Director of Innovation and Customer Marketing, Hypori
$175-180k
+ Performance bonus, which is primarily contingent upon company-wide performance
Cyber security platform
Be an early applicant
Cyber security platform
101-200 employees
Be an early applicant
$175-180k
+ Performance bonus, which is primarily contingent upon company-wide performance
101-200 employees
Company mission
To provide secure access to data from any device, anywhere.
Role
Who you are
- We're seeking an experienced Innovation and Customer Marketing Leader who can deeply understand our platform capabilities, identify market need and opportunities, build and drive customer advocacy programs, and translate technical innovation into compelling value propositions that drive awareness and demand
- Most importantly, the successful candidate is someone who has a passion for messaging and positioning emerging and transformative technologies, significantly growing its adoption across segments
- 10+ years’ experience in product, customer and technology marketing roles, preferably in B2B SaaS, mobile technology, or enterprise software
- Demonstrated success marketing emerging technology solutions that create new categories through innovation
- Experience developing customer marketing strategies for products with strict regulatory or compliance requirements
- Strong understanding of mobile security architectures, virtualization technology, and enterprise mobility challenges
- Experience with go-to-market strategies for solutions requiring technical and business-level messaging
- Proven ability to translate complex technical differentiators into clear business value
- Experience creating comprehensive messaging frameworks across multiple industries and buyer personas
- Track record of successful collaboration with sales teams to enable complex solution selling
- Excellent presentation skills with ability to effectively communicate to both technical and executive audiences
- Background in cybersecurity, containerization, or virtual desktop infrastructure a plus
Desirable
- Independent and self-motivated with minimal supervision required
- Creative thinker who can develop innovative messaging, differentiation, content ideas and integrate into campaigns
- Motivated to continually learn and adapt to changing technology landscapes
- Outcome-oriented with focus on measurable business results
What the job involves
- Innovation, Architecture & Roadmap: Master Hypori's virtual mobile workspace innovation and architecture, security framework, and deployment models to effectively communicate competitive advantages; translate complex technical capabilities into business outcomes for C-suite audiences; establish thought leadership in zero-trust mobility and virtual workspace technology through speaking engagements and industry publications
- Market Trends and Intelligence: Analyze enterprise mobility management trends with a focus on BYOD, zero-trust architecture, AI in mobility, and data sovereignty requirements, among others; Develop competitive intelligence framework to track market evolution and inform positioning strategy
- Manage Analyst Relations: Drive influence across themes relevant to Hypori, including virtualization, secure mobility, remote access, flex/remote work, workforce efficiency, among others
- Messaging: Develop segmented value propositions for key verticals (government, healthcare, financial services, etc.) based on their specific compliance and security needs; end-to-end messaging matrix that aligns with product benefits
- Marketing Assets: Create technology whitepapers, solution briefs, explainer videos and related Marketing content that demonstrate how Hypori's virtual workspace addresses critical mobile security, privacy and compliance gaps
- Stakeholder Partnerships: Collaborate with executive leadership, product management, engineering, solutions architects, and sales to identify and showcase innovative platform capabilities that differentiate Hypori from traditional MDM/MAM solutions
- Customer Marketing: Build and execute a scalable customer advocacy program that includes customer education, customer references, success stories, and Customer Advisory Boards; design and execute ABM campaigns targeting customers with expansion
Our take
The BYOD (bring your own device) trend enables employees of organizations to use their own technology to access privileged and sensitive company information and applications. While essential for many organizations - especially with the endurance of remote working culture - this approach can pose security issues.
Hypori is a company that aims to help organizations address these issues, with a security and management solution that protects corporate apps and data on personal mobile devices. It ensures that data is only stored in a cloud-based virtual environment, and isn't transferred or stored on a physical endpoint device.
Hypori works with clients that include the US Department of Defense and corporate enterprises in finance, healthcare, education, and software. It is seen as an industry leader in BYOD security, has raised significant investment, and is enjoying a period of growth. Funds will go towards solidifying this leadership whilst capitalizing on the rise of remote working and demand for Zero Trust Architecture technologies.
Steph
Company Specialist at Welcome to the Jungle
Insights
56% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Jan 2025
$12m
SERIES B
Mar 2023
$12.5m
SERIES B
Total funding: $68.9m
Company benefits
- Performance Bonuses
- 401k Savings Plan and Company Match
- Traditional (pre-tax), Roth (after tax) and catch-up deferral options
- Numerous Investment Options
- Stock Option Program
- Culture of Ownership
- Health Insurance – 3 Plans to Choose From
- HSA Plan with Company Contribution
- Dental Insurance – Basic and Buy Up Plan
- Vision Insurance
- Critical Illness Insurance, Hospital Indemnity Plan & Accident Insurance
- Flexible Spending Account Plan
- Flexible Spending Account - Dependent Care Plan
- Short- and Long-Term Disability Insurance
- Life and AD&D Insurance
- Wellness Programs
- Employee Assistance Program
- Fitness and Wellness Discount Programs
- Legal Shield and ID Shield
- 10 Paid Holidays + 2 Floating Holidays
- Generous and flexible Paid Time Off (3 weeks)
- Paid Military Leave
- Paid Parental Leave
- Remote work program
- Careers across the US
- Employee Referral Bonuses range from $5,000 - $10,000
Company HQ
Hunter Mill District, Reston, VA
Leadership
Jared Shepard
(CEO, not founder)After being a Lead Technical Planner in the US Army, they became a Lead Technical Planner at BLACKHAWK Management Corporation. They have co-founded Intelligent Waves and Warriors Ethos (where they continue to serve as Chair of BoD). Joined Hypori in 2020 as CEO.
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