Outbound Marketing Lead, Headway

$108-135k

Salary range is dependent on geographical location. Plus equity

Excel

Salesforce

Outreach

Mid and Senior level

New York

San Francisco Bay Area

Remote from US

More information about location

Therapist-by-insurance marketplace

Job no longer available

Therapist-by-insurance marketplace

1001+ employees

HealthcareB2CB2BMarketplaceMental healthWellbeing

Job no longer available

$108-135k

Salary range is dependent on geographical location. Plus equity

Excel

Salesforce

Outreach

Mid and Senior level

New York

San Francisco Bay Area

Remote from US

More information about location

1001+ employees

HealthcareB2CB2BMarketplaceMental healthWellbeing

Company mission

To build a new mental healthcare system, rewired for access and affordability.

Job

Company

Role

Who you are

The ideal candidate has a creative approach to customer outreach, a proven track record of delivering successful campaigns and generating pipeline
This role requires a deep understanding of audience segmentation, value proposition messaging and content engagement strategies, CRM and automation tools, and lead nurture tactics
You have 3-5+ years of experience in B2B Outbound Marketing roles
You have a fundamental understanding of demand strategies, tactics, and best practices
You have demonstrated success with marketing automation, CRM, and other marketing tools such as Outreach and Salesforce
You have experience taking handmade, manual process and scaling to sustainable automated systems
You are proficient in Excel and comfortable navigating large data sets
You are an excellent communicator, both written and verbal
You possess strong analytical skills with the ability to measure and optimize marketing performance
You love to work collaboratively in cross-functional teams
You have experience in a high growth startup environment, and thrive in roles with autonomy
You are results-oriented mindset with a focus on driving revenue growth and customer success
You are self-motivated, proactive, and adaptable to changing business needs

What the job involves

We are seeking a talented and results-driven Outbound Marketing Lead. This role will be responsible for building and scaling driving demand generation campaigns from untapped audiences of providers
The Outbound Specialist will work closely with the marketing and sales teams to identify and target key audiences, create campaigns, and measure the success of marketing efforts
Collaborate across business segments to create personalized content and messaging for target accounts, including email campaigns, social, webinars, events, and other marketing channels
Work with technical teams to scope personalization strategies at scale
Work closely with the sales team to align efforts with sales goals, provide sales enablement resources, and ensure smooth handoff of qualified leads
Utilize marketing automation, CRM, and other tools to implement and track campaigns, measure performance, and optimize efforts for continuous improvement
Conduct research and analysis to identify target audiences, assess their needs, pain points, and preferences, and tailor marketing campaigns accordingly
Monitor and report on the success of initiatives, including key performance indicators (KPIs) such as pipeline generated, revenue influenced, engagement metrics, and other relevant metrics
Collaborate with cross-functional teams, such as sales, account management, and product, to ensure efforts are integrated into the overall marketing and sales strategy
Stay updated on industry trends, best practices, and emerging technologies, and apply them to optimize the team’s strategies and tactics

Our take

1 in 4 US citizens are currently living with treatable mental health conditions, however, a vast majority of people are unable to access the care they need, the primary reason being cost. Headway connects clients with therapists who accept insurance as payment and provides independent practitioners with the tools and resources needed to serve their patients and manage administrative workloads.

Headway’s concept is timely, with national mental health under particular strain following events from the past few years. The company facilitates over 600,000 appointments per month and has attracted backing from the likes of Accel and Google Ventures.

Covering 16 states and the District of Columbia, the company intends to broaden its presence across the US with over $325M in funding behind it. This is a crucial avenue for further growth, as medical care deserts across the US mean the potential market is vast.

Freddie

Company Specialist at Welcome to the Jungle

Insights

Top investors

64% employee growth in 12 months

Glassdoor (3.2)

Trustpilot (3.6)

Company

Funding (last 2 of 6 rounds)

Jul 2024

$100m

LATE VC

Oct 2023

$125m

SERIES C

Total funding: $327m

Company HQ

Tribeca, New York, NY

Leadership

Andrew Adams

(Founder & CEO)

Prior to founding Headway in 2017, Andrew was a Product Analyst at Spring Inc.

Salary benchmarks

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