Director of Product Marketing, Cloudinary
Video Platform
More information about location
Cloud-based image & video management
Be an early applicant
Cloud-based image & video management
201-500 employees
Be an early applicant
More information about location
201-500 employees
Company mission
To empower companies to deliver visual experiences that inspire and connect by unleashing the full potential of their media.
Role
Who you are
- 10+ years of product marketing experience (can include product management experience)
- 3+ years experience in the video space preferred
- Must have experience with SaaS
- Excellent writing and presentation skills
- Experience with multiple business buyer personas, including technical buyers
- Proven creativity and messaging skills
- Highly analytical, data-driven approach
- Comfortable with both high-level strategy and hands-on work
What the job involves
- Cloudinary is looking for a Product Marketing Director to join our team to drive the success of our API-first Video product line
- This individual will lead key product efforts and is expected to bring innovative ideas and creative strategies to accelerate Cloudinary’s growth in the industry
- You, as the expert, will collaborate with cross-functional teams to generate market awareness and revenue for our Video Platform and Video APIs
- Lead product marketing for the Cloudinary Video product line
- Position Cloudinary as a clearly differentiated Video vendor to customers, prospects, analysts
- Bring deep industry insights and subject expertise in the Video space to the product and marketing teams
- Craft compelling product messaging and stories for key use cases, industries, personas, and market segments
- Work with the corporate marketing, demand gen, CSM, and growth teams to drive awareness, campaigns, opportunities, and upsell/cross-sell for Video with prospects and current customers
- Create value-based content and sales enablement in the form of presentations, web content, blogs, datasheets, brochures, customer case studies, demos, videos, and training materials
- Launch new innovations to market
- Advise product roadmap in close partnership with product management and product strategy teams
- Represent Cloudinary at thought leadership, demand generation, and company events as a Video SME
- Advise self-serve teams on strategies for positioning, messaging, and packaging/pricing to optimize Video PLG motion
- Analyze the market and key competitors to articulate differentiators
- Work with the PR and AR teams to brief media and analysts
- Drive win/loss analysis for Video to understand why we win or lose
Salary benchmarks
Our take
As companies increasingly rely on their online presence, it is more important than ever for them to understand how their visuals affect engagement with audiences. That's where Cloudinary comes in, providing thousands of customers with the means to manage images and videos for websites and apps.
With video now being one of the most effective formats to influence purchasing decisions, it is clear that the company has bet on a trend which is set to continue well into the future. This forward thinking has enabled the company to secure large clients such as Forbes and Ted Baker.
Cloudinary's future success will depend on its ability to keep offering cutting-edge services. It is heading in the right direction, with the addition of shoppable videos and the launch of FinalTouch, its AI-powered platform that creates multiple unique product scenes from a single product shot.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Company HQ
Santa Clara, CA
Articles
Leadership
Itai Lahan
(Co-Founder & CEO)Also co-founded Newsodrome, a platform which delivers news in users' areas of interest.
Tal Lev-Ami
(Co-Founder & CTO)Co-founded Newsodrome with Itai. Also co-founded Ndivi, a software development outsourcing provider.
Nadav Soferman
(Co-Founder & CPO)Previously an independent R&D consultant.
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