Influencer & Creator Partnerships Manager, Yoto
$100-110k
1 day a week in office (Brooklyn, NY)
Interactive audio platform for kids
Posted today
Interactive audio platform for kids
101-200 employees
Posted today
$100-110k
1 day a week in office (Brooklyn, NY)
101-200 employees
Company mission
To help parents inspire the next generation of independent, creative minds.
Role
Who you are
- 4–7 years in influencer, growth, or partnership marketing with a clear acquisition focus
- Proven track record sourcing and managing endorsements: influencers, podcasts, talent, and KOL partnerships
- Experience managing agencies and coordinating multi-channel, integrated campaigns
- Skilled in affiliate marketing platforms (Grin, LTK, ShareASale, or similar)
- Strategic thinker who can build a partnership pipeline and bring structure to programmes - not just execute briefs
- Plugged into US parenting and family creator culture, with a strong instinct for what's working
- Analytical mindset: able to connect endorsement activity to acquisition outcomes and defend spend with data
- Comfortable using AI tools to accelerate briefs, research, reporting, and outreach
- Thrives in a lean team, owning and driving the endorsement engine with autonomy
- Bonus: existing creator/talent relationships in the family space, DTC brand experience, or familiarity with TikTok Shop
What the job involves
- The Influencer & Creator Partnerships Manager helps build and run Yoto's US influencer and creator partnerships engine across creators on Meta, TikTok, YouTube and Podcasts
- Your goal is to leverage trusted third-party voices to bring new families into the Yoto ecosystem
- You'll oversee the agencies that activate us across social, YouTube, and podcast, managing them day-to-day on partner selection, briefs and performance
- On larger key opinion leader campaigns you'll work hand in hand with our PR team and agency to deliver integrated, multi-channel activity
- You'll also partner closely with our organic social team to exte
- Develop and own the US endorsement strategy across influencer (Meta, TikTok, YouTube), podcast and affiliate in partnership with the North America Marketing Lead
- Oversee the agencies that activate us across social, YouTube, and podcast: partner selection, briefing, content review and approvals, feedback loops, and performance tracking
- Partner with our PR team and agency to deliver integrated campaigns, bringing the influencer and creator side so top-tier authorities show up consistently across earned, social, and audio
- Spot and champion partners with the potential to grow into deeper, longer-term relationships, and bring those opportunities to the Lead
- Scale our internal influencer and ambassador network of mid and lower tier creators: direct inbounds, sample management, shot lists, trackable links, and rollout
- Own creator-facing affiliate programmes (alongside the global team where applicable)
- Partner closely with our US Social Media Manager so endorsement content flows through owned and organic channels effectively
- Own the endorsement activation calendar, feeding into the wider US campaign calendar
- Report on influencer, podcast, and affiliate performance with a performance-bias centered on new family acquisition across all sales channels
Our take
A key development in the last 5 years has been a move towards screen-based kids entertainment like apps and streaming services. However, more recently there have been concerns that excessive screen time for children can be damaging to health and development. So, many consumers are looking for alternative products which will expose children to modernity without the drawbacks of many modern devices. This is the demand which Yoto is setting out to capitalise on.
Yoto's product - a screen-free audio platform - enables children to access features such as audiobooks, podcasts, and soundscapes via physical cards inserted into the device. The Yoto Player has received considerable early praise from consumers and from investors also, who granted Yoto considerable funding.
Perhaps the most difficult challenge for a business operating in the highly competitive children's toys market is keeping its product current. However, Yoto's software is fully customisable, meaning that alongside its library of content, parents can add their own audio files to the device to suit the interests of their children. This imbibes Yoto with a customisability that gives it an edge, especially as children's tastes change with age.
Steph
Company Specialist at Welcome to the Jungle
Meet the team
11 people
Niamh Power, Tech Lead Manager
Our mission
Looking after Yoto's native iOS & Android apps, which allow parents to control and manage their players, their library and discovering new contentInsights
Company
Funding (last 2 of 3 rounds)
Jun 2024
$22m
SERIES B
May 2021
$17m
SERIES A
Total funding: $39.1m
Company benefits
- Your birthday off
- Choice-based approach to where you work - we encourage everyone to come in to the office minimum once a month
- A Work from Anywhere policy giving you the opportunity to work from a different location for a temporary period
- Yoto player and starter pack of cards
- Company socials and celebrations, including our annual Yoto Fest
- 2x volunteer days a year
- 24/7 Employee Assistance Programme (EAP)
- Family-friendly leave
- Noncontributory Long Term Disability Insurance and Life Assurance / AD&D insurance
- 401(k) Retirement Savings Plan
- Medical, Vision and dental insurance
- 31 PTO days per year, which include 20 vacation days, plus 11 holidays
- Dependent Care Flexible Spending Account (FSA)
Company HQ
Somers Town, London, UK
Articles
Leadership
Ben Drury
(Co-Founder & CEO)He has extensive experience as a Non Executive Director for the likes of Marmalade and Intercede. Since 2016, he has also been a board member and investor for Pimoroni.
Filip Denker
(Co-Founder & CTO)People progressing
Beth is our wonderful Head of Product, she got promoted to the position after 2 years as a Senior Product Manager.
Niamh is our superstar Tech Lead Manager for the iOS team, she got promoted to the position after 18 months as a Senior iOS Engineer.
Salary benchmarks
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Diversity, Equity & Inclusion at Yoto
Clemence Strobl (Talent & People Manager)
- At Yoto, we love creating a world where childhood is rich with discovery and joy. We’re also passionate about building a workplace where everyone can thrive - both professionally and personally. We value flexibility and give our team the freedom to balance life and work in ways that suit them.
- We're committed to fostering a safe, diverse, and inclusive environment where all individuals, regardless of their background, feel valued and supported. Our Diversity, Equity and Inclusion group holds bi-monthly forums to elevate diverse voices and perspectives, ensuring everyone at Yoto feels heard, respected, and appreciated.
- We don’t just embrace differences - we celebrate them. We share audio content from a vibrant and diverse community of creators, and we are building a team that reflects that same diversity. We invite candidates from all walks of life to explore opportunities with us and join a company that champions flexibility, equity, and inclusion.
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