Senior Product Designer, LawnStarter
Growth
Lawn maintenance marketplace
Open for applications
Lawn maintenance marketplace
201-500 employees
Open for applications
201-500 employees
Company mission
To make life easier and enable people to save their time for what really matters. They are setting out to make running a home services business dead simple.
Role
Who you are
- Data-Informed & Experimentation-Driven: You have proven experience designing tests, using data insights to guide design decisions, and iterating quickly based on measurable results
- Strategic Thinker with Strong Design Instincts: You blend user-centered methodologies with an understanding of business objectives, ensuring that every design decision has both a compelling rationale and a measurable impact
- Curious & Self-Motivated: You are a self-starter who thrives in a dynamic, fast-paced startup environment. You love digging into user behavior and exploring new tools and techniques to raise the bar on design excellence
- Collaborative Relationship Builder: You excel at partnering with cross-functional teams, balancing stakeholder feedback with user needs, and driving projects to successful completion
- Flexible & Adaptive: You embrace constraints and thrive on iterative feedback loops—recognizing that perfect is the enemy of good in a growth-focused environment
- 5+ years of experience designing digital products, ideally with a focus on growth, conversion optimization, or e-commerce
- Educational background in Human-Computer Interaction, Product Design, or equivalent in-field experience
- Expertise in modern design tools; we use Figma
- Low ego, high ownership approach to working in cross-functional team
- Strong communication skills, both written and verbal—able to articulate design decisions and the “why” behind them
What the job involves
- As the Senior UX/Product Designer (Growth) at LawnStarter, you will be a key player in shaping our customer acquisition and engagement experiences
- You’ll work closely with our Growth, Product, and Engineering teams to identify friction points, ideate solutions, validate hypotheses through experimentation, and design intuitive experiences that delight our users
- This is a high-impact role, with direct influence over how prospective customers and existing users interact with our product—improving engagement, conversion, and lifetime value
- The Senior UX/UI Designer at LawnStarter is responsible for the entire design cycle of given projects, from discovery to design handoff to engineering. This is a highly collaborative role, with the ultimate goal of creating great user experiences through research, innovation, and consistent processes
- Experimentation & Conversion: We believe in thinking in bets and value data-driven decision-making. You’ll lead the UX design for A/B tests, quickly turning hypotheses into testable prototypes, and iterating based on results to drive meaningful improvements in conversion rates
- Cross-functional Alignment: You will partner with product managers, engineers, marketers, and other stakeholders to create cohesive, consistent user journeys that serve both our business objectives and user needs
- Design Systems & Consistency: You’ll be responsible for building and maintaining design systems that ensure our brand and experience standards remain consistent across the entire customer lifecycle
- Rapid Prototyping & Iteration: In a dynamic startup environment, speed is a competitive advantage. You’ll create wireframes, user flows, and high-fidelity prototypes to gather feedback, then pivot quickly based on what you learn
- Setting User Expectations: LawnStarter’s value hinges on delivering a seamless 5-star experience in the physical world. You’ll help craft clear, trustworthy messaging for our landing pages and sign-up flows, ensuring our users feel at ease at every touchpoint
Our take
When it comes to lawn maintenance, many homeowners typically have to deal with several contractors. This can make lawn care more complicated and expensive than it needs to be. LawnStarter solves this problem by aggregating lawn mowing, fertilizing, and maintenance into one convenient purchase point.
As a marketplace, LawnStarter focuses on helping existing lawn care businesses grow, rather than trying to push their own services. This differentiates them from other providers. The company has seen impressive growth since it was first founded, and it now operates in 120 cities around the US. According to LawnStarter's CEO, the company's revenue has grown at a rate of 100% a year since its inception.
To date, LawnStarter has raised around $18 million in funding, which is a testament to investors' confidence in the product. This confidence will be instrumental to LawnStarter's future success, as the lawn care market has grown increasingly competitive in recent years.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
25% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Nov 2019
$10.5m
EARLY VC
Jun 2015
$6m
SERIES A
Total funding: $17.8m
Company benefits
- Flexible remote schedule
Company HQ
Financial District, Austin, TX
Articles
Leadership
Steve Corcoran
(Co-Founder)Previously co-founded SigmaBits, and served as Co-CEO of SEED.
Ryan Farley
(Co-Founder)Previously worked as a Senior Business Analyst in Capital One's Card Partnerships Analytics team.
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