Commercial Marketing Manager, WHOOP
$100-150k
Salary shown for US, other locations may vary. + Equity
Wearable health and fitness devices
Be an early applicant
Wearable health and fitness devices
1001+ employees
Be an early applicant
$100-150k
Salary shown for US, other locations may vary. + Equity
1001+ employees
Company mission
To unlock human performance and Healthspan.
Role
Who you are
- The ideal candidate is an exceptional problem solver, data translator, and operator who thrives in a dynamic, fast-paced environment
- 7-10 years of experience in finance, strategy, analytics, or a commercial function
- Proven ability to interpret complex data and translate it into actionable insights
- Experience managing cross-functional projects and aligning multiple stakeholders
- Entrepreneurial mindset with strong ownership and initiative
- High proficiency in Excel/Google Sheets; familiarity with Sigma, Tableau, or SQL a plus
- Enthusiasm for integrating AI tools into workflows to drive smarter, faster decision-making
- Passion for health, fitness, and performance
What the job involves
- We’re seeking a highly analytical and strategic Commercial Marketing Manager to drive growth across WHOOP’s retail business. This cross-functional role will lead sales forecasting, investment planning, performance analysis, pricing and promotion strategy, and partner closely with Finance, Operations, Analytics, and the broader Marketing team
- Build and maintain monthly retailer-level sales forecasts in partnership with Finance & Sales
- Own reporting of weekly trading performance by region and retailer
- Inform financial outlooks and shape the business narrative for internal and external stakeholders
- Collaborate with Marketing to allocate and optimize advertising spend across retail campaigns
- Draft business cases and pitch decks for new growth initiatives
- Lead the analytics roadmap, partnering with the Analytics team to optimize and automate reporting
- Integrate Retail performance into Marketing Mix Modeling (MMM)
- Align with DTC & Marketplaces on omnichannel promotional strategies to maximize sell-through efficiently
- Conduct margin analyses to support new product launches and retailers
- Partner with Finance on quarterly LTV/CAC modeling to assess efficiency and guide resource allocation
- Monitor Retail OKRs/KPIs, surface performance gaps, and recommend corrective actions
- Liaise with Operations to ensure alignment on SLA performance and S&OP milestones
Our take
WHOOP develops wearable health-tracking devices designed to help athletes optimise their performance. Its technology continuously monitors recovery, sleep, and training hours to fine-tune both individual and team performance. Unlike competitors that primarily track exercise data, WHOOP's holistic approach includes metrics like heart rate variability, which can influence more effective and healthier exercise routines.
By focusing on a subscription model that includes the cost of the physical device, WHOOP differentiates itself from competitors that charge a higher one-time fee for their products. This model provides ongoing value and encourages users to stay engaged with their health data.
WHOOP's comprehensive monitoring of strain and recovery has given it a competitive edge, even as other brands like Fitbit have incorporated similar features. Beyond sports performance, WHOOP has conducted extensive research on predicting premature births, aiming to integrate these findings into their app. This commitment to broader health applications demonstrates WHOOP's dedication to advancing wearable health technology.
Steph
Company Specialist at Welcome to the Jungle
Insights
1% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Aug 2021
$200m
SERIES F
Oct 2020
$100m
SERIES E
Total funding: $404.8m
Company benefits
- Flexible Vacation: WHOOP has a flexible vacation policy that allows you to unwind, laptop-free, when you need it most.
- Focus on Family: We offer 18 weeks paid parental leave, plus an additional 2 weeks to gradually return to work.
- Get Invested: In addition to a competitive base salary and 401k, you're eligible to receive stock options to share in the future of WHOOP.
- WHOOP +1: Everyone on the team gets a complimentary WHOOP membership—plus another membership to share with a loved one.
- Health Matters: Our competitive benefits package covers medical, dental, and vision, in addition to mental health services, life and disability insurance, and more.
- Find Your Fit: Full-time employees get $500 a year to spend on wellness in whatever way they see fit, from fitness classes and memberships, to recovery services.
- It Pays to Sleep: Our Sleep Performance Program incentivizes employees to get more sleep. Log an average sleep performance of 85% or higher for the month and get a $100 bonus.
- Location, Location, Location: You can’t beat the views from the rooftop of One Kenmore Square. Feel inspired daily as you work, enjoy free snacks and coffee, and collaborate in the heart of Boston.
Company HQ
West Fens, Boston, MA
Leadership
Will Ahmed
(Founder & CEO)After graduating from Harvard with a Bachelor of Arts in Government and Economics, Will went on to hold Summer Analyst roles at Allen & Company and Lindsay Goldberg before founding WHOOP in 2012.
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