Product Marketing Manager, Banyan Infrastructure
$110-155k
+ Equity
More information about location
4 days a week in office
Project finance platform
Be an early applicant
Project finance platform
21-100 employees
Be an early applicant
$110-155k
+ Equity
More information about location
4 days a week in office
21-100 employees
Company mission
To accelerate the deployment of sustainable infrastructure projects everywhere.
Role
Who you are
- Proven experience designing, developing, and implementing insight-driven, content-led marketing and sales enablement content that delivers results
- Comfort and proficiency in extracting meaningful insights from dashboards and spreadsheets to inform your strategies
- A strong understanding of customer segmentation, pricing methodologies, and the intricacies of go-to-market strategy design
- A demonstrated ability to rapidly grasp complex concepts and nuanced user needs (bonus points for familiarity with financial structures, risk assessment, and underwriting processes) and translate them into compelling, insight-driven marketing that addresses real business challenges
- A polished and persuasive writing style that captivates and converts
- Exceptional interpersonal skills and the ability to build strong, collaborative relationships with diverse partners across all levels of the organization and externally
- A proactive and adaptable mindset, with a proven ability to navigate business changes, solve problems creatively, and thrive in the dynamic environment of a fast-growing company
- Intellectual curiosity, strong self-awareness, and a genuine passion for continuous learning and adaptation
What the job involves
- This isn't about pushing products; it's about bringing fresh, intuitive experiences to the world of renewable finance
- As our Product Marketing Manager, you'll be at the forefront of transforming a traditionally rigid industry
- You'll be a key architect in defining our market narrative and driving our growth in a space that truly matters
- This role reports to the Head of Marketing
- As a Product Marketing Manager, you'll be the strategic voice that translates market insights into product strategy, orchestrates compelling go-to-market launches, and crafts impactful campaigns that fuel product growth
- Become Our Chief Storyteller: Craft and evolve a compelling and scalable product messaging framework rooted in a deep understanding of our ideal customer profiles and personas. Collaborate closely with product, leadership, and fellow marketing experts to weave together resonant selling propositions and tailor our narrative to specific industry and market segments
- Forge Unforgettable Messaging: Develop powerful and differentiated messaging that cuts through the noise, clearly articulating Banyan Infrastructure's unique value and informing impactful strategies across demand generation, content marketing, and sales enablement
- Amplify Our Vision: Be the voice of our product, confidently presenting and sharing our compelling story at both internal gatherings and external industry events
- Empower Our Go-To-Market Teams: Equip our sales, customer success, and marketing teams with the insights and tools they need to succeed. This includes segmenting customers with precision, quantifying the compelling ROI of our solution, building impactful collateral, and rigorously analyzing performance to optimize our strategies
- Uncover Market Opportunities: Dive deep into market research, identify emerging opportunities, and synthesize invaluable customer feedback. Conduct insightful win/loss analyses and competitive intelligence gathering, and contribute to strategic GTM planning, including refining our ICPs and personas
- Lead with Data-Driven Intuition: Leverage data and insights to fuel your passion for understanding our users, generating balanced and insightful perspectives that guide our product's journey to market
- Orchestrate Cross-Functional Alignment: Be the linchpin that ensures seamless alignment across the entire go-to-market process. Forge strong partnerships with the product team, staying ahead of the curve on new developments and championing our users' needs at every stage
- Shape the Future of Our Product: Through rigorous market analysis, insightful research, and close collaboration with our Product, Engineering, and Design teams, you'll play a pivotal role in shaping the very direction of our innovative solutions
Our take
Interest in green infrastructure projects is on the rise, yet investment into this sector is a largely governed by manual, inefficient processes. Banyan Infrastructure was created to provide the means for accelerated investment into this market through modern tech and a fresh approach.
The company offers an all-in-one project finance solution that allows clients to simplify their sustainable infrastructure portfolio. This allows global capital markets to meet the need for access to clean energy, water, transportation, and other critical infrastructure, while enriching shareholders and growing a profitable revenue stream.
Banyan has seen significant growth since its launch and raised promising funding. With this, the company has scaled its go-to-market engine and enhanced support to customers. These strategic moves are likely to propel the company to future success.
Kirsty
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 3 rounds)
Mar 2023
$25m
SERIES B
Jun 2022
$8.2m
SERIES A
Total funding: $39.2m
Company benefits
- Top tier health plans
- At work meal offerings
- Fitness benefits
- Well-being and growth through professional development
- Parental leave
- Flexible time off policy
- Flexible work
Company HQ
The East Cut, San Francisco, CA
Leadership
Amanda Li
(Co-Founder & COO)Previously a Management Consultant at McKinsey & Company and an Investor at Generate Capital and Obvious Ventures.
Ryan Wartena
(Co-Founder & Advisor)Ryan was previously the CTO at iCeL Systems, a co-founder who held numerous roles at Geli, and co-founder and Board Member at Black Rock Labs.
Will Greene
(Co-Founder & CEO)Before co-founding Banyan, Will held a number of senior roles including Head of Department of Analytics at KIXEYE, Head of Analytics Engineering at Twillo, VP of Technology at Revel Systems and CTO at Treez.
Tad Neeley
(Co-Founder & President)Previously SVP of Corporate Development and Finance at Glacial Energy, co-founder and CFO at Star Energy and the Director of Corporate Finance at Sundrop Fuels.
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