B2B Marketing Manager, Lottie
£50-60k
+ Offers Equity
2+ days a week in office ( London Bridge, London)
A family's trusted guide to later life care
Posted today
A family's trusted guide to later life care
21-100 employees
Posted today
£50-60k
+ Offers Equity
2+ days a week in office ( London Bridge, London)
21-100 employees
Company mission
To elevate later life for everybody.
Role
Who you are
- You're a genuine generalist with a high bar for quality, comfortable picking up a new channel, learning it properly, and executing to a high standard rather than staying shallow across all of them
- You might experience running events, partnerships, or field marketing programmes, ideally in a sector where relationships and trust matter more than search intent. If not, you have a track record of owning and executing projects to a high standard
- You're commercially minded and comfortable being measured on demos booked and MRR, even where your channel's contribution to that number is indirect
- You can set a budget case and defend it, and you know the difference between a channel that isn't working and one that hasn't been given time to compound
- You're comfortable with ambiguity: no existing playbook exists for most of these channels at Lottie, so you'll be building as you go
What the job involves
- Lottie is building the AI operating system for social care, changing how the UK finds, manages, and pays for care. Thousands of care providers work with Lottie today, either listed on our marketplace, running on Found by Lottie, or both - and every one of them is a partner our Customer Success team looks after
- We have a CRM Manager marketing to our current partner base, but no-one owns the channels that will bring new partners to Found: events, partnerships, direct mail, trade press, and paid social. This role owns all of them
- You'll report directly to the VP Commercial and have real budget and autonomy to decide where effort goes. This is an individual contributor role to start, but it's built to grow: if a channel takes off and needs a team around it, this role is the one that builds and leads it, with a clear path to Head of B2B Marketing
- Own and run Lottie's B2B acquisition channels beyond CRM: events (from hyper-local lunches to larger sector events), partnerships (accountants, CQC consultants, and other trusted intermediaries), direct mail, trade press, and paid social
- Build the events programme from scratch: identify the right formats and audiences, run them, and work out what actually produces pipeline
- Develop referral and partnership relationships that borrow trust from intermediaries care providers already listen to, rather than relying on cold outbound
- Set and manage budget across channels in collaboration with the VP Commercial, and reallocate towards what's working
- Report on lead indicators specific to each channel (partner-sourced pipeline, event-attributed opportunities, response rates on direct mail) as well as the company-level metrics they roll up to: demos booked and new MRR
- What problems will you be solving?
- Found's channel mix is currently incomplete. Several channels that should be driving meaningful pipeline, especially events and partnerships, have ownership spread across the company and only a limited track record to learn from
- Care is a low-marketing-sophistication, relationship-driven sector. Channels that borrow credibility (referral, partnership, in-person) will do more work here than channels that assume an actively-searching buyer
- Attribution across these channels is genuinely difficult. You'll need to build a reporting approach that connects channel activity to demos booked and MRR without pretending the link is more direct than it is
Application process
- We'd love to see a short video (2 minutes max) answering this question:
- Introduce yourself and tell us why you’re interested in Lottie and why you feel you’d be a good fit for the role
- We appreciate this takes time. We receive a high volume of applications and this helps us assess you on more than your CV
- Screening interview led by Lottie's Talent Acquisition team - 20 minutes - remote
- Task/exercise, completed independently and talked through with your Team Lead - 1 hour interview - remote
- Final interview with your Hiring Manager and CEO - 1h15 - in person (London Bridge)
- All candidates will be informed of their application status
- Pre-Screen and Screening interview: you'll receive an email notification, but no specific feedback will be provided at this stage
- Task/exercise: if you are unsuccessful, you'll receive constructive feedback via email and be offered a debrief call with our Talent team
- Final Interview: for final-stage candidates who are not offered the role, we will provide feedback via a phone call
Salary benchmarks
Our take
Choosing a care home is often a hugely daunting, complex, and expensive process, coming at a time that's already stressful enough. What's more, the UK's ageing population is growing at an increasing rate, putting more strain on social care than ever before. The result is that 44% of care seekers often ultimately regret their choice of care home, something that has had increasing attention since the start of the COVID-19 pandemic.
Lottie aims to address this in part by simplifying the process of finding the perfect care home for every individual's specific needs. Its online marketplace gives users all the tools to select and compare the UK's best-performing care homes, taking into account CQC reports, facilities, treatment methods, and location.
Having received investment, Lottie aims to continue its growth to reshape the future of the care industry. It is doing so with a strong emphasis on data and real-time information, collecting datasets that will be vital not just to its business operations, but potentially to the UK government and healthcare policy too.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Oct 2023
$21m
SERIES A
Jul 2022
$8.1m
SEED
Total funding: $33.1m
Company benefits
- 26 days holiday + Bank holidays
- Flexible working hours
- Everyone owns equity
- Private Medical Insurance
- Cashplan
- Wellness budget
- L&D budget
- A 3-night stay at Unplugged
- 2-weeks Work from anywhere
- 20-weeks full pay for Primary Parental Leave
- 8-weeks full pay for Secondary Parental Leave
- 2-weeks unpaid Carers Leave
- 5-days paid leave for those going through the IVF process
- Workplace Nursery Scheme
- Compassionate Leave
- Employee Assistance Programme
- Access to Mental Health First Aiders
- Quarterly team events
Company values
- Ownership
- Impact
- Nimbleness
- Kindness
Company HQ
Bermondsey, London, UK
Articles
Leadership
Will Donnelly
(Founder & CEO)Prior to Lottie, Will spent 5-years at CBRE where he advised on £2.5bn healthcare M&A deals, supported the NHS during COVID-19, and became an industry leading expert.
Julien Lavigne du Cadet
(CPTO)Before Lottie, Julien was CTO of Zoe where he was part of the leadership team that helped scale their products to millions and revenue from £0 to £100m ARR.
Laura Mahy
(VP Product)Laura started her tech career at Sainsbury's before becoming Deliveroo's first Product Manager. Following this, she's held leadership roles at Deliveroo, Habito and Zoe.
People progressing
Hannah joined Lottie as the company's first Care Expert (Customer Care) following spells in the charity and tech sectors. Since joining, Hannah has been promoted a number of times and is now the Customer Care Lead.
Ruby started as a 4-week Care Expert Intern during University, which was extended. After 1.5 years in the Care Expert team, Ruby moved over to the Marketing team to pursue her career in Social Media!
Diversity, Equity & Inclusion at Lottie
Holly Leckenby Rye (Senior People Manager)
- Fostering an inclusive atmosphere where everyone feels valued and respected
- A wide range of inclusive benefits and policies
- Religious and cultural practices and holidays celebrated
- Job descriptions with inclusive language
- Quarterly anonymous employee engagement surveys
- Bias-free Performance Reviews with quantitive measures in place
- Employee Assistance Programmes
- A diverse social calendar to be inclusive of all employees
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