Content SEO Manager, Elder

Salary not provided

10% + Bonus + 6 weeks work from anywhere in the world.

Ahrefs

SEMrush

Mid and Senior level

London

More information about location

2 days a week in office (Old Street)

A true alternative to the care home

Job no longer available

A true alternative to the care home

101-200 employees

HealthcareHospitalityMarketplaceSocial ImpactAge-tech

Job no longer available

Salary not provided

10% + Bonus + 6 weeks work from anywhere in the world.

Ahrefs

SEMrush

Mid and Senior level

London

More information about location

2 days a week in office (Old Street)

101-200 employees

HealthcareHospitalityMarketplaceSocial ImpactAge-tech

Company mission

To reinvent what it means to age. Elder pioneers solutions that improve quality of life and peace of mind for individuals and families everywhere.

Job

Company

Role

Who you are

We are seeking an experienced data-driven Content SEO Manager to join our team.
The ideal candidate will have a strong technical background and be an expert in content SEO, digital PR, Google algorithm optimisation (on-site and off-site) and programmatic SEO.
You will play a crucial role in growing organic traffic through content optimisation and being a hands-on content creator, who understands how to align SEO and user experience, to improve onsite conversion rates
This position requires a data-conscious, strategic thinker with excellent communication skills and a proven ability to create and grow organic traffic by implementing simple yet effective organic content growth strategies. Core responsibilities will focus on:

What the job involves

Content Strategy Development:
Audit our ecosystem of content to identify traffic growth opportunities aligned with SEO best practices and marketing objectives
Identify relevant tech optimisation use cases of existing content to improve search engine indexing and rankings
Conduct in-depth keyword research using tools like SEMrush and Ahrefs to identify high-opportunity topics and keyword groups to enhance content relevance and reach
Optimise content taxonomy, metadata, and internal linking strategies to improve crawlability, indexing by search engines to increase organic traffic
Optimise page titles and headings to create a logical heading structure and maintain a clear content hierarchy
Identify and reduce duplicate content for location specific pages to increase rankings and traffic
Collaborate with the PR & Brand lead to align content, product launches, and ensure a seamless integration of on-page SEO elements with broader marketing goals
Oversee the creation, editing, and publishing of high-quality content, including blog posts, landing pages, case studies and social media posts
Follow a consistent tone and voice that reflects the brand’s identity
Work with internal tech resources to create and implement programmatic SEO to target users based on keywords and care type products

Application process

Contact: Ray Baptiste- Head of Talent Attraction – People

Salary benchmarks

Our take

Elderly care has traditionally been delivered in residential care homes, which require people to be taken out of their own homes and moved into an unusual environment. Elder is introducing a technology-driven solution to a previously undisturbed market. It believes that getting older shouldn’t mean giving up choice and independence – even when you need care.

Social care remains one of society’s biggest challenges around the world and the big companies involved are nearly all legacy providers, leaving significant scope for disruption.

Elder is setting out to provide a personalised and genuine approach to senior care that can also scale. Elder is able to dispatch a carer, matched based on individual needs and personality, to any location in the UK within 48 hours. It is now focused on improving its live-in care experience and expanding across the UK.

Steph

Company Specialist at Welcome to the Jungle

Insights

Top investors

50% female employees

-5% employee growth in 12 months

Glassdoor (3.8)

Trustpilot (4.7)

Company

Funding (last 2 of 4 rounds)

Jan 2020

$10.5m

SERIES B

Dec 2017

$4.1m

SERIES A

Total funding: $25.8m

Company benefits

Cycle-to-work scheme
6 weeks work from any where in the role (this can be used along side holiday entitlement)
Parental leave at full pay for both parents
25 days holiday (excl. bank holidays) + 1 day per year for the 1st 5 years (total of 30 days)
Hybrid working
Equipment (Apple Mac or Pc)
Health Insurance - (Dental, Mental, Physio, Vision)
Growth and development
Inspiring learning and CSR
Rollover holiday time
Pension scheme
Team and company socials
Referral scheme
Mental health support
Free drinks and snacks

Company values

Seeking Excellence
Together
For our Society

Company HQ

Shoreditch, London

Leadership

Pete Dowds

(CEO)

Background as a lawyer with 5 years experience at DLA Piper in M&A/VC law. Previously co-founded Mopp.com, a home services company, which he scaled to tens of thousands of customers over 3 years before selling to Handy in 2014

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