Senior Content Designer, Flo
£68-72k
+ Equity
2 days a week in office
Period tracker app
Be an early applicant
Period tracker app
501-1000 employees
Be an early applicant
£68-72k
+ Equity
2 days a week in office
501-1000 employees
Company mission
To improve the health and wellbeing of every girl and woman worldwide.
Role
Who you are
- We need someone who sees the product through our users’ eyes, manages business needs, and champions the importance of Content Design as an essential part of a product team
- You bring creativity and clarity to every touchpoint, making complex concepts simple, human, and engaging
- Proven experience in prototyping new products, designing end-to-end experiences, and creating impactful micro-copy for optimisations and experiments
- Strong ability to devise design solutions, create processes, and manage deliverables while balancing business needs, user needs, and design best practices
- A track record of collaborating in multidisciplinary teams and building strong stakeholder relationships
- Experience with iterative design processes and experimenting to optimise user journeys
- Expertise using both quantitative and qualitative data to inform content design decisions
- Confidence in facilitating workshops, critiques, and content reviews to ensure high-quality work while helping others improve their content design
- Highly organised and able to effectively prioritise your own content deliverables with your team
- Excellent communication skills with the ability to influence stakeholders at all levels, including designers, product managers, and leadership. Skilled in explaining design hypotheses, processes, and rationale
- Continuously seeks opportunities to improve user experience, workflows, and processes
- Experience designing for mobile apps and working on regulated topics, like health or finance
- Proficiency in industry-standard design tools (Figma, Miro) and a strong understanding of design systems and workflows
- Ability to thrive in a fast-paced, growth-focused environment with varied challenges
What the job involves
- This is an exciting period of growth for Flo. If you love designing user-centred content that promotes growth, we want to hear from you! You'll play an essential role in developing features, and contribute to a roadmap of exciting projects in 2025
- Create clear, concise, and compelling content for Flo’s in-app core experience
- Help define the proposition for new features, shape narratives, and collaborate with other disciplines on features that span different teams and product streams
- Collaborate with Product Designers, UX Researchers, Data Analysts, and Product Managers to define and design new experiences within our app
- Partner with Conversation Designers, Editorial, and Marketing teams to deliver impactful and consistent content across the user experience
- Work with our Medical, Science, and Legal teams to ensure that content meets industry and regulatory standards
- Work closely with our Localisation team to maintain consistency across different markets
- Facilitate workshops, crits, and reviews
- Take a data-driven approach to content design decisions, leveraging internal tools and insights to drive content quality and meet success metrics
- Proactively identify areas to enhance user experiences, collaborating across disciplines to find solutions
- Advocate for Content Design both within your team and in the broader community
- Promote human-centred design, readability, accessibility, and inclusivity
- Support other Content Designers by sharing best practices and collaborating
Salary benchmarks
Our take
Flo is an AI powered period tracking app that allows users to access health insights relating to their cycle by inputting experienced symptoms and cycle dates. AI is leveraged to improve the personalised predictions of upcoming symptoms or periods, allowing the platform to help predict irregular periods or highlight fertile periods in your cycle. They state that the app can also flag when symptoms might need medical attention.
What sets Flo apart from its competitors (Clue, Ovia, Glow) is its ability to change from a period tracker to a fertility tracker, and that it can even offer valuable insights postpartum. The app is the number 1 period tracker in the US by active audience and the most downloaded female health app worldwide, with over 50 million monthly users. In the wake of the 2022 Supreme Court's decision to overturn Roe v. Wade, Flo has responded to its users' concerns by implementing an anonymous mode to prevent personal details being tied to fertility data.
Historically, it has proved difficult for companies to get funding for products aimed at women. Flo have managed to largely overcome this and secure significant investment in recent funding rounds. This will allow the company to focus on implementing proactive care solutions in the app amongst other developments to evolve the service offered.
Steph
Company Specialist at Welcome to the Jungle
Insights
25% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Jul 2024
$200m
SERIES C
Sep 2021
$50m
SERIES B
Total funding: $276.4m
Company benefits
- Participation in Flo’s success:
- We firmly believe every employee contributes to the company’s growth and its future success. All employees are eligible to participate in Flo’s Employee Share Ownership Plan (ESOP) and be awarded equity to participate in the long-term value creation of the business
- Resources you need to thrive:
- We're a smart bunch of people who know that growing value for our users means continually growing ourselves. At Flo you will have access to internal and external learning resources and tools to challenge your knowledge and push yourself further every day. We support career progression from within through personal development plans and dedicated Learning & Development budget to help you thrive
- Family benefits:
- There is more to life than work, and because of that we are offering a world-class package of parental policies for all our new parents
- As a new mum you will get 6 months of fully paid maternity leave, and a $5000 bonus on your return to work to help you settle into the new life
- All our new dads get 1 month fully paid paternity leave to be there fully and bond with the new baby. Depending on your country there may be additional options for parental time off and shared parental leave beyond the early days
Company HQ
Bloomsbury, London, UK
Leadership
Yuri Gurski
(President )Serial entrepreneur and former CEO of multiple publishing companies, including Sport.com and IDEAnomix. Two years as VP New Product Development at Mail.ru, the largest internet company in the Russian speaking world. Also CEO of Palta, a startup incubator.
Dmitry Gurski
(CEO)Previously co-founded publishing house IDEAnomix and non-profit Edu4feature. Also Venture Partner at Palta, a startup incubator.
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