Product Marketing Manager, ODAIA
CA$80-120k
Plus stock option grants. Salary is benchmarked on Canada rate and may vary in other locations
More information about location
AI-powered intelligence for pharma commerical teams
Open for applications
AI-powered intelligence for pharma commerical teams
101-200 employees
Open for applications
CA$80-120k
Plus stock option grants. Salary is benchmarked on Canada rate and may vary in other locations
More information about location
101-200 employees
Company mission
To reduce patients time to therapy by enabling meaningful interactions with healthcare providers, powered by AI-driven, human-centric software.
Role
Who you are
- This role rewards curiosity, sound judgment, and strong communication skills
- It’s a strong opportunity for someone early in their career who wants meaningful ownership and exposure to product marketing within life sciences and AI
- 2–4 years of experience in product marketing, content marketing, sales enablement, or GTM strategy – ideally within a B2B SaaS, life sciences, or analytics environment
- Proven ability to translate complex technical or strategic concepts into clear, compelling narratives that resonate with executive buyers
- Experience contributing to or supporting go-to-market programs, product launches, or enablement builds in a fast-moving environment
- Strong writing, editing, and visual storytelling skills – you can produce a polished executive deck and a crisp battlecard with equal confidence
- Ability to absorb market intelligence from the field and quickly convert it into actionable content, competitive positioning, or messaging updates
- Strong judgment and the ability to simplify complex ideas into clear, credible messaging
- Clear, concise communicator who values substance over buzzwords
- Naturally curious and commercially minded, with an interest in how pharma teams actually speak, operate, and make decisions
- Open to feedback, quick to iterate, and comfortable balancing strategic thinking with hands-on execution in a fast-moving environment
- Self-starter who thrives in a lean, highly autonomous environment
- Hands-on experience leveraging AI tools and agentic workflows to accelerate content production
Desirable
- Familiarity with the pharma commercial landscape – including Sales Force Effectiveness (SFE), omnichannel strategy, Next Best Action (NBA), and HCP targeting is a strong asset
- Understanding of consultative selling motions and what it takes to support sales teams engaging VP and C-Suite buyers in complex enterprise environments
What the job involves
- As Product Marketing Manager, you will own the positioning and go-to-market execution for ODAIA’s Field Intelligence product
- You will sit at the intersection of product, sales, and the market – translating AI capabilities into compelling stories that resonate with pharma commercial buyers, and equipping our commercial team with the content and tools they need to win
- Develop and maintain positioning and messaging for ODAIA’s Field Intelligence product across target pharma segments and buyer personas
- Translate ODAIA’s AI capabilities – predictive HCP scoring, territory intelligence, omnichannel signal detection – into executive-ready commercial transformation stories, shifting language from “features” to “commercial impact”
- Build and maintain a library of sales collateral including pitch decks, one-pagers, battlecards, objection-handling guides, and ROI frameworks tailored to each segment
- Develop before-and-after storyboards, self-assessment tools, and benchmark evidence to support the commercial transformation narrative
- Support go-to-market planning for new Field Intelligence features and releases – coordinating across product, sales, and customer success to ensure launches drive adoption and pipeline impact
- Monitor how competitors position their offerings, and maintain updated battlecards and competitive positioning guides that sharpen ODAIA’s differentiation
- Develop segment-specific campaign briefs and ICP-aligned content that supports MQL velocity within target territories
- Help build the segment moat by developing vertical-specific use cases, customer proof points, and ROI evidence that make ODAIA the undeniable choice in pharma commercial transformation
- Collaborate with Life Cycle Marketing to develop speaker materials, event content, and post-event follow-up assets that convert attendance into pipeline
- Contribute to the onboarding experience for new commercial hires – supporting structured ramp programs that cover Field Intelligence product knowledge, pharma commercial context (SFE, NBA, omnichannel), and consultative selling methodology
- Help develop training materials, playbooks, and reference guides that enable Commercial Principals and BD Associates to engage confidently at the VP and C-Suite level
- Maintain and continuously improve a centralized enablement hub – content repository, training library, competitive intelligence – that keeps the entire GTM team equipped and current
- Collaborate with Commercial Principals and the Managing Principal to capture wins, objections, and market signals – feeding those learnings back into updated content and messaging
Our take
ODAIA have been growing fast in recent years. The company began in the University of Toronto with an intensive period of R&D in AI, journey mapping, and process mining. From there, the ODAIA commercial insights platform for the pharmaceuticals industry was born. Its MAPTUAL solution uses AI and predictive analytics on a vast spread of data to segment and target physicians, thereby driving up customer engagement.
Its rapid growth can be put down, in part, to a widespread shift in the way healthcare providers (HCPs) interact with Pharma, precipitated by the COVID pandemic. With on-site visits restricted, pharma reps needed to seek out different ways of forging meaningful client connections. What we’re seeing now is pharma messaging developing into more detailed, tailored forms of HCP support. As we’ve seen with marketing more generally, big data analytics is a phenomenally powerful tool for maintaining this competitive, tailored edge and funding awarded in 2023 proves that ODAIA's AI is being tipped as a solution for the "bottleneck" in pharma delivery and testing.
This means that ODAIA is blazing what is likely to prove an impressive trail in the new model of Pharma/HCP relations. Offering a more streamlined, modern method of targeting and value production, ODAIA is likely to prove an increasingly crucial player going forward in a highly lucrative market.
Steph
Company Specialist at Welcome to the Jungle
Insights
49% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
May 2023
$25m
SERIES B
Feb 2022
$13.8m
SERIES A
Total funding: $43.4m
Company benefits
- Flexible Working Hours: We focus on what we achieve and not the number of hours we clock. We trust our employees and empower them to shape their work themselves so that they can achieve the best possible results
- Remote Work: We are a remote-first company with plans for in-person collaborative work sessions post-covid. We leverage many synchronous and asynchronous communication tools as well
- Flex Vacation Policy: Our employees can take time off whenever they want - as long as they get their work done, get the time approved, and get things covered while they're away. One of our core values is trusting and respecting each other.
- Leadership Opportunities: If you’re willing to invest in yourself, we’re willing to invest in you! As a fast growing company, there's lots of opportunity for career advancement and personal development.
- Health Benefits: We offer top-notch health benefits for medical, dental, vision care, prescription drug coverage, travel insurance and alternative treatments such as acupuncture and chiropractic services.
Company HQ
Financial District, Toronto, ON
Leadership
Philip Poulidis
(Co-Founder & CEO)Veteran public company executive leader, board member, and startup CEO with experience in the IoT, Semiconductor, Digital Health, and Enterprise SaaS markets.
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