Brand Associate, Live Nation
LN Media & Sponsorship
$65k
+Stock program
More information about location
Entertainment events promoter and producer
Open for applications
Entertainment events promoter and producer
1001+ employees
Open for applications
$65k
+Stock program
More information about location
1001+ employees
Company mission
Live Nation's mission is to help live music fans more easily and quickly find concert tickets and information about their favourite artists and venues.
Role
Who you are
- Passionate and driven, with an entrepreneurial spirit. Resourceful, innovative, forward-thinking, and collaborative. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you, please read on!
- 2+ years direct experience in brand management, client service, media, or entertainment, and/or marketing consulting, advertising or activation agencies
- Work with recognizable global brands preferred
- Experience with marketing programs that blend physical and digital components preferred
- Knowledge of consumer and market research with ability to implement into decision-making and management
- Superior project management skills including managing multiple projects simultaneously
- Proficiency in Microsoft Office applications including Word, PowerPoint, and Excel
- Strong passion for music, including knowledge of current/relevant artists and industry trends
- Ability to travel up to 30% of time or more in season, often nights and weeks and occasionally without significant advanced notice
- Currently, we strongly encourage employees to be fully vaccinated from such infectious diseases for which vaccinations are available
What the job involves
- The Brand Management team is the get stuff done, turn-problems-into-solutions, make our clients look like the rock stars, driving force within the Live Nation Media & Sponsorship division. We are a collection of resourceful, ambitious, and strategic-minded individuals that thrive in an environment full of variables and unknowns
- The Brand Associate manages the day-to-day relationship and activities of Live Nation’s strategic marketing partnership with our top corporate brands within our team’s portfolio of management. He/she will be directly involved in maximizing the value of the client relationship and performance of client’s entertainment marketing programs with a focus on: Client Relationship Service, Program Activation & Performance, Financial Performance, Budget Planning & Reporting, Team Management & Development, Innovation & Growth
- Provide professional, responsive service to clients that ultimately exceeds expectations and increases likelihood of program renewal
- Coordinate / prepare periodic client status calls and/or meetings including the preparation of program reports and delivery of post call reports
- Oversee the delivery of contractual agreements including planning, execution, measurement, and reporting
- Coordinate the planning and execution of key client activations across venues, festivals, promotions, media, hospitality, and content programs. On occasion directly represent the team at these activities (i.e. – serving as VIP client welcome host)
- Manage tracking of consumer-oriented promotions using assets like Live Nation Concert Cash including program review, clearance and redemption reporting
- Coordinate directly with artist management teams to advance artist-based events, coordinate all press materials where, gain approvals for artist name and likeness usage by clients, and schedule artist social media activity involving clients among other tasks
- Develop Artist one sheets to educate clients about artists to be potentially used in sponsorship programs
- Gather, analyze, and package key metrics, learnings and development opportunities into program recaps that are delivered in a timely manner
- Manage program financials including budget tracking, billing, invoicing, and other relevant financial activities
- Explore marketing trends, emerging technologies, and best practices to add value to sponsorship programs
- Support department wide development initiatives
Our take
Live Nation is the world's leading live entertainment company, sitting at the top of the market in live events and ticketing. Formed in 2009, it is a major international company, with key business segments made up of concerts, ticketing, and sponsorship and advertising.
Despite its dominant position in the market, the company saw an 84% drop in revenue during 2020 and the closure of live events. Since then, however, demand has been stronger than ever for their ticket sales. This is a reflection that live events remain a clear priority for consumers and has been further reflected in Live Nation's acquisitions of companies - like Goodlive - that complement and bolster Live Nation's portfolio.
In addition to live events, a key area to watch for Live Nation will be the rise of online concert streaming, like that undertaken by competitors such as Driift. Major festivals such as Glastonbury have trialled online concerts with mixed reviews. If it proves successful, this could be a major new section of the entertainment market and a big potential part of Live Nation's future ventures.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Unlimited paid time off policy
- Work from home opportunities
- HEALTH: Medical, Dental and Vision benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)
- YOURSELF: Paid time off policy including holidays, sick time and day off for your birthday, free concert tickets
- WEALTH: 401(k) program with company match, Stock Program Reimbursement
- FAMILY: New parent programs & support including caregiver leave and baby bonus, infertility support
- CAREER: Tuition reimbursement, student loan repayment internal growth and development programs & trainings
- OTHERS: Volunteer time off, crowdfunding network
Company values
- Live for artists - Artists are the heart of what we do and we have deep reverence and respect for their creativity. We believe live music is vital to art and culture which is why in 2019, we paid artists more than $6 billion, making Live Nation by far the largest financial supporter of musicians. Beyond global touring deals and festival performances, our Artist Nation group offers services such as management, business marketing and consulting to artists across all genres
- Live for decentralisation - We don’t believe in bureaucracy and we don’t mandate synergy. We keep our corporate teams small, because we trust that our decentralized divisions know how to make the best decisions for their businesses in real time
- Live for ideas - Part of working in a creative industry is imagining what could be and exploring the possibilities. We encourage everyone at Live Nation to dream big and email our CEO with ideas to move our business forward
- Live for entrepreneurship - Employees who thrive here are self-starters who are experts at what they do. While we give a tremendous amount of independence to our employees, we are also precise and exacting about performance. There is no hiding behind process here. You are evaluated on your results and concrete contributions to our business
- Live for focus - We have a long “To Do” list but an even longer “Not To Do” list. As the demand for live events continues to grow across the globe, we have to stay focused on our core mission of connecting artists with their fans for those magical hours of live music
- Live for talent - We believe talent comes from any place or background. This is not a place for elitists. We hire people for who they are – hard workers who deliver results and are passionate about what they do
Company HQ
Barbican, London, UK
Articles
Leadership
Michael Rapino
(President and CEO, not founder)They worked for 10 years in various marketing and entertainment capacities at Labatt’s Breweries of Canada. They held several roles at Clear Channel Communications, including President and CEO of Global Music. They were named CEO and President of Live Nation in 2005.
People progressing
Joined as a Financial Accounting Manager in 2017, promoted to Director and then VP of Financial Accounting.
Joined as Executive VP Marketing in 2012, promoted to Senior VP & Head of Marketing after 2 years.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 72 more jobs at Live Nation