Marketing, Strategy & Analytics Lead, Imprint
$120-140k
+ Equity
Branded payments and rewards products
Job no longer available
Branded payments and rewards products
201-500 employees
Job no longer available
$120-140k
+ Equity
201-500 employees
Company mission
To make payments better for modern brands and their customers.
Role
Who you are
- 5+ years developing data-driven strategies to mobilize the business to achieve goals and outcomes using innovative solutions
- Experience leading cross-functional initiatives with a high degree of complexity
- Experience influencing with and without authority
- Experience in descriptive and predictive analytics including gathering requirements to meet data and technology pre-requisites
- Strong understanding of machine learning algorithms and techniques, including supervised and unsupervised learning, deep learning, and reinforcement learning
- Excellent communicator, both verbal and written, with the ability to set and frame a vision for executive alignment. Keen ability to distill complex ideas into simpler framework and illustrations
- Proven collaborator, with the ability to accomplish cross-functional goals and help deliver results expected from a high-performing team
- Strong business acumen, strategic thinking, and the ability to effectively communicate technical information to non-technical stakeholders
What the job involves
- The marketing team is responsible for driving rapid customer growth through innovative acquisition strategies and 1:1 personalized lifecycle communications across all channels
- This team aggressively tracks and helps grow our customer franchise by optimizing customer journeys through tactics derived by analyzing trends in customer shopping behavior, needs, intents, and responses
- We collaborate closely with our leaders, cross-functional teams, and merchant partners to achieve ambitious growth targets
- The Marketing Strategy & Analytics Lead will develop and scale data-driven contact strategies for a variety of personalized programs across channels; optimizing targeting and developing insights to inspire ideas for growth and innovation
- You will develop and execute on advanced modeling (AI-ML) roadmap and agile experimentation (test & learn) agenda delivering short and long-term value
- You will also design, develop and implement advanced analytics solutions and translate into clear go-to-market actions
- This candidate should also have experience working with varied stakeholders across functions and establishing trust-based relationships
- You will be supported in your growth and development to take on as much responsibility as you can handle, in a fast-paced and dynamic environment
- Support the vision, strategies, and analytics required to ensure our customers are engaged with and delighted by our content and messaging while enabling customer growth through effective application of analytics
- Design and build the data foundations needed to drive marketing automation including sourcing and connecting data across systems/partners, building out customer profiles, establishing necessary metadata, and enabling advanced personalization capabilities
- Develop experimentation & measurement plans and analyze customer behavior data to inform and continuously optimize acquisition and engagement strategies
- Drive improvements to martech including data in/out of systems, and functionality to enable 1:1 personalization and automation across all channels; develop detailed requirements for new functionality
- Develop tool-agnostic marketing automation capabilities to deliver real-time consumer journeys including next best action, content selection, and experimentation
- Foster a collaborative and data-driven culture within the team and across the organization, promoting a deep understanding of key performance drivers
Our take
These days, all sorts of cards abound, from virtual cards to co-branded credit cards. Imprint aims to stand out in the increasingly crowded space by partnering with businesses to provide branded rewards cards for customers.
While there has been an increase in the number of companies offering branded financial products to reduce costs, Imprint sees its card programs as offering a new platform for deepening customer relationships: less of the nastiness of credit and a much greater focus on rewards.
The startup is focusing on refining its embedded finance solution to fulfil its vision of an Apple-pay like experience for merchants and consumers.
Imprint will hope that its lightweight service, fit for smaller customers like hotel chains, will allow it to compete with the major venture-backed players in the space like Cardless, Apto and Alviere. And its $75M in venture capital raised in 2023 is going some way towards achieving these aims.
Freddie
Company Specialist at Welcome to the Jungle
Insights
103% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Oct 2024
$75m
SERIES C
Nov 2023
$75m
SERIES B
Total funding: $203m
Company HQ
Little Italy, New York, NY
Leadership
Daragh Murphy
(Founder & CEO)Previously VP of Operations & Strategy at WeWork. They were a Junior Partner at McKinsey until 2018. Originally trained as a lawyer at Duke University, before working as a Corporate Lawyer at WilmerHale.
Mariana Pali Coontz
(COO & CFO)Prior to joining Imprint in 2023, Mariana was the Chief Financial and Operating Officer at DigniFi. She also spent 8 years at Synchrony in roles including Head of Capital Strategy & Stress Testing and SVP, Head of FP&A and nearly 11 years at JPMorgan Chase & Co in roles including Treasury Associate and Executive Director.
Will Larson
(CTO)Prior to joining Imprint in 2025, Will was the CTO at Carta and Calm. He was also the Head of Foundation Engineering at Stripe and a Senior Engineering Manager, Infrastructure at Uber.
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