Vice President/Head of Brand Partnerships, Howl
Beauty & Lifestyle
$220-230k
+ Bonus + equity
Social commerce platform
Job no longer available
Social commerce platform
21-100 employees
Job no longer available
$220-230k
+ Bonus + equity
21-100 employees
Company mission
To reduce barriers for creators and brands to build social commerce businesses.
Role
Who you are
- Deep experience running an account team, including sales goals, forecasting, and pipeline management
- Experience with influencers, creators, or affiliate marketing
- Understanding of e-commerce marketers as a stakeholder, including how they think about their channel mix, goals, and strategies
- Experience coaching and managing senior contributors and people managers
- Previous track record of owning and growing revenue through client partnerships
- You’ve been at growth stage companies and have experience leading and aligning revenue teams to hitting goals, both qualitative and quantitative
- You’ve led hiring and performance management, set up incentive programs and plans that drive the right outcomes for your direct teams
What the job involves
- In this role, you’ll oversee and guide the account team members, strategies and planning that cultivate growth for our brand and retail partners
- Oversee a team of account managers / directors who will own revenue and revenue growth goals for existing and incoming brand and retail partners
- Drive strategy at the vertical and account level, innovating new ways to deliver value to brands, creators, and social communities
- Ensure operational excellence across your team with effective cadences and playbooks for planning and activating growth
- Develop and maintain executive stakeholder relationships, deepening and broadening our account relationships
- Identify and lead OKR initiatives that drive the business forward
- Own big swings and tactical changes that make last impact
- Partner with our product and experience organization to identify product and sequences that elevate our client experiences
- Manage a results-focused team
- Define, model, and promote a culture of excellence and accountability in your team
- Coach team members to unlock performance and growth
- Design and maintain the right organizational structures that drive efficacyand collaboration
- Partner with recruiting on hiring practices and processes, bringing in top talent as the team grows
- Work with and support our Enterprise customers on strategy
- Create the right for execution with your team of direct reports
- Attend strategy and QBR meetings with enterprise customers
Our take
Advertising products via influencers has become a trillion-dollar industry. With the rise of social media, the push to mobile platforms, and the turn away from brick-and-mortar retailers, it’s now a crucial tool that both major and breakout brands leverage to great effect. Howl, an influencer marketing marketplace, may have appeared at exactly the right time and has the chance to win big from this development.
The Howl platform functions something like an Upwork for brands and influencers. Brands can list partnership opportunities on an open marketplace, whilst influencers will receive personalized recommendations, and have access to a dashboard where they can monitor sales and access easy and instant payment.
Formerly known as Narrativ, Howl benefits from a firmly established client base that includes major enterprise brands like HP, Sephora, and Samsung. With a firm foundation already laid down in this remarkably lucrative new sector, and fresh funding at its back, the company has a real chance to capture the market and find further success in the future.
Kirsty
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 4 rounds)
Dec 2022
$27m
SERIES A
Aug 2019
$8m
SEED
Total funding: $39.1m
Company benefits
- Pay equity-focused compensation structure
- 100% paid health insurance for employees with 80% coverage for dependents; with FSA and HSA compatibility
- 100% coverage of Teledoc services & One Medical memberships for employees and dependents
- Flexible PTO and 20 days paid Holidays
- WFH stipend
- Retirement planning - 401k through Empower
- Talkspace membership
- Paid parental leave of 12 weeks for all new parents
Company HQ
Midtown East, New York, NY
Leadership
Li Haslett Chen
(Founder & CEO)Previously a McKinsey Analyst who then moved into Marketing and Business with Moda Operandi. They have also spent time on the Board of American Express and Warner Bros.
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