Product Marketing Manager, Acorns
$142.5-155k
+ Stock Options
Saving & investing app
Be an early applicant
Saving & investing app
501-1000 employees
Be an early applicant
$142.5-155k
+ Stock Options
501-1000 employees
Company mission
To look after the financial best interests of the up-and-coming, beginning with the empowering step of micro-investing.
Role
Who you are
- 5+ years of product marketing experience, with a track record of supporting product launches (Consumer, fintech, or subscription experience preferred)
- Strong communication and storytelling skills, with the ability to translate technical features into clear customer value
- Proficiency in using AI tools to support messaging development, content creation, or research synthesis
- Proven ability to synthesize customer insights into actionable marketing recommendations
- Experience developing customer-facing marketing assets and supporting evergreen content systems
- Ability to collaborate effectively across diverse teams in a fast-paced, regulated environment
- Hunger to deliver game-changing products
- Exceptional drive and precision in delivery
- A belief that your work is tied to your life's mission
- Optimistic about the potential of societal change
What the job involves
- Acorns is seeking a Product Marketing Manager II to support the messaging, go-to-market strategy, and evergreen content programs that drive adoption across the Acorns and Acorns Early product portfolios.
- In this role, you will help develop product positioning frameworks, support key launches, and contribute to a robust asset library that enables consistent customer education. You will integrate modern AI tools into your daily workflow to drive efficiency and help evolve product marketing best practices across the team
- In this role, you will own the master messaging frameworks and lead high-priority product launches end-to-end. AI fluency is foundational to this role. You are expected to integrate modern AI tools into the daily practice of product marketing, build reusable workflows that elevate the standards of the broader team, and continuously raise the quality bar for how the function operates
- Acorns is a remote-first organization, offering the flexibility to work remotely while providing optional access to office space in Irvine, CA
- Product Messaging & Storytelling: Support the development and maintenance of messaging frameworks that connect product capabilities to customer benefits across all touchpoints
- Go-To-Market Execution: Support end-to-end GTM execution for product launches, including creative briefing, channel coordination, and launch communications
- Voice of Customer Integration: Synthesize insights from research, customer feedback, and social sentiment into messaging recommendations to ensure we are speaking the customer's language
- Evergreen Content & Adoption: Maintain a library of evergreen assets—such as FAQs, value propositions, and app store creative—to improve product understanding and reduce trust barriers
- AI-Enabled Operations: Apply modern AI tools and workflows to improve the speed, quality, and consistency of product marketing deliverables
- Cross-Functional Collaboration: Partner closely with Product, Brand, Growth, Lifecycle, Research, and Compliance to execute initiatives that drive measurable customer adoption
Our take
Acorns is an investment app for individuals and families, focusing on smaller scale investments, savings and retirement planning. The app allows you to set up accounts for yourself and your family members and, with money saving advice built in, its aim is to encourage saving.
Currently used by more than 8 million people, it uses bank-level security and offers a VISA credit card with the option to automatically save the ‘change’ from purchases. While there are certainly plenty of other financial wellness apps out there, Acorn sets itself apart with investment and savings products aimed at financially educating children. It's enhanced its services through smart acquisitions, such as student loan debt management company Pillar, AI-based debt reduction startup Harvest, and retirement account company Vault.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
2% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Mar 2022
$300m
SERIES F
Jan 2019
$105m
SERIES E
Total funding: $504m
Company benefits
- Healthcare - Medical, Dental, Vision, Life, and more
- 401k
- Equity
- Flexible Paid Time Off
- Unlimited Udemy classes
- Monthly wellness hour and virtual yoga classes
- Flexible Work Hours
- Quarterly Team Outings
- Personal Development Plans
- Annual Compensation Reviews
- Recognition - Using a tool called Reflektive, we like to give shout-outs to teammates who raise the bar
- Bi-Weekly 1:1s
- MacBooks
- Commuter Benefits
- Flexible Work Options
Company HQ
Irvine Business Complex, Irvine, CA
Leadership
Noah Kerner
(CEO & Chairman)Also Co-Founder at Give Kids Art. Previously Board Member at Save The Music and was the Co-Founder at Say.
Jeffrey Cruttenden
(Co-Founder)They were a Partner at Cruttenden Partners, before co-founding Acorns with Walter in February 2012. In April 2017, they also co-founded Say.
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