Senior Product Marketing Manager, Homebase
$100-140k
+ Stock Options
1-3 days a week in office
Employee scheduling software for small businesses
Job no longer available
Employee scheduling software for small businesses
1001+ employees
Job no longer available
$100-140k
+ Stock Options
1-3 days a week in office
1001+ employees
Company mission
To make local business teams unstoppable.
Role
Who you are
- 3-8 years of experience in SaaS marketing and 3-4 years in product marketing
- Experience in the SMB space is a plus
- Strengths in messaging and positioning
- Experience doing qualitative and quantitative customer and market research, defining and acting on segmentation
- Excellent executive communication skills: synthesizing complex problems and convincing people of your point of view
- Deep customer empathy
- Proven ability to work closely with and influence product and growth teams
- Excellent project management skills and experience building go-to-market plans
- Analytical mindset and comfort using data to diagnose and inform choices
- Thrive in a startup environment: ability to prioritize, adapt, test, and learn
- Be curious, detail-oriented, and a problem-solver
- Ability to work well cross-functionally
- BA/BS degree required
What the job involves
- Reporting to the Product Marketing & Brand Lead, this role will partner with our Product team to launch new products for our customers.
- You’ll own insights, segmentation, product positioning, messaging, and go-to-market strategy.
- You will play a key role in defining our target audience for products we build, while also influencing the product roadmap and packaging strategy.
- Ultimately, you’ll work with product, marketing, support, and sales to create the right personalized experiences for different segments to drive awareness and adoption of products you launch.
- Ultimately, you will be the voice of the customer
- Taking insights from customer and market research and applying them to influence product choices and existing marketing & sales motions
- Turning data into strategy, and strategy into tactics, to drive more awareness and adoption of Homebase products
- Working with product, sales, and marketing to build the right go-to-market for different segments of customers for new products being launched
- Owning awareness and adoption of products being built for small business teams
- Understanding the needs of small business owners and being their voice
- Building repeatable processes for product launches, adoption tests, and customer communications
Application process
- Meet the Talent Acquisition team, Lauren B
- Meet the Hiring Manager, A. Tipnis
- Meet with a peer, Meg S. or Alvin D
- Meet with a member of the Product team, Keyvan R
- Participate in a case presentation
- Meet the CEO and Co-founder, John W
- Professional Reference Checks
- Background Check + Offer Stage
- Welcome to the team, Homie💜🎉
Our take
Homebase provide employees and businesses with time tracking applications, with a range of other HR functionality built in. Homebase automates the process of managing employee scheduling, and also helps companies improve internal communications.
The company contributes to the reduction of paperwork in an office by turning an array of devices into time clocks that track hours and overtime, while also providing payroll support. This makes it easier for companies to remain in sync, running a more efficient operation as a result.
Given that Homebase's customer base of small businesses is not able to pay a lot for its product, scale is the key driver in the company's future success. With over 100,000 customers already, its significant venture capital backing will ensure that the company will be able to grow (notably it's investing in Canadian talent) to provide its services on a profitable scale.
Freddie
Company Specialist at Welcome to the Jungle
Insights
29% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Apr 2024
$60m
SERIES D
Nov 2021
$30m
GROWTH EQUITY VC
Total funding: $189m
Company benefits
- Stock Options
- Paid parental leave
- Generous paid time off options
- Offsites, customer days & social events
- Work from Anywhere Month
- Medical, dental, and vision insurance
- 401(k) matching program
- Pre-tax commuter benefits
- Snacks + lunch on us at hub offices
- MasterClass at Work for ongoing learning
Company HQ
Yerba Buena, San Francisco, CA
Leadership
John Waldmann
(Founder & CEO)BA Political Science at Stanford. Associate at Boston Consulting Group, then KKR Capstone, before founding Homebase in 2014.
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