Social Media Executive, Urban Outfitters Europe
Anthropologie
Lifestyle retailer
Be an early applicant
Lifestyle retailer
201-500 employees
Be an early applicant
201-500 employees
Company mission
To bring together nostalgia for the past with an enthusiasm to shape the future.
Role
Who you are
- Creative confidence: Comfortable being a face of the brand and starring in content
- Social-first mindset: Up to date knowledge of platform trends, formats, and storytelling techniques
- Content creation & editing: Skilled in basic video editing using CapCut and optimising content for social (captions, overlays, SEO-driven captions)
- Analytical thinking: Ability to translate performance data into actionable insights
- Strategic collaboration: Strong communicator, able to connect social strategy with eCommerce, PR, email, and campaign activity
- Organisation & detail orientation: Confident managing calendars, briefs, and multiple stakeholders
- Community management: Skilled at fostering engagement, UGC integration, and audience growth
- Adaptability: Able to balance planned campaigns with quick, reactive moments
What the job involves
- As a Social Media Executive, you will play a pivotal role in shaping Anthropologie’s social-first storytelling and ensuring our brand shows up authentically across digital channels
- This role requires a balance of creativity, strategy, and operational delivery
- From starring in content to reporting on performance - all while connecting social to the wider business strategy
- Generate innovative content ideas across Instagram, TikTok, Pinterest, LinkedIn, Facebook, Twitter, and Threads
- Lead on monthly content calendar planning, ensuring alignment with seasonal campaigns and business priorities and feeding back to the Senior Social Media Manager for approval before execution
- Star in content as one of the faces of the brand: must be confident on camera and comfortable representing Anthropologie across platforms
- Provide creative direction and concepts to the studio team, ensuring content is social-first and trend-led
- Drive IG Stories end-to-end: briefing and ideation, coordinating with the creative team, publishing, and track performance and identify learnings to optimise future creative
- Complete wider marketing briefs, ensuring social is consistently integrated into campaign activity
- Manage daily posting and scheduling across platforms
- Lead competitions, giveaways, and internal ambassador activations to deepen engagement
- Proactively manage community interactions, UGC, and comments, ensuring timely and on-brand responses
- Amplify content through boosting and whitelisting to maximise performance
- Approve and support regional content (e.g., Anthropologie Arabia)
- Partner with eCommerce, on-site, and email teams to link up on social-first activations - from UGC integration to campaign extensions - delivering a consistent 360° customer experience across touchpoints
- Act as the connective tissue between social and wider business teams (creative, PR, influencer, paid, buyers, digital), ensuring aligned campaigns and messaging
- Support content creators and freelancers, overseeing outputs and ensuring alignment to strategy
- Oversee the marketing intern and support freelance contributors where needed
- Deliver weekly, monthly, quarterly, and annual social media reports with actionable insights. Identifying key wins and losses and feeding back to the Senior Social Media Manager on adaptations that need to be made
- Conduct competitor research and trend analysis to anticipate shifts in the social landscape
- Maintain up-to-date knowledge of platform changes, tools, and innovations (Dash Hudson)
- Manage social shoot admin, including planning, ordering, collections, and on-the-ground support
- Handle product ordering for shoots and social content
- Ensure a smooth flow of assets into social by working closely with studio and campaign teams
- Update monthly UGC banners for the email team via Dash Hudson
- Provide ongoing support to the Senior Social Media Manager across projects and ad-hoc initiatives
Salary benchmarks
Our take
Urban Outfitters started out in the 1970s as a quirky little boutique in Philadelphia with a love for creativity and self-expression. More than 50 years later, it's grown into a globally recognised brand, but it hasn't forgotten where it came from.
It's known for its knack of catching (and keeping) attention with its unique mix of clothing, homeware, and vintage treasures. It connects with a community of over 10M shoppers and is always staying ahead of the trends.
While the brand might feel like an old favourite, it's far from slowing down. It just posted record earnings, with $143.9M in profit for Q2 2025 and strong growth across all its brands (including its sister companies Anthropologie, Free People, FP Movement, and Nuuly). New stores are opening and digital sales are booming, the brand has truly proven itself to be a powerhouse in the retail space.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Employee discount: Shop your fave brands for less
- Pension: Like to think ahead? We've got you
- Private medical insurance: Your health is important to us
- Birthday break: Take some time to celebrate you
- Career development: Grow at UO
- Volunteering time: Give back to your community
Company HQ
Spitalfields, London, UK
Leadership
Emma Wisden
(Managing Director)Emma has been the Managing Director of Urban Outfitters Europe since 2015. Prior to that, she spent 15 years at Topshop as a Fashion Director.
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