Programmatic Paid Social Lead, Anthropic

• 10+ years of experience in paid social media, with a proven track record of driving growth through programmatic campaigns
• We require at least a Bachelor's degree in a related field or equivalent experience
• Demonstrated experience managing large-scale programs ($25M+ in annual spend)
• Strong expertise across major social platforms including Google, Meta, Snapchat, and TikTok
• Experience working effectively in matrix organizations, collaborating with multiple stakeholders
• Exceptional analytical skills with a data-driven approach to campaign optimization and performance measurement
• Track record of successfully amplifying visual storytelling through paid social campaigns
• Experience optimizing campaigns for diverse audience segments
• Technical proficiency with data analysis tools and platforms; familiarity with simple scripts and SQL is preferred
• Experience working closely with data, product, and engineering teams to drive integrated growth strategies
• Excellent communication and presentation skills, with the ability to translate complex data into actionable insights
• Bachelor's degree in Marketing, Business, Communications, or a related field

Desirable

• Anthropic is seeking a strategic and innovative Programmatic Social Lead to join our Growth Marketing team
• In this role, you'll drive our paid social media strategy across key platforms including Google, Meta, Snapchat, and TikTok to amplify our brand reach and product adoption
• You'll be responsible for developing data-driven strategies that optimize for diverse audiences, increasing the volume and variance of our creative assets, and ensuring excellence in measurement and KPI performance
• As the Programmatic Social Lead, you'll collaborate with cross-functional teams to implement sophisticated audience targeting, testing frameworks, and performance measurement systems that support Anthropic's mission of creating safe, beneficial AI
• This is an opportunity to make a significant impact on our growth trajectory while working at the forefront of AI innovation
• Develop and implement both short-term and long-term testing roadmaps for paid social campaigns, executing strategies to expand media activities in alignment with business KPI targets
• Lead the creation of visual storytelling strategies that resonate with diverse audience segments across multiple platforms
• Scale and optimize our programmatic social media spend across platforms with a focus on performance, efficiency, and growth
• Design and implement sophisticated audience targeting strategies leveraging first and third-party data
• Establish best practices for paid media that recognize the unique position of each business division while incorporating a consistent approach
• Partner with creative, data science, and product teams to increase the volume and variance of creative assets and optimize performance
• Continuously analyze campaign performance, providing actionable insights and recommendations to improve ROI
• Stay current with the latest industry trends and drive innovation through alpha and beta testing with key platform partners
• Lead A/B testing initiatives to refine messaging, creative approaches, and targeting parameters
• Ensure all paid media activations meet or exceed industry gold standards for performance and brand safety