Senior Product Marketing Manager, Flexion Mobile
Action/Strategy Games
Company share option scheme available
Office located in Kensington and Chelsea, London
Mobile games marketing company
Job no longer available
Mobile games marketing company
101-200 employees
Job no longer available
Company share option scheme available
Office located in Kensington and Chelsea, London
101-200 employees
Company mission
To improve and change the mobile games industry forever.
Role
Who you are
- Fast learner that thrives in a dynamic environment
- Strong presentation and communication skills
- Strong understanding of mobile game monetisation and marketing
- Proven ability to work with data, drawing insights, formulating growth plans and measuring performance
- Highly motivated and able to work autonomously to deliver results
- 3+ years marketing experience in the games industry
Desirable
- Russian language would be an advantage, but not essential
What the job involves
- Build and deliver GTM plans to launch new games - working closely with our developers to understand the product, target audience and monetisation; and working with Flexion’s internal teams and app store partners to execute successful launch plans
- Develop ‘always-on’ marketing programs that deliver user and revenue growth
- Work closely with our Top Developers, and Flexion’s UA & App store teams to build and execute growth plans across paid and organic channels
- Onboarding (first 3 months):
- Get to know the Flexion team, our games, developers, stores and growth strategies
- How we work with our developers, marketing, product, UA and app store teams to build and execute growth plans
- Deep dive on the games you will manage - understand the game and economy design, player community and purchase behaviour
- Onboarding, training and mentorship to get up to speed and start to develop autonomous working
- Build and execute marketing and promotion campaigns to drive growth for your games
- Get involved in onboarding new games and contributing to GTM plans
- Build marketing campaigns with your developers and report performance and results
- Develop strong working relationships with Flexion teams
- Proactively drive user and revenue growth, to achieve and exceed KPIs
Salary benchmarks
Our take
Most mobile games developers deploy their games to Google Play Store or the Apple Store, but they are leaving money on the table. Launching on alternative marketplaces such as Huawei App Gallery, Samsung Galaxy App Store or the Amazon App Store could add up to 10% of a game's lifetime revenue. However, the differing requirements of each of these stores are a hurdle to developers, who often see modifying their games features as a serious barrier to entry. Flexion Mobile exists to fix this, allowing developers to easily launch their games everywhere and reap the benefits.
Flexion is unique in this space, handling set up, maintenance, monetisation and compliance in numerous markets on behalf of their customers. While other firms will do this, Flexion's unique selling point is its automated enabling feature, which automatically optimises features from an app's Google Play version to ensure its compatibility with any other sales channel, a huge time saver for developers.
Flexion is working to develop its product through strategic acquisitions such as its 2022 purchase of Audiencly, allowing it to create new revenue opportunities for its customers. With a customer base which includes huge developers such as Top Games (Evony), Onemt (King's Choice) and Wargaming (World of Tanks), and a track record of generating double-digit revenue boosts for its customers, it is in an excellent position to extend its market lead.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
17% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Mar 2018
$10m
EARLY VC
Feb 2016
$0.1m
GRANT
Total funding: $12.6m
Company HQ
Chelsea Harbour, London, UK
Leadership
Jens Lauritzson
(CEO)Was previously Sales Manager UK for Aspiro and Sales Director UK with Elkware. Before that was a Managing Director for Popwire.
Per Lauritzson
(COO)Before co-founding Flexion Mobile, was Director at Scandinavian Business Partners Ltd, a Business Developer for Polyopoly and a Project Manager with the Swedish Trade Council.
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