Product Marketing Manager, Sofar Ocean
$130-170k
Plus equity
More information about location
Ocean data monitoring
Be an early applicant
Ocean data monitoring
101-200 employees
Be an early applicant
$130-170k
Plus equity
More information about location
101-200 employees
Company mission
To connect the world's oceans to the people who depend on them (all of us).
Role
Who you are
- 7+ years of experience working in or marketing products in oceanography, meteorology, or met-ocean, whether in research, operations, or commercialization. You can work credibly with the types of customers who buy Spotter: scientists, program managers, and technical operators
- Proven ability to support enterprise and multi-stakeholder buying motions, including pilots, procurement and security reviews, and expansions, and you know how to build enablement that materially moves sales outcomes
- Strong messaging and storytelling skills, with the ability to translate complex technical capability into clear, credible value for both technical and executive audiences
- Comfortable operating across two distinct GTM motions: Spotter's technical, proof-driven approach and Wayfinder's ROI and velocity-oriented narrative
- Highly collaborative, able to partner closely with Product, Sales, and Customer Success across competing priorities without losing momentum
- AI tool-builder mindset: you use AI to create systems and workflows that increase GTM throughput, can prototype automations using no/low-code tools and basic scripting, and bring strong quality-control instincts to everything you ship
- We mean it when we say we want the strongest people — not the most credentialed ones. If you're excited about this work but don't check every box, please apply anyway. Research consistently shows that underrepresented candidates are more likely to self-select out, and that's a loss for everyone
- Sofar operates at the intersection of ocean science, climate, and technology — the problems we're solving are consequential, and the perspectives we bring to them matter. We're actively working to build a team that reflects that
What the job involves
- We're looking for a Product Marketing Manager to own product marketing for Spotter and Wayfinder, Sofar's portfolio of ocean sensing and voyage intelligence products. This role sits at the intersection of Product, Sales, and Marketing: you'll translate technical capability into clear customer value, build enablement that improves win rates and sales velocity, and create scalable systems that accelerate funnel performance
- The role will lean toward Spotter (platform + sensors + data products, technical buyers) while also supporting Wayfinder (SaaS + ROI storytelling)
- This is a hands-on role in a fast-moving environment, ideal for a PMM who can operate strategically, execute quickly, and build durable GTM tools and processes
- Own messaging and positioning for Spotter and Wayfinder, building and maintaining a clear messaging architecture that includes product pillars, proof points, and differentiators
- Drive ICP, segmentation, and customer insight by running customer discovery and partnering closely with Sales, Product, Science, and Customer Success to synthesize insights into GTM strategy, content priorities, and product feedback
- Build sales enablement that improves revenue outcomes, including pitch decks, one pagers, discovery guides, battlecards, and FAQs, and make sure those assets are adopted, measurable, and refreshed on a cadence
- Lead launches and GTM execution, covering internal readiness, messaging, training, customer narratives, and adoption goals
- Establish a repeatable proof engine of case studies, quantified outcomes, validation stories, and diagrams/visualizations that enables Sales to win evaluations
- Support lead generation by translating product value into campaigns and assets that improve conversion at key funnel stages
- Build AI-driven GTM tools and workflows, using AI to ship repeatable systems that reduce cycle time on enablement and content, increase funnel velocity, and improve throughput
Application process
- At Sofar, we use AI tools in our day-to-day work, and we don't expect our hiring process to be any different. Here's how we think about it:
- Applying: Write your own first draft — we want to hear your voice and understand your real experience. AI is fine for refining and polishing, not for generating your story
- Take-home assessments: Complete these on your own unless we've explicitly said otherwise. We'll always be upfront about it when AI is allowed
- Interview prep: Go for it. Use AI to research Sofar, practice your responses, and sharpen your thinking before we meet
- During interviews: This is you. We're a small team and we move fast — live conversations are how we get to know you, and we're genuinely curious how you think in real time
- A note on transparency: We're a lean People team, and we use AI to help with things like drafting job descriptions, preparing interview questions, and candidate communications. We don't use it to make hiring decisions — those are always ours
- The through line: use AI to show more of yourself, not less :)
Our take
Drastically changing climates are one of the foremost issues of our time. As we work to limit the impact of this crisis, we need trustworthy data to see how these changes have manifested, and what trajectory our world is on. This is where Solar Ocean comes in, with its global network of ocean-monitoring buoys.
Sofar operates the largest network of its kind, with thousands of solar-powered ‘spotters’ across the world’s oceans delivering updates every day. Its product is used primarily by climate scientists, but also has important applications in shipping, weather forecasting and maritime research.
Even though Sofar's spotters aren’t as sophisticated as similar government-funded ones, the sheer scale of its data collection makes its forecasts far more accurate. The funding it has raised is supporting the further extension of its network and development of its data services.
Freddie
Company Specialist at Welcome to the Jungle
Insights
5% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Aug 2022
$39.4m
LATE VC
Nov 2021
$39m
SERIES B
Total funding: $85.7m
Company benefits
- Comprehensive health, vision, dental plan
- Volunteering program
- Home office stipend
- Hybrid work schedule (for most roles)
- Flexible time off (including World Oceans Day!)
- A strong internal community of ocean-lovers!
Company HQ
Mission District, San Francisco, CA
Leadership
Evan Shapiro
(Co-Founder & CTO)Previously Co-founded Bad Rabbit Consulting, Spoondrift and Knit Health. At Knit Health they were also CTO, and at Spoondrift they worked as a Technical Architect.
Tim Janssen
(Co-Founder & CEO)Former Assistant Professor of Oceanography at San Francisco State University. They were a Postdoctoral Research Fellow at the Naval Postgraduate School, and also worked as an Independent Research Scientist and Principal Investigator.
Salary benchmarks
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