Outbound Marketing Lead, Headway
$108-135k
Salary range is dependent on geographical location. Plus equity
More information about location
Therapist-by-insurance marketplace
Open for applications
Therapist-by-insurance marketplace
1001+ employees
Open for applications
$108-135k
Salary range is dependent on geographical location. Plus equity
More information about location
1001+ employees
Company mission
To build a new mental healthcare system, rewired for access and affordability.
Role
Who you are
- The ideal candidate has a creative approach to customer outreach, a proven track record of delivering successful campaigns and generating pipeline
- This role requires a deep understanding of audience segmentation, value proposition messaging and content engagement strategies, CRM and automation tools, and lead nurture tactics
- You have 3-5+ years of experience in B2B Outbound Marketing roles
- You have a fundamental understanding of demand strategies, tactics, and best practices
- You have demonstrated success with marketing automation, CRM, and other marketing tools such as Outreach and Salesforce
- You have experience taking handmade, manual process and scaling to sustainable automated systems
- You are proficient in Excel and comfortable navigating large data sets
- You are an excellent communicator, both written and verbal
- You possess strong analytical skills with the ability to measure and optimize marketing performance
- You love to work collaboratively in cross-functional teams
- You have experience in a high growth startup environment, and thrive in roles with autonomy
- You are results-oriented mindset with a focus on driving revenue growth and customer success
- You are self-motivated, proactive, and adaptable to changing business needs
What the job involves
- We are seeking a talented and results-driven Outbound Marketing Lead. This role will be responsible for building and scaling driving demand generation campaigns from untapped audiences of providers
- The Outbound Specialist will work closely with the marketing and sales teams to identify and target key audiences, create campaigns, and measure the success of marketing efforts
- Collaborate across business segments to create personalized content and messaging for target accounts, including email campaigns, social, webinars, events, and other marketing channels
- Work with technical teams to scope personalization strategies at scale
- Work closely with the sales team to align efforts with sales goals, provide sales enablement resources, and ensure smooth handoff of qualified leads
- Utilize marketing automation, CRM, and other tools to implement and track campaigns, measure performance, and optimize efforts for continuous improvement
- Conduct research and analysis to identify target audiences, assess their needs, pain points, and preferences, and tailor marketing campaigns accordingly
- Monitor and report on the success of initiatives, including key performance indicators (KPIs) such as pipeline generated, revenue influenced, engagement metrics, and other relevant metrics
- Collaborate with cross-functional teams, such as sales, account management, and product, to ensure efforts are integrated into the overall marketing and sales strategy
- Stay updated on industry trends, best practices, and emerging technologies, and apply them to optimize the team’s strategies and tactics
Our take
1 in 4 US citizens are currently living with treatable mental health conditions, however, a vast majority of people are unable to access the care they need, the primary reason being cost. Headway connects clients with therapists who accept insurance as payment and provides independent practitioners with the tools and resources needed to serve their patients and manage administrative workloads.
Headway’s concept is timely, with national mental health under particular strain following events from the past few years. The company facilitates over 300,000 appointments per month and has attracted backing from the likes of Accel and Google Ventures.
Covering 16 states and the District of Columbia, the company intends to broaden its presence across the US using its 2023 Series C funding of $125 million. This is a crucial avenue for further growth, as medical care deserts across the US mean the potential market is vast.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Some candidates hear
back within 2 weeks
64% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jul 2024
$100m
LATE VC
Oct 2023
$125m
SERIES C
Total funding: $327m
Company benefits
- Work from home opportunities
Company values
- Think future first
- Act like a Headway owner
- The first time is always handmade
- Be relationship-obsessed
- Invest in yourself to invest in our mission
Company HQ
Tribeca, New York, NY
Articles
Leadership
Andrew Adams
(CEO)Worked as a Product Analyst at Spring, and was a Software Development Engineer Intern at Amazon.
Salary benchmarks
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