Marketing Analyst, ButcherBox
$80-115k
+ Annual bonus based on company performance
2 days a week in office (Watertown, MA)
Meat delivery subscription
Open for applications
Meat delivery subscription
201-500 employees
Open for applications
$80-115k
+ Annual bonus based on company performance
2 days a week in office (Watertown, MA)
201-500 employees
Company mission
To make high-quality meat more accessible to all.
Role
Who you are
- The ideal candidate will have extensive experience with paid media and knowledge in analytics platforms and languages
- Experience in paid media/channel management and growth marketing landscape
- Strong data analysis skills; proficiency in SQL, experience with Google Analytics, PowerBI
- Excellent ability to translate technical analysis into tangible, actionable takeaways and reporting
- Desire for learning in a fast paced, hands on environment
- Understanding of performance marketing measurement, such as incrementality testing, multi-touch attribution, and media mix modeling
- Collaborative mindset with capability to juggle many projects and priorities with exposure to senior leadership
- 2+ years of experience in a paid media/analytics role
What the job involves
- We are seeking a Growth Strategy Analyst to drive new member acquisition for ButcherBox
- This role requires someone with a strong analytics background who can partner closely with business partners to identify high potential opportunities and evaluate their performance
- This includes analyzing data to identify growth opportunities, developing and testing hypotheses, and implementing campaigns to drive user acquisition and engagement
- The Growth Strategy Analyst will also be responsible for tracking and analyzing the performance of growth campaigns, and for providing insights and recommendations to cross-functional tea
- Be the expert on & analyze various areas to unlock opportunities, assess tests, & advise strategy. These areas will include Site/Funnel data, Digital channel data (Facebook, Google, Affiliate, etc.), Lead/email flow data, and Non-digital/awareness channels (TV, Radio & Podcasts, OOH)
- Maintain and iterate upon existing reporting suite
- Support the growth team in designing, analyzing, & reporting on tests that lead to action-biased results & future iterative tests for channel optimization, creative, & audience targeting/segmentation
- Improve our attribution/media mix methodology through a combination of analysis, lift/incrementality tests, & internal data resources
- Deeply understand our new member journey – how it is impacted by our marketing strategy and how we can improve it (predictive LTV, LTV:CPA, etc.)
- Track and analyze the performance of growth campaigns, and provide insights and recommendations to cross-functional teams
- Collaborate with cross-functional teams to ensure that growth efforts are aligned with overall business goals
- Stay up-to-date with industry best practices and trends in growth marketing
Our take
Dollar sales of meat are on the rise, with a growing consumer preference in the US for sustainably sourced, fairly bought meat. Subscription box purchases across DTC businesses are proving a runaway success, too. So it’s perhaps unsurprising that ButcherBox, a subscription meat company combining all these upwards trends, has been having a strong few years.
Given that ButcherBox hit upon a smart market niche, it is no surprise that competing startups are entering the space - and existing butchers are expanding to take a piece too. FarmFoods, for example, is a highly recommended rival, and Omaha Steaks saw substantial spikes in interest recently. That said, ButcherBox has continued to conduct a savvy marketing campaign that sees it win out on name recognition, and has allowed the company to bootstrap itself to $600M in revenue.
Recently, the company expanded into the pet food market, capitalizing on its large base of pet-owning customers, a move that holds significant potential as a promising new venture. Additionally, the company made its first acquisition in Truffle Shuffle, a vitual cook-along platform. This acqusition is aimed at boosting cosnumer confidence across the US, particularly within the ButcherBox community. The company is going from success to success and it will be an exciting one to watch in the coming years.
Freddie
Company Specialist at Welcome to the Jungle
Insights
24% employee growth in 12 months
Company
Company benefits
- Health: Our health benefits include medical, dental, vision, and life insurance, an employer-funded HSA, and short & long-term disability benefits
- Financial: We offer an annual bonus based on company performance, as well as a generous 401(k) match
- Paid Time Off: Our unlimited PTO encourages you to take the time you need for the work-life balance that is right for you. We also offer 100% paid parental leave. We believe our best work is done when we have time to recharge
- Wellness: We offer wellness benefits to both encourage and empower each employee to take the necessary time and action to care for themselves first. This includes fitness reimbursement, mental health counseling sessions, and a variety of other avenues of support for an employee’s whole self
- Free Meat: When you join ButcherBox you become a member in more ways than one. Each employee gets a free monthly shipment of our custom box. That means you pick the cuts you want, the type of meat you want, and it’s 100% on us. And if you’re not a meat eater, you can ship your box to friends or family, and switch it up as often as you wish
- Remote-Friendly, Flexible Working: ButcherBox is a flexible workplace. We we have a headquarters in Watertown, Massachusetts, and we have some fully-remote team-members working from home all across the country. We ask that team-members local to the Boston area to come in at least once a week in an effort to build community and collaboration
Company HQ
Watertown, MA
Leadership
Mike Salguero
(Founder & CEO)Previously co-founded CustomMade.com, and alongside working at ButcherBox, they are also a Director for the President's Council at Massachusetts General Hospital.
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