Marketing Manager, Midi Health
Digital Healthcare
Office located in Palo Alto, CA
Virtual women’s midlife healthcare clinic
Job no longer available
Virtual women’s midlife healthcare clinic
501-1000 employees
Job no longer available
Office located in Palo Alto, CA
501-1000 employees
Company mission
To bring compassionate, high-quality medical care to women 35+.
Role
Who you are
- Bachelor's degree in related field
- 5-7 years of experience in a marketing role with progressive advancement
- Proven track record of planning and executing successful B2C and B2B lead generation campaigns that drive engagement and conversion
- Experience working at a benefits consultancy or employer marketing agency a plus
- In-depth knowledge of the employer, insurance or health system spaces including key players, trends, and challenges. Health plan marketing experience desired
- Proficiency in digital marketing platforms, including LinkedIn, Google Ads, Facebook Ads, email marketing tools, CRM and marketing automation systems
- Agency experience a plus
- Creative thinker with the ability to generate innovative ideas for consumer engagement
- Strong project management skills, with the ability to manage multiple campaigns simultaneously
- Strong creative and analytical mindset, balancing strategic thinking with a hands-on approach
- Excellent written and verbal communication skills
What the job involves
- Reporting into the VP of Marketing, this person will work at a strategic, creative and tactical level to help build our business with our B2B customers and partners
- These customers will range from employers, benefits consultants, healthcare systems, professionals and healthcare plans
- The work will run the gamut from B2B lead generation to B2C activation of patients and employees
- You will work on developing and executing high impact programs and collaborate cross-functionally across sales, account management, product and brand
- Program Development: Support Midi’s launches into customer accounts and segments. Build integrated marketing programs that showcase Midi’s value proposition. Collaborate closely with Sales to tailor initiatives to specific accounts and segments
- Campaign Management: Campaign Development:
- B2C: Design and execute creative and impactful B2C marketing campaigns across multiple channels, including digital advertising, social media, email marketing, content marketing, and more
- B2B: Lead end-to-end campaign planning and execution, including account-based marketing, lead generation, CRM setup, etc. utilizing your experience in developing compelling messaging and content as well as choosing the right digital executions that drive engagement and lead generation. You will build systems for driving SQL's and MQL's and drive aggressive growth and help us establish our CRM approach
- Lead Nurturing: Develop and execute lead nurturing workflows that guide prospects through the customer journey, delivering relevant content and maintaining engagement until conversion
- Conversion Optimization: Optimize landing pages, forms, and other touchpoints to maximize lead conversion rates. Implement A/B testing and other tactics to continually improve campaign performance
- Creative Direction: Oversee and/or develop impactful marketing collateral, presentations, and other assets. Manage internal and external creative teams to provide creative direction to ensure consistent brand messaging and visuals
- Content Strategy: Develop thought leadership content, case studies, and success stories that demonstrate the impact of our offerings
- Event Management: Plan and execute targeted events, webinars, and conferences to showcase our solution and position our company as an industry leader
- Analytics and Insights: Utilize data-driven insights to measure the effectiveness of marketing campaigns. Provide actionable recommendations for continuous improvement
- Market Research: Stay up-to-date with industry trends, market shifts, and competitive landscape. Use this knowledge to fine-tune marketing strategies and remain ahead of market developments
Our take
Women’s health is widely known to be an under-researched and undervalued sector of the global health market. So there is considerable opportunity for companies and researchers to delve deeper. Focusing on menopause specifically is Midi Health, founded in 2021.
Midi Health has built an offering that includes telehealth visits, at-home testing and supplement delivery. The company looks to support women through a trying phase, tailoring its approach to individual needs rather than grouping all women into one case - like classic healthcare has tended to do.
A huge win for the company is that the program is supported by major insurance plans in America - creating accessibility for a large number of women. With a large dose of funding, Midi Health continues to scale and expand its services to more states. It achieved unicorn status in 2026.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 6 rounds)
Feb 2026
$100m
SERIES D
Oct 2025
$50m
SERIES C
Total funding: $262.9m
Company benefits
- Medical, Dental, and Vision
- 401K
- Flexible Paid Time Off
- Parental Leave
- New Hire Equipment Stipend
- Monthly Remote Work Stipend
Company HQ
Downtown Menlo Park, Menlo Park, CA
Leadership
Joanna Strober
(Co-founder & CEO)Previously Founder and COO of Kurbo Health (acquired by WW in 2018), where they later became SVP. Co-author of Getting to 50/50.
Sharon Meers
(Co-founder & President)Co-founder and Advisor for The People. Previously, worked at Ebay first as Head of Sales and Business Development, and then as Head of Strategic Partnerships. Also Director of Capital Group | American Funds.
Jill Herzig
(Co-founder & Head of Brand Innovation)A vast background in editing within the magazine industry. Went on to become Content Officer for January AI and Senior Director, Content Innovation at WW (formerly Weight Watchers).
Salary benchmarks
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