Lifecycle Marketing Manager, EverCommerce

• Bachelor’s degree in Marketing, Business, or a related field
• 5–7+ years of experience in lifecycle marketing, growth marketing, or customer marketing roles
• Experience owning customer journeys tied to business outcomes, not just channel execution
• Strong analytical and quantitative skills, with experience using data to inform decisions
• Proven ability to collaborate cross-functionally and influence without direct authority
• Experience working in B2B SaaS or Product-Led Growth (PLG) environments

Desirable

• The EverPro business within EverCommerce offers business management solutions that help home and field service small businesses work more efficiently and improve every touchpoint with their customers
• Software solutions customized for field services, landscaping, pest and lawn, remodeling and roofing help these businesses with everything from scheduling and tracking jobs, to quoting, invoicing and payments processing, to customer relationship, review and reputation management
• We’re looking for a Marketing Manager, Lifecycle & Growth to join the EverPro Marketing team, supporting Joist
• In this role, you’ll be responsible for driving lifecycle-led business impact by designing, executing, and optimizing customer engagement initiatives that support activation, retention, feature adoption, and revenue growth
• You’ll operate at the intersection of Lifecycle Marketing, Product, Product Marketing, Growth, and Data—translating business priorities and customer insights into experiences that meaningfully influence customer behavior
• This role is ideal for a marketer who thinks in customer journeys, applies data to decision-making, and wants ownership over initiatives that directly impact business outcomes in a Product-Led Growth (PLG) environment
• Own lifecycle experience direction for assigned journeys, segments, or initiatives
• Define which customers experiences are for, what customer need or opportunity they address, and what behavior or outcome they are intended to influence
• Design end-to-end lifecycle experiences across email, push notifications, and in-app messaging
• Ensure lifecycle touchpoints work in concert with product experiences to support customer success and growth
• Translate business priorities into lifecycle initiatives that drive activation, retention, adoption, and monetization
• Develop clear hypotheses for how lifecycle initiatives will contribute to business goals
• Size expected impact directionally using assumptions, ranges, and customer economics
• Prioritize initiatives based on potential impact, customer value, and feasibility
• Partner closely with Product, Product Marketing, Growth, Payments, and Data teams
• Collaborate with Product Marketing Managers to ensure lifecycle messaging reflects approved positioning and customer readiness
• Use customer insights and performance data to influence decisions and align stakeholders
• Escalate tradeoffs or conflicts when lifecycle initiatives have broader portfolio impact
• Own execution of complex lifecycle and growth-related initiatives within assigned scope
• Coordinate timelines, dependencies, and handoffs across Marketing and partner teams
• Balance multiple initiatives while adapting to shifting business priorities
• Partner with marketing automation, creative, and analytics teams to bring experiences to life
• Monitor lifecycle performance using shared measurement frameworks
• Design and run experiments to test new approaches and optimize outcomes
• Analyze results to identify drivers of success or underperformance
• Translate learnings into clear recommendations for iteration and scale
• Act as an informal advisor to peers on lifecycle best practices and customer engagement
• Share insights and learnings that improve cross-team effectiveness
• Contribute to continuous improvement of lifecycle and growth practices across Marketing