Website and SEO Manager, Xero
Accounting software for small businesses
Job no longer available
Accounting software for small businesses
1001+ employees
Job no longer available
1001+ employees
Company mission
To make life better for people in small business, their advisors, and communities around the world.
Role
Who you are
- Ability to fully own the planday.com/dk etc website
- Clear ability and history of having delivered similar projects
- Successful background in SaaS and PLG business Proactive and driven individual motivated by achieving web excellence
Desirable
- Google Analytics
- Google search console
- GA4
- Google Tag Manager
- CMS such as Builder.io/Wordpress
- SEO plugins/extentions for CMS platforms
- Salesforce Marketing
- CloudSemrush/Ahrefs or equivalent
- HTML
What the job involves
- We are looking for a new colleague to join as Website and SEO Manager, based in the UK
- You will be responsible for leading and executing our digital strategy, ensuring Planday.com is a best in class SaaS website
- Alongside owning the implementation of advanced SEO techniques to ensure optimal website performance, driving organic traffic growth and maximising search engine visibility
- Data Analysis and Interpretation
- Conduct industry keyword research to optimise SERP organic ranking
- Track KPIs and metrics and derive insights to inform improvements inclusive of, but not limited to: Traffic by channel, Keyword ranking, CTR engagement rate, backlinks, page load time, sessions, pageviews, unique visitors, session duration, website key events, conversion rate
- Technical SEO and Conversion Rate Optimization (CRO)
- Monitor and optimise website speed and performance
- Own on page optimisation for website and landing pages
- Work with relevant stakeholders to ensure our website has the technical foundation to run experiments to improve conversions and increased organic traffic through SEO
- User Experience (UX) and Accessibility
- Own website user experience and web performance metrics to feed into Global Growth and Marketing team
- Alongside brand team, design and build new website pages
- Website Management and Maintenance:
- Responsible for our technical website roadmap including web development, maintenance, troubleshooting and daily operation for the business area websites
- Work with our development agency on web backlog and interpret user and business needs and outputs from UI, visual and content design and turn them into specifications for web developers
- Cross-Functional Collaboration
- Coordinate with and manage external agencies (SEO, Web support, hosting and management) for additional support
- Work with the content team to produce SEO-optimised content strategy
- Build processes and improve the way of working across global and local stakeholders in terms of SEO, Content, etc
- Work with business stakeholders and solution developer teams, using agile methods, to manage digital projects from the initial stage to the deployment
- Act as a subject matter expert and train and assist web editors, content providers etc. in the CMS system
Salary benchmarks
Our take
For a long time, high-quality financial services have been reserved for large-scale businesses. Xero solves this problem by giving small businesses, accountants, and bookkeepers access to best-in-class finance and accounting solutions.
Xero is one of the largest companies of its kind, with its promise to save time and effort for small business owners - who often don’t have in-house accounting teams - capturing interest and allowing the company to scale. It has a strong rival in Intuit QuickBooks, which offers similar services, but competes by being most effective for growing startups, and having an incredibly simple user experience.
A series of acquisitions and partnerships, including the purchase of Instafile in 2018, have consolidated Xero’s market share. The company continues to add new integrations, such as with Vehocheck Workshop Manager, and the 2023 launched Beautiful Business Fund that will help small businesses accelerate growth.
Steph
Company Specialist at Welcome to the Jungle
Insights
3% employee growth in 12 months
Company
Company HQ
Te Aro, Wellington, Wellington
Leadership
Prior to Xero, she founded Boardlist and Joyus. She also served as the CEO of Polyvore and as a President of Asia Pacific and Latin America Operations at Google.
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