Product and Partner Marketing Manager, Thanx
Restaurant guest engagement software
Job no longer available
Restaurant guest engagement software
21-100 employees
Job no longer available
21-100 employees
Company mission
To empower restaurants to drive profitable growth by delivering loyalty as a measurable business outcome.
Role
Who you are
- You have a strong work ethic with an innate desire to push the boundaries and challenge the status quo
- You love to solve problems, are naturally curious, and take a scientific approach to learning and asking questions
- You are comfortable working in a cross-functional capacity within a fast-paced, often ambiguous, start-up environment
- You have a background and deep understanding or interest in the restaurant industry
- 3+ years of product marketing or partner marketing experience at a fast-growing technology, agency, or advisory firm with clear, fast, and hard-earned career progression
- Expertise in related technologies, including marketing automation, email marketing, CRM, loyalty, feedback, mobile or web technology
- Experience in a very fast-paced startup environment with the ability to quickly get up to speed, iterate, and take on other projects
- Project management skills with analytics chops and excellent written and oral communication skills
What the job involves
- Reporting to the VP of Marketing and working closely with sales, partnerships, product management, and customer success, you will support a wide range of activities across the marketing funnel, focusing on product and partner marketing
- Working closely with the VP of Marketing and the product team, manage the execution of product launches and releases, including marketing plans and documentation
- Gather and analyze the market and competitive intelligence. Conduct win/loss and churn analysis, monitor market trends, and then curate this information at the right level for constituents cross-functionally
- Produce diverse collateral that effectively communicates Thanx platform capabilities and articulates business cases and value propositions for customers, prospects, and partners (product guides, videos, presentations, help and support portals, etc.)
- Act as a product expert and source of information and documentation for the rest of the organization, to enable partners and internal teams on all aspects of the product. Write help articles, create product videos, and other sales and customer enablement materials
- Activities will result in measurable increases in win rates, adoption, renewals, NPS, and revenues
Our take
Consumer expectations are at an all time high, and the way that brands facilitate engagement with their customers must be distinctive and authentic to the brand. That’s an extremely challenging task for brick and mortar retailers, like restaurants, competing in a digital age.
Thanx helps businesses like these with a multi-channel marketing platform that replaces and consolidates point solutions into a single loyalty-driving channel. Its distinctive strategy is to focus on delivering non-traditional loyalty programs, maximizing a sense of distinctive engagement that heightens brand-consumer relationships.
After a period of development, which included the acquisition of marketing and data insights platform ZeroStorefront, Thanx fully launched what it calls Loyalty 3.0 - that enables any brand to deliver sophisticated loyalty programs regardless of its size and scope. It has also partnered with Olo, an SaaS platform for restaurants, so that its users can take advantage of its Order, Pay, and Engage solutions on top of its own offerings.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
10% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Dec 2016
$17.1m
SERIES B
Nov 2014
$4.7m
SERIES A
Total funding: $23.1m
Company HQ
Polk Gulch, San Francisco, CA
Leadership
Zach Goldstein
(Co-Founder & CEO)Attended Dartmouth before joining Bain & Co as a Consultant. Founded Thanx on graduating from Stanford with an MBA.
Aaron Newton
(Co-Founder & Chief Data Officer)Aaron is a veteran of tech companies like CNET and Epitomic.com. Most recently, they were working at Cloudera as employee #6.
Darren Cheng
(Co-Founder & CTO)Founded Thanx on graduating from Dartmouth with a BA in Computer Science.
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