Senior Engagement Marketing Specialist, HealthJoy
$95-115k
Health benefits platform for employers
Be an early applicant
Health benefits platform for employers
201-500 employees
Be an early applicant
$95-115k
201-500 employees
Company mission
To simplify the healthcare experience by removing the complexity from being healthy and well.
Role
Who you are
- Minimum of (5) years of experience in lifecycle marketing, membership marketing, or related field with a strong foundation of email marketing
- Demonstrated experience with marketing automation platforms (ie. Braze, Iterable, Salesforce Marketing Cloud, Customer.io)
- Proven track record in A/B testing, campaign optimization, and data driven decision making
- Experience working in the healthcare, technology, or healthtech industries preferred
- Experience working for a B2C and/or mobile app company is a plus
- People-oriented with the ability to quickly build strong working relationships
- Creative problem-solver and go-getter mentality
- Strong quantitative and analytical skills
- Thrives in a fast-paced environment; able to effectively manage multiple competing priorities and ambiguity
- Strong organizational and project management skills with attention to detail
What the job involves
- As a Senior Engagement Marketing Specialist, you'll play a key role in driving awareness and adoption of HealthJoy’s products across our member audience
- This role is highly cross-functional, requiring strong partnership with teams like Customer Success, Member Services, Product Marketing, and clinical
- You'll be instrumental in shaping how members interact with HealthJoy, leading strategic marketing campaigns, leveraging data to optimize performance, and ensuring consistent, compelling messaging across all channels
- Your work will directly contribute to enhancing the member experience and expanding the reach of HealthJoy's valuable services
- Ability to Work Independently and Manage Multiple Projects: This role requires a self-starter who can take initiative, prioritize tasks effectively, and seamlessly juggle various campaigns and initiatives from conception to completion without constant oversight. Strong organizational and project management skills are critical for success in a fast-paced environment
- Analyze Data. Centralize and analyze dashboards and results of our member channels. Identifying gaps in performance and reporting on where we need to improve our campaigns
- Performance Analysis & Improvement. You'll centralize and analyze dashboards and results of our member channels, identifying gaps in performance and reporting on where we need to improve our campaigns
- Multi-Channel Campaign Execution. You'll support the execution of our member-facing marketing campaigns across all channels, including: email, SMS, push notifications, webinars, etc. to drive awareness and ongoing utilization of HealthJoy’s services
- Brand Alignment & Optimization. Ensure all marketing materials and communications align with the organization's brand guidelines. Monitor campaign results to identify optimizations with messaging
- Process Documentation & Efficiency. Responsible for documenting repeatable processes to enable the Engagement Marketing team executes efficiently
- Cross-Functional Messaging Consistency. Collaborate with stakeholders like Member Services, Clinical Coaches, and Product to ensure member-facing messaging is consistent across all channels
- Attribution Model Development. Co-own the creation of our first member marketing attribution model, helping to identify what channels are driving activation through ongoing engagement
- Campaign & Content Calendar Management. Develop and manage campaign and content calendars creating cross functional visibility into our teams efforts
- New Product Launch Support. Support the Product Marketing Managers and Member Marketing Lead with new product launches by executing and recommending areas of opportunity with member-facing product launch strategies
- Content & Collateral Creation. Co-own the responsibility for the development of member-facing content and collateral
- Member Success Story Promotion. Support the process of capturing member success stories and promoting them internally and externally
Our take
Although shopping around for a car or mortgage is standard practice, when it comes to medical procedures, people often take what they are given. HealthJoy is a company that helps employees shop around for the most cost-effective healthcare options, then rewards these employees when they take the lower-cost option.
The HealthJoy benefits experience platform combines a chatbot with artificial intelligence along with human input to settle on the most affordable available treatment for employee. Savings are then shared with the employee via a savings account or gift card. HealthJoy focuses on providing its services to larger companies, with tens of thousands of users, but has expressed intentions to work with small and medium-sized businesses in the future.
As healthcare costs continue to rise, HealthJoy is ready for continued success by helping employers manage expenses and improve employee care. With a strong track record and strategic partnerships, the company is set to deliver lasting value as demand for affordable, high-quality care grows.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Oct 2022
$60m
SERIES D
Feb 2020
$30m
SERIES C
Total funding: $108.5m
Company benefits
- Remote Work: Being a remote-first company, we give new employees a remote work stipend to ensure you can work comfortably from home
- Health & Wellness: We offer healthcare benefits including medical, dental, vision, therapy, HSA contribution match, EAP, telemedicine, virtual exercise therapy, and disability
- Company Events: We provide our employees with virtual-lunch-and-learns, virtual coffee chats, happy hours, and quarterly team activities
- Financial Wellness: We offer equity with our Stock Option Distribution Policy, 401k match, and an employee referral bonus program
- Recharge: HealthJoy provides employees the freedom they need to balance the responsibilities of both their work and home lives. We offer flexible PTO, paid holidays, parental leave, and more
Company HQ
River North, Chicago, IL
Leadership
Justin Holland
(Co-Founder & CEO)Having studied at MIT, they co-founded FreeCause in 2006 and OpenInstall in January 2011. They then spent 1 year as VP Platform at AVG before founding HealthJoy as CEO in March 2014.
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