Content Strategist, Expedia Group
SEO - 12 Month Fixed-Term Contract
Online travel shopping company
Be an early applicant
Online travel shopping company
1001+ employees
Be an early applicant
1001+ employees
Company mission
Expedia's mission is to power global travel for everyone, everywhere.
Role
Who you are
- 2 years experience in SEO, digital content management or content strategy
- A good understanding of the principles behind organic search optimization
- Experience in authoring or editing content for landing pages with a phenomenal eye for detail
- Excellent communicator
- Experience performing keyword research using SEO tools
- Experience working with Content Management Systems
- Outstanding organizational and project management abilities
- Preferable to have a good understanding of writing for global users
- Interest in SEO and landing page content strategy; you aren’t looking for a copywriting role
- Experience and/or interest working with Large Language Models/GenAI
- Degree or equivalent experience in a relevant field (Communications, Journalism, Marketing, etc)
- A passion for content, new technology and digital trends
What the job involves
- As part of Expedia Group’s SEO Content team, you'll collaborate across several fields (SEO, UX, Product, Engineering, Data Science, Localization and more) to coordinate the creation of useful and cohesive landing page content for brands such as Expedia, Vrbo, and Hotels.com
- You'll define content that helps travelers get the right information and make decisions, as well as content that is successful in a search engine environment
- As a strategist, while using your data-led research and innovative thinking, you'll be shaping and supporting strategic content creation end to end, from the ideation and research stage, to reviewing it live on page
- You’ll be coordinating directly with partners for content through various solutions, such as programmatic content, Large Language Models and handwritten content
- You’ll work across a wide variety of landing pages and product experiences for Expedia Group brands globally
- You'll also play an integral role in our SEO content strategy to create impactful content through editorial practices, smart solutions, savvy SEO knowledge and forward-thinking approaches
- Supervise content creation by drafting content briefs, coordinate with partners and publish engaging and optimized content
- Adopt and create content guidelines, participate in feedback loops and editing of content, to shape high-quality and impactful content products
- Support content quality governance and SEO impact of high priority and time sensitive content initiatives, including GenAI generated content, and its' distribution
- Perform SEO and content research, including competitor analysis, keyword research, gap analysis and content ideation to present opportunities for growth
- Support the team's data-driven framework, coordinate testing and analyzing performance to inform decisions
- Collaborate with the content team and the wider SEO team to develop and roll out smart content solutions in line with our comprehensive SEO strategies
- Conduct regular SEO audits to identify opportunities for improvement and implement necessary changes
- Efficiently communicate with teams inside and outside of SEO on shared goals
- Stay updated on industry trends, search engine algorithms, and best practices to inform content strategies
- Share ideas and feedback to improve processes, strategies and execution
Application process
- End Date: June 7, 2025
Salary benchmarks
Our take
Expedia is an online travel agency. They enable users to access a wide range of services including airline tickets, hotel reservations, car rentals, cruises, vacation packages, and various attractions and services via the world wide web and telephone travel agents. Its primary web businesses include Expedia.com, Hotels.com, Hotwire.com, and Egencia.com.
Between 2021 and 2022, Expedia has been selling and merging a list of its sub-brands in a bid to simplify its operations, including Egencia and Classic Vacations. Due to plummeting share prices, mostly in the case of its sub-brands, Expedia has been leveraging its subsidiaries' customer base and merging them into the company’s core brand. Contrasting this move, Expedia has also been partnering with tech start-ups in a bid to make travel more accessible to underserved groups. Becoming Rentable, a travel company for the disabled is one of 12 startups that are part of Expedia Group’s new Open World Accelerator Programme.
What this indicates is Expedia’s shift from buying other travel companies and a move towards enhancing the experience of its preexisting customer base. This move is aiding in a long-term plan for greater long-term traveler loyalty, utilizing Expedia’s vast amounts of data, not just from reviews, but from check-in, cleanliness, communication, cancelations, etc to inform how guests experience a property.
Steph
Company Specialist at Welcome to the Jungle
Insights
9% employee growth in 12 months
Company
Company benefits
- Leisure Travel Reimbursement
- Travel Discounts
- Family & Friends Discount
- Employee Assistance Program
- Wellness Reimbursement
- Global Service Awards
- Business Travel Medical Insurance
- Matching Gifts
- Expert Medical Opinion
- New Parent Benefit
- Employee Stock Purchase Plan
- Private Health Insurance
Company HQ
Interbay, Seattle, WA
Leadership
Peter M. Kern
(CEO, not founder)Has been a director of Expedia Group since completion of the IAC/Expedia Group Spin-Off and has served as Vice Chairman of Expedia Group since June 2018. Previously CEO of Tribune Media and Managing Partner of InterMedia Partners VII, LP, a private equity firm.
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