Commercial Strategy Manager , iwoca
£70-90k
+ Equity
2-5 days a week in office
Online loans for small businesses
Posted today
Online loans for small businesses
201-500 employees
Posted today
£70-90k
+ Equity
2-5 days a week in office
201-500 employees
Company mission
To fund one million small businesses.
Role
Who you are
- A track record of owning and improving a business metric: you've had a number you were responsible for (conversion, revenue, retention, something commercial) and you've moved it. You think in terms of funnels and value per customer, and you're used to being measured on outcomes rather than outputs
- Data scepticism (i.e. having a sense for when something is off): our data is far from perfect, and one of the most valuable things you can do is spot the obvious problems others miss. That means holding the numbers up against real-world context and noticing when they don't add up
- Strong data thinking, and a good partner to the people who do the analysis: you'd work closely with our junior analyst/data scientist as a thought partner to help sharpen the framing of their questions, sense checking their approach and analysis, and making sure the numbers translate into sound commercial decisions
- Comfortable making decisions with partial information: lot’s of what we’re doing is new so we don’t have all the data we’d like before we have to make decisions. You’ll be able to figure out when to proceed, when to experiment and when to pause based on risk vs. reward (i.e. what’s the expected upside, how reversible is this decision, etc)
- Strong pace setter and sense of ownership: you’ll be responsible for delivering improvements for our customers rather than waiting to be told what to do, instinctively unblocking things or pivoting when a project hits a road block. You're comfortable setting a fast pace for yourself, working out the next most useful thing to do, and driving it forward without needing much direction
- Genuinely curious about how changes affect customer behaviour: you like getting into the weeds of specific journeys (watching sessions in Fullstory, speaking to customers or the teams closest to them) to build a hypothesis about why people behave the way they do, and then confirming it with data
- Able to bring other teams along with you: at iwoca, people rightly stay focused on their own metrics and areas. So to get things done across Engineering, Ops, CRM and Sales, you'll need to make the case that a change is worth their time, usually by showing it'll improve something they care about. It's less about authority and more about persuading people with facts and data, and getting them genuinely excited to run an experiment with you
- Excited about helping small businesses: small businesses are critical to the UK economy and the people who run them are interesting, motivated and brilliantly opinionated people. Caring about the mission matters to us
What the job involves
- We’re looking for a Commercial Strategy Manager to join our Credit Compass team
- This role owns cross-sell for Credit Compass
- Put simply, the aim is to help more Credit Compass users find an iwoca product that's genuinely right for them, and in doing so grow the value of each visit
- A big part of the role is figuring out the right product for the right customer at the right time
- That could be a loan, credit card, insurance, iwocaPay, or something entirely new
- You'll decide who should see what, when they should see it, and how to make the journey from recommendation to funding feel effortless
- The ambition is simple: moving from a Credit Compass user to an iwoca customer should be as easy as booking a flight
- It's a hands-on role
- You'd spend your time working out where the value and the friction are, testing new products and offers to see what actually works
- You’ll work mostly with the credit compass team, a small knit squad of 8 covering engineering, marketing, and design
- Own the cross-sell funnel end to end: how users move from seeing an offer, to clicking, starting an application then using one of our products. That means owning the metrics, understanding where the drop-offs are, and being responsible for improving them
- Work out who gets offered what, and when: Use customer data and eligibility signals to match products to customers sensibly, design the logic and experience behind that, and check it genuinely improves conversion and value rather than just clicks. You’ll need to evaluate how customers respond to loans, credit cards, insurance, iwocaPay and more
- Run experiments to answer real questions: Design and ship cross tests - then deep dive into the results to decide what to scale, what needs to be fixed, and what the next opportunity might be. Some tests are already running for you to build on
- Make the journeys seamless: Get into the different user journies find the bugs, tracking gaps and friction, and work with engineers to fix them and measure things cleanly, writing clear problem statements and set a high pace for delivery
- Help more declined customers get funded: turning insight into a measurable increase in funded customers from the decline pool
- Measure what you ship and iterate: Track how features perform through click rates, activation, drawdown and value per visit, and be as willing to stop something that isn't working as to keep going with something that is
- Use AI to work faster and go deeper: Lean on AI tools to speed up the analysis, testing and spec-writing that used to take much longer - pulling data together, drafting and interrogating queries,
Salary benchmarks
Our take
UK SMEs are the backbone of a complex economy that is constantly changing, so the need for fast and responsive access to finance is becoming more and more important to ensure their success and growth. iwoca allows SMEs access to business loans in less than a minute, with its API and business marketplace partnerships.
With offerings like iwoca's, gone are the days where waiting up to eight weeks for a loan decision was viable. Its simplified business loans of £1,000 - £500,000 come with no fees attached, and applying online takes no more than five minutes. The ready availability of iwoca loans gives business owners a level of certainty, so that they can make instant decisions to help their business grow.
iwoca has made a number of partnerships with other players in the business finance space, including an impressive industry-first invoice checkout integration with QuickBooks. Funding raised by the company, which is now operating at net profitability, will enable it to meet a recent surge in demand for corporate loans and offer more to larger SMB businesses. And the company has made several billion in funding available to over 100,000 businesses since launching, positioning itself as a leading European fintech.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 8 rounds)
Aug 2025
$15.8m
SERIES D
Aug 2019
$13.4m
GRANT
Total funding: $113.1m
Company benefits
- Work where you work best: Twice a year we rent houses in places like Sicily and the French Alps where each team can work together for a week poolside. We champion flexible working in all our teams
- Invest in iwoca: We want people to be invested in iwoca's success so after six months you'll be awarded share options
- Keep yourself healthy: We offer comprehensive health insurance and cash plans. You'll also get gym discounts and we host yoga classes in the office every week
- Start (and end) your day right: Each floor of iwoca HQ has a fully stocked fridge for breakfast and every Friday we unwind with beers and wine
- Life-work balance: We know your life outside of work comes first. We offer enhanced maternity and paternity leave for new parents plus a nursery benefit. We also have unlimited unpaid leave
- Learning and development: Whether you want to learn to code, experiment with motion design, or beat cognitive biases, you'll have time and budget to invest in your professional development
Company values
- Motivated: Going to work shouldn't feel like a slog, so we want everyone in the team to personally care about what they're working on. We stay motivated by celebrating our wins, learning from our mistakes, and always looking for new gaps to step into
- Smart: At iwoca being smart isn't about what you know, it's about how you think. Smart thinking means looking at each problem by asking ‘why’ first, then figuring out ‘how’
- Humble: We know all ideas are flawed, all code has bugs, and everyone makes mistakes - it’s how we learn. For us, being humble means you question yourself first, rather than your team
- Growth Mindset: We think there's always a better way to solve a problem. So we never let ourselves get comfortable with being good enough
Company HQ
Fitzrovia, London, UK
Articles
Leadership
Christoph Rieche
(Co-Founder & CEO)Previously spent 7 years at Goldman Sachs as a Vice President before co-founding iwoca in 2011.
Joost Versteeg
(CMO)Joost initially joined iwoca in 2017 as an Intern. Since then, they have held a number of roles, from Growth Analyst to Head of Commercial Strategy and became CMO in 2024.
People progressing
Serita joined as a Customer Onboarder, before moving into the Broker Team. Most recently they have been promoted to Partnership Manager.
Leo joined in 2018 as a Client Onboarder. Since then, they have worked in a number of roles and now serve as the Product Manager.
Jenny originally joined the Client Onboarding team and now leads the Customer Success department for the German business.
Diversity, Equity & Inclusion at iwoca
- We work hard to make iwoca a place where everyone feels welcome, where you can confidently be yourself. We understand that diversity isn't an optional add-on, it's the core ingredient of what makes us great.
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