Vice President of B2B Marketing for Commercial & New Payment Flows, Mastercard
Europe
Global payments technology company
Be an early applicant
Global payments technology company
1001+ employees
Be an early applicant
1001+ employees
Company mission
To connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart, and accessible.
Role
Who you are
- The ideal candidate is passionate about working on B2B and digital marketing, highly motivated, intellectually curious, analytical, and possesses an entrepreneurial mindset
- Be experienced in developing and delivering complex global or regional B2B, product and partner marketing initiatives
- Understand what a good business thought leadership and lead generation initiatives look like, and how to measure their success
- Be a strong, confident, and exacting writer and speaker, able to communicate your vision, roadmap and initiatives effectively to a wide variety of stakeholders
- Be skilled at explaining complex products and solutions succinctly and clearly
- Always look for potential solutions to solve problems and drive efficiencies
What the job involves
- The Europe B2B Marketing team is looking for a Vice President, B2B Marketing for Commercial and New Payment Flows (CNPF) to help drive our commercial payments and money movement strategy forward
- In this regional CNPF B2B Marketing position responsible for Europe, you will:
- Lead team of three people who are marketing experts for product and business verticals of corporate solutions, small and medium enterprise solutions, and money transfer solutions
- Work closely with the CNPF product and business development teams in Europe to develop launch strategies for new products, strategic narratives, case studies, sales materials and other awareness, consideration and engagament assets
- Collaborate with Global CNPF B2B Marketing, Europe Communications and local market teams to develop and/or localize business thought leadership materials, and bring to life an annual always-on marketing plan
- Lead external B2B marketing activities, including but not limited to the presence at relevant events and in the social media (primarily LinkedIn), with the objective to drive awareness and perception of Mastercard’s commercial payments and money movement capabilities
- Track and measure all activities and their effectiveness vs business and marketing KPIs
- Leverage market intelligence about market trends and competitors’ initiatives, as well as knowledge of Mastercard products and solutions to identify new opportunities
Salary benchmarks
Our take
Mastercard is in the global payments business, and operates the world's fastest payments processing network. Its products and solutions have become central to everyday commerce across the world, in activities ranging from shopping and travelling to running businesses.
As the economy has become more and more digitised, Mastercard has been a leading player in helping businesses and individuals across the globe embrace card payments and digital banking. One of the world's largest companies, its revenue has seen consistent gain in the last 20 years.
The challenge for modern payments companies is that payments are always changing, as seen in the astronomical rise of contactless payments over the last decade. Mastercard's acquisition of blockchain systems, and an overall focus on leveraging its technology towards a digital economy, has placed the company in good stead to keep up to date with current trends, like cryptocurrency, in the digitised payments world.
Steph
Company Specialist at Welcome to the Jungle
Insights
21% employee growth in 12 months
Company
Company benefits
- Gym membership
- Share purchase options
- Extra holiday purchase optional
- Work from home opportunities
- Health insurance
- Pension plan
- 25 days holiday (excl. bank holidays)
Company HQ
Purchase, Harrison, NY
Leadership
Michael Miebach
(CEO)Has served in a variety of roles at the company, including President and CPO. Currently Board Member at IBM, Accion, the World Resources Institute, the US-India Strategic Partnership Forum, and the Metropolitan Opera. They are also a Trustee of USCIB.
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