YouTube Channel Manager, Two Circles
More information about location
Data-driven sports marketing
Posted today
Data-driven sports marketing
501-1000 employees
Posted today
More information about location
501-1000 employees
Company mission
To use data to grow the value of sports.
Role
Who you are
- The chosen candidate should have a strong instinct for what works on YouTube, an understanding of football audiences and supporter culture, and the ability to work confidently in a fast-paced, collaborative environment where creativity, judgement and attention to detail are essential
- A strong passion for football, football culture and digital storytelling
- Deep understanding of the English domestic football landscape, its clubs, rivalries, narratives and supporter behaviours
- Proven experience working on YouTube content, ideally for sports, football clubs, rights holders, broadcasters or major brands
- Strong editorial judgement and the ability to improve stories, hooks and pacing across video content
- Great understanding of YouTube best practice, including packaging, retention, thumbnails and titles
- Confidence reviewing content under pressure and giving clear, constructive feedback
- Strong collaboration skills and the ability to work effectively with creative, production and stakeholder teams
- Experience using performance data to inform content decisions and improve output
- Familiarity with thumbnail creation and basic design tools would be an advantage
- Flexibility to work to live football calendars and respond quickly when the channel or content requires it
What the job involves
- We are looking for a YouTube Channel Manager with a passion for football, football culture and storytelling to work across content and channel output for a major football property
- This role sits within Two Circles’ ever-expanding Content capability, helping to shape, plan, review and optimise content for one of the world’s most recognisable sports brands
- Own the overall YouTube channel strategy for a premium football property across a whole season
- Shape how different content formats work together across the channel, including long-form 16x9 videos, vertical 9x16 shorts, YouTube Community posts and livestreams
- Set the direction for how content is scheduled, sequenced and deployed across the season, and how each format contributes to wider channel goals
- Brief, review and optimise long-form, original and partner content throughout the production process, providing editorial, creative and strategic feedback from concept to final delivery
- Shape content ideas, storylines and scripts, collaborating with internal and external production teams to ensure alignment with channel strategy and audience expectations
- Review and optimise video packaging - including thumbnails and titles – for editorial and commercial content, resulting in strong performance on YouTube
- Analyse retention and performance data to provide actionable insights that improve the quality, pacing and effectiveness of future channel output
- Brief bespoke thumbnails and take a hands-on role in creating templated thumbnails where needed
- Balance strategic thinking with practical delivery, ensuring content is both creatively strong and optimised for YouTube performance
Salary benchmarks
Our take
Two Circles is a digital sports marketing agency that develops and executes marketing strategies for sports-based companies, supplying the means to maximise sponsorship rights fees, increase commercial performance, engage the right audiences, and use data to inform future strategy.
As well as delivering front-running marketing tech and services for the sports industry, the company also dedicates itself to improving diversity and inclusion in sports, including its "Diversity in Sports" mentoring program that aims to accelerate the growth of under-represented talent across the industry.
Two Circles works with more than 300 sports rights holders, including the likes of the NFL, UEFA, F1, and the ICC, as well as $1bn in sponsorship revenues. A series of acquisitions has contributed to the expansion of the business - for example, that of Australia-based digital specialist Codeware, which came alongside the opening of a Melbourne office, has enabled it to grow its presence in the Oceania region and bolster its tech offering.
Freddie
Company Specialist at Welcome to the Jungle
Insights
18% employee growth in 12 months
Company
Funding (1 round)
Sep 2024
$317.5m
GROWTH EQUITY VC
Total funding: $317.5m
Company benefits
- Renowned Team Days often throughout the year
- Discretionary Bonus based on company performance
- Performance Reviews every 6 months with discretionary salary increases
- Summer Away Days
- 23 standard days of holiday (+ 1 Birthday, +2 for a ‘Big Life Event’ and +1 Admin Day), closure of office over Christmas (plus Bank Holidays)
- Private healthcare (Vitality) and/or Health Care Plan (Medicash)
- Mobile phone contribution
- Sport Challenge contribution
- Gym membership contribution
- 2x annual kit drops
Company HQ
Holborn, London, UK
Leadership
Gareth Balch
(Co-Founder & CEO)Previously worked in Commercial Strategy at Manchester City Football Club. Also a Former Director at Goodform.
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