and availability. We keep candidates informed of any changes
Salary benchmarks
Our take
When Moonpig was founded in 2000, it bought into the idea that a personalised gift is always more meaningful, whether sent from the sofa, the commute, or the gym. Customers quickly bought into this vision, and Moonpig saw rapid growth culminating in its 2011 acquisition by Photobox for £120M.
Since then, Moonpig has seen continued success. Through expansion into new products such as flowers (Moonpig is now a top-3 online flower seller) and the development of its own app, Moonpig has established its place within the market for personalised gifts.
And it doesn't plan on slowing down anytime soon, as it looks to expand even further. Recent innovations have included the introduction of giant cards, and the company has also secured the ability to create exclusively branded ranges alongside Disney and Warner Bros. This commitment to innovation positions Moonpig to capture even more market share and strengthen its leadership in the industry.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Annual reviews
- Attractive annual bonus scheme - with increased earning potential based on business and individual performance
- Pension scheme where we match up to 5%
- Referral scheme with cash bonus available
- Interest-free travel loan
- Sharesave Plan - Save as you earn
- Generous staff Moonpig, Red Letter Days and Buyagift products
- Private medical insurance
- Private dental plan
- Life assurance paying 4x your salary
- Eye care vouchers
- Cycle to work scheme
- Free access to 24h mental health and wellbeing resource as well as one to one therapy sessions via Spill
- Dog-friendly offices
- Access to a broad range of training workshops and courses
- Technical and professional qualifications policy, allowing individuals to apply for a more formal professional qualification, using allocated individual allowance
- Career Conversations with your manager to create your Career Development Plan
- 25 days’ holiday plus 1 day per year of service (up to 30 days)
- Growing Your Family - 8 weeks paid supporting caregiver leave and 24 weeks full pay primary caregiver leave (based on qualifying criteria)
- Flexible working opportunities based on our Ways of Working - inclusive of Hybrid and Remote
- Summer Hours - We finish at 4pm on Friday's during the months of June, July and August
- Volunteering - 1 day - the equivalent of 8 hrs of time to give back - through a chosen charity or our MP Group Foundation
- Matched Funding Scheme - This scheme provides colleagues with a fundraising allowance to support causes close to their hearts
Company HQ
Farringdon, London, UK
Leadership
Catherine Faiers
(CEO)Previously Non-Exec Director at Allegro and COO of Auto Trader and Addison Lee. Was also Corporate Development Director at Trainline and a Director at DC Advisory.
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