Senior Lifecycle Marketing Manager, ClickUp

• 3+ years of hands-on email or in-app marketing experience in tech, SaaS, B2B, or D2C environments
• Proven track record in lifecycle marketing with focus on retention and revenue growth
• Strong analytical skills with proficiency in tools like Excel or Tableau. Deep understanding of product, email, and in-app marketing analytics
• Excellence in copywriting with strong attention to detail and visual aesthetics
• Direct knowledge of marketing automation platforms (experience with Iterable and Chameleon preferred)
• Demonstrated success in data-driven campaign optimization

Desirable

• We're seeking a Senior Lifecycle Marketing Manager to architect and execute customer engagement strategies that drive revenue growth and long-term retention at ClickUp. As a key strategist within our Product-Led Growth and Marketing (PLGTM) team, you'll craft personalized journeys that transform new users into passionate advocates
• You'll partner with our Product, Customer Experience, and Sales teams to optimize ClickUp's customer retention strategy, combining data-driven decision-making with creative storytelling to accelerate business growth. Your expertise in simplifying complex ideas and developing compelling narratives will be crucial in driving user action and revenue expansion
• Drive ClickUp's self-serve revenue growth via email and in-app marketing channels across the entire customer lifecycle
• Drive measurable improvements in customer retention, engagement, and revenue expansion
• Analyze and report on email and in-app performance, using both quantitative and qualitative analysis to draw insights for optimization. Present reports to department leads and executives
• Suggest and implement regular testing in day-to-day email and in-app marketing cadence
• Build sophisticated segmentation strategies leveraging user behavior and activity data
• Develop and maintain an intimate knowledge of our product, including regular feature additions and updates, in order to provide relevant and timely email and in-app campaigns
• Set and deliver against key engagement and revenue goals while ensuring content is aligned with our brand and department goals